Marketing Growth Insights & Analytics, Senior Manager

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

Job Description

Your Career

The role will partner closely with the Marketing Growth Insights & Analytics leader and the EMEA & LATAM Marketing team to drive analytics, make recommendations, and create action plans for periodic reviews with marketing and Geo leaders. The role will document requirements and partner with data science, market research, market intelligence, IT, and vendors to deliver measurement, models, and platforms to inform strategy, drive decision-making, and optimize marketing efforts.

Your Impact

• Deliver end-to-end B2B marketing measurement frameworks to determine marketing effectiveness, contribution and spend efficiency
• Synthesize market intelligence, market research and marketing analytics to inform planning and investment decisions
• Partner with cross-functional teams to define quarterly and annual demand generation targets, monitor achievement, and deliver forecasts that will help teams course-correct
• Support the EMEA & LATAM Demand & Partner Organizations in the quarterly planning and review cycle, collaborating with local and global leadership teams to ensure key milestones are achieved and plans are delivered on time and within budget, tasks include 
  • Lead and drive the quarterly business review process by delivering data packs and critical KPI tracking in a timely manner to help build a performance-oriented story
  • Deliver business insights presentations to help inform strategic planning decisions by region - Provide information on the success of our marketing campaigns and recommendations for strategic direction based on your analysis to help “drive impact”
  • Contribute to data and financial model analysis to help accurate forecasting
  • Support the information gathering and report creation for use in regular meetings to review progress against KPIs, including C-level engagement and key flagship events
  • Create and share regular updates on our key KPIs containing detailed reports, such as omitted pipeline details, that will help the teams course-correct
  • Partner with the Data Science team to ensure the correct dashboards are in place and deliver the information needed for the local team to make educated decisions on strategy and impact
• Define and optimize targeted account selection and ABM practices to advise on account-based marketing strategies and optimize execution of those strategies to deliver key outcomes
• Work with internal marketing data science / analytics teams as well as analytics platform vendors to define requirements for machine learning models that drive audience targeting, orchestrate end-to-end customer journeys, and attribute outcomes
• Utilize buyer journey insights to lead, inspire and enable marketing teams to embed marketing performance analysis into their periodic planning and daily execution

Qualifications

Your Experience

• At least 12 years of experience with a Bachelor’s degree or 8 years experience with a Master’s degree with a focus on analytics related to finance, competitive strategy and/or market intelligence or equivalent military experience
• Experience working for a top-tier technology/SaaS company in an agency or corporate marketing is strongly desired
• Strong analytical skills and data-driven thinking are a must
• Must have strong interpersonal and communications skills with the ability to translate insights to the business world and quantify the impact to ROI
• Proven ability to learn new technology quickly, adapt to changing needs and possess strong analytical skills
• Knowledge of Tableau, Salesforce, Gsheet is preferred

Additional Information

The Team

Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Our Commitment
We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [email protected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.