Marketing, Growth & Farming

Responsibilities:

1. Post Sales - Marketing,  Growth & Farming

Plan & Implement Growth strategy with ongoing partner to scale-up users conversion and boost active users transaction

1. Account-Based Marketing (ABM) & Pipeline Generation

Account-Based Marketing (ABM) & Pipeline Generation. Targeted B2B2C Campaigns: Design and execute high-touch ABM campaigns targeting Partner’s Active Users.

Value-Proposition Messaging: Boost users intention to engage, activate account and transact in AMAR Bank.  

Content & Thought Leadership: Author and distribute high-impact B2B collateral including whitepapers, ROI calculators, case studies, and compliance guides to position the company as a trusted embedded banking infrastructure partner.

Offline Activations: Architect bespoke offline marketing activation to engage with B2B2C and Field Marketing ensuring consistent messaging across both digital and physical touchpoints and returns with positive conversion results.

1. Experiment Plan / A/B Testing, Optimization & Analytics

Designed to optimize the entire funnel—from acquiring the B2B partner to scaling end-consumer transaction volume—while keeping budget efficiency and ROI at the center.

B2B2C Funnel Testing: Run systematic A/B and multivariate tests on B2BC acquisition landing pages, ad copy, lead-capture forms, and email sequence variations to continuously optimize the cost-per-acquisition (CPA).

Data-Driven Decision Making: Set up and monitor marketing analytics dashboards (using tools like Google Analytics, Looker to track channel performance, click-through rates (CTR), and lead-to-opportunity conversion rates)

1. Commercial Enablement & Co-Marketing Prep

Build, maintain marketing budget and ensure ROI is achieved as planned

"Go-To-Market" : Creative Strategy & Design Preparation

Creative Briefing & Asset Direction: Define the visual and messaging direction for B2B2C lead generation assets. Author comprehensive creative briefs for internal or partner design teams to produce landing pages, presentation decks, interactive infographics, and ad creatives.

Partner Brand Alignment: Establish scalable design templates and "white-label" brand guidelines, ensuring that our financial products can visually adapt seamlessly into diverse partner interfaces during the sales cycle.

UX/UI Collaboration: Partner with the Product Design team to build high-fidelity interactive mockups of EBF Products align with sales proposals.

Requirements:

1. Have 3 - 5 years of experience in Account Manager, Solution Consultant, Customer Success (is a plus) or Business Development, Sales Partnership, Project Management, Business in digital banking, fintech B2B digital product, SaaS technology is a plus;

2. Having business sense and strong analytical skills to create and analyze data and turn it into strategic partnership actions.

3. Have strong negotiation, communication, and interpersonal skills to manage cross-functional teams, both internal and external parties to handle end-to-end projects;

4. Improvement, Performance Marketing or any related roles;

5. Bachelor’s degree in Economics, Computer Science, Business Administration, Communications, Industrial Engineering or any related field; 

Bonus point if:

1. Having experienced in Banking Digital Marketing and Expert in  payment system

2. Familiar with digital banking B2B partnership with other industries workflow;

3. Have a knowledge of SaaS/APIs/SDKs tech products integrate with other tech platforms workflow.