About the company:
At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.
About the role :
We are looking for a results-driven Marketing Growth Acquisition Specialist to lead customer acquisition efforts through social media campaigns and promotional activities. This role is central to driving First Time Deposits (FTDs) and growing our social media footprint, working at the intersection of performance marketing, content, and community growth.
Key Responsibility :
- Plan, execute, and optimize social media promotions and campaigns (organic and paid) to drive new customer acquisition and FTDs.
- Develop and manage specific promotional campaigns, referral programs, and offers to attract and convert new traders/clients.
- Track, analyze, and report on acquisition KPIs, including FTD volume, cost per acquisition (CPA), conversion rates, and social growth metrics.
- Collaborate with content, design, and compliance teams to create promotion-ready assets (banners, videos, copy) that align with brand and regulatory guidelines.
- Identify and test new acquisition channels, campaign formats, and promotional mechanics (contests, bonuses, referral incentives) to improve FTD performance.
- Coordinate with internal stakeholders, affiliates, KOLs, and influencers where relevant to amplify promotional reach.
- Monitor competitor promotions and industry trends to keep campaigns competitive and compliant.
- Manage promotional budgets and ensure efficient allocation of spend across channels.
Requirements
- 2+ years of experience in digital marketing, growth, or acquisition roles — experience in Financial Services or Fintech industries strongly preferred.
- Proven track record of running social media promotions that drove measurable acquisition results (FTDs, sign-ups, leads).
- Strong understanding of social media platforms, algorithms, and paid/organic growth tactics.
- Analytical mindset — comfortable working with acquisition funnels, tracking tools, and performance dashboards.
- Excellent copywriting and campaign ideation skills for social-first audiences.
- Ability to work cross-functionally with design, compliance, and sales teams.
- Self-starter, comfortable working in a fast-paced, target-driven environment.
Benefits
- Rewarding career development with regional exposure.
- Continuous team-building activities.
- Festive seasons and monthly birthday celebrations.
- Medical, dental, optical, and gym benefits, along with various types of leave.
- Young, vibrant, and open work culture.
Skills Required
- 2+ years experience in digital marketing, growth, or acquisition roles
- Proven track record running social media promotions that drove measurable acquisition results (FTDs, sign-ups, leads)
- Strong understanding of social media platforms, algorithms, and paid/organic growth tactics
- Analytical mindset comfortable with acquisition funnels, tracking tools, and performance dashboards
- Excellent copywriting and campaign ideation skills for social-first audiences
- Ability to work cross-functionally with design, compliance, and sales teams
- Experience in Financial Services or Fintech
- Self-starter, comfortable working in a fast-paced, target-driven environment
What We Do
BID Operations provides comprehensive technology, customer services, accounting & operations, and risk & compliance services to support client business growth. Their mission is to empower clients by handling essential business operations, allowing them to focus on strategic growth and innovation through expert-driven technology and streamlined solutions.
