Marketing Generalist

The Marketing Generalist executes the campaigns that generate new business pipeline. You will report to the Director of Demand Generation and work across every Demand Gen Manager on the team to build, launch, and measure campaigns spanning email, paid media, landing pages, and lead capture. 

This is a broad role within demand generation. Rather than owning one channel, you work across all of them, and you are the person the team counts on to get campaigns out the door accurately and on schedule. Long-form content and creative production sit with our Content and Brand teams. You write the campaign copy that carries their work into market: nurture emails, subject lines, landing page copy, and calls to action.

We are looking for someone who can do the work on day one: write and build a nurture sequence in HubSpot, stand up a landing page, catch the errors in a campaign before it ships, and pull the funnel numbers that show whether it performed. 

What You Will Do 

Campaign execution 

• Build and launch campaigns end to end across email, paid, landing pages, and lead capture, working from briefs set by the Demand Gen Managers and the Director 

• Keep the campaign calendar accurate and visible, flag conflicts and dependencies early, and chase the assets, approvals, and copy needed to hit go-live dates 

• Quality check campaigns before they ship: links, tracking, forms, routing, rendering, and audience 

• Brief and coordinate with the Content, Brand, and Marketing Operations teams to get long-form content, creative, and technical support in on time 

• Monitor lead handoff to sales: watch routing, catch leads that stall, and close the loop with the sales team on lead quality 

Marketing automation, email, and campaign copy 

• Help develop nurture programs end to end: map the sequence, write the emails, build the workflow in HubSpot, and report on what converts 

• Write campaign copy that performs: nurture and promotional emails, subject lines, form and call to action copy, and ad copy variants for testing 

• Adapt assets from the Content and Brand teams into demand gen formats without losing brand voice 

• Build and deploy emails, workflows, and lists in HubSpot 

• Partner with Marketing Operations on list hygiene and deliverability practices: documented list sources, opted-in contacts only, and no purchased or scraped lists 

Landing pages and conversion 

• Build and update landing pages for campaigns and offers, writing and adapting page copy around approved messaging and creative 

• Run structured tests on headlines, offers, forms, and calls to action, and document what we learn 

• Partner with Marketing Operations on the website and form infrastructure behind those pages 

Reporting and campaign operations 

• Maintain UTM, naming, and tracking discipline so every campaign is measurable 

• Pull and distribute recurring campaign and funnel reporting, including lead and MQL volume by source and campaign 

• Bring the team a clear read on what performed, what did not, and what you would change 

Team support 

• Run the demand gen side of webinars and events: registration pages, reminder sequences, and the follow-up motion that converts attendees into qualified leads 

• Take on what the team needs, whether that is a rush build, a list pull, vendor coordination, or an audience research request 

• Document processes as you go so repeat work gets faster every cycle 

What You Bring 

Required 

• 1 to 3 years of hands-on demand generation, growth, or campaign marketing experience, ideally at a B2B SaaS company 

• Working proficiency in a marketing automation platform (HubSpot strongly preferred) and comfort operating in a CRM (Salesforce preferred) 

• Proven experience building and launching landing pages and emails, including the forms, tracking, and lead routing behind them 

• Strong project management skills: you track details, hit dates, and communicate status without being asked 

• Comfort with numbers: you can pull a campaign report, read it, and explain what it means 

• Demonstrated marketing copywriting ability: you can write a nurture sequence, a subject line that gets opened, and landing page copy that converts, and match an established brand voice 

• A bias toward shipping. You would rather get a good campaign live this week than a perfect one next month 

Preferred 

• Experience marketing to non-technical buyers such as small business owners, administrators, or operations staff 

• Paid media familiarity across Google Ads, Meta, or LinkedIn, even at a supporting level 

• Experience with webinars, virtual events, or e-commerce funnels 

• Basic HTML or CSS comfort for light email template and landing page edits 

• Comfort using AI tools in your workflow to draft, test, and iterate on campaign copy faster 

• Work samples you can walk us through: a nurture sequence, landing page, or campaign you wrote and built 

Benefit offerings designed to promote a life of balance!   
  

At Ministry Brands, we recognize that your career is just one important piece of your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success.  
  
Robust healthcare options – Employees have several healthcare options to choose from in order to find what works best for them.  

Flexible paid time off – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays!   

Invest in your future – Ministry Brands matches 100% of your 401(k) contributions, dollar-for-dollar, up to 3%. Contribute 3%, and we add another 3%. It's well-earned money working toward your retirement from day one. 

Paid parental leave – Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.   

Mental health support – Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.   

Professional development reimbursement – Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career.  

Employee Recognition & Rewards - At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platform empowers employees to send meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values. Through Nectar, we foster engagement and appreciation while providing tangible ways to recognize great work. 

Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.   

Ministry Brands is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.