Marketing Generalist - (Build Your Role/Title With Us)

About Us

People Data Labs (PDL) is the provider of people and company data. We do the heavy lifting of data collection and standardization so our customers can focus on building and scaling innovative, compliant data solutions. Our sole focus is on building the best data available by integrating thousands of compliantly sourced datasets into a single, developer-friendly source of truth. Leading companies across the world use PDL’s workforce data to enrich recruiting platforms, power AI models, create custom audiences, and more.
Are you ready for something different?
We’re looking for a natural storyteller, someone who’s excited by the idea of telling stories through many different mediums. This is the right role for you if you find a story in all that you do.

In Marketing at PDL, we’ve tried a lot of new things over the past few years and frankly, we’ve learned a lot too. Our biggest lesson is that Marketing in DaaS is unique – the typical SaaS playbooks often don’t work without a little bit of creative iteration. This means we’re hiring more for mindset and creative experience than a specific marketing specialty.

The first thing we’ll build together is your role. 

As a Marketing Generalist, you’ll have the opportunity to explore different channels and mediums for connecting with people and companies who need data. This role could take a number of different directions and we are looking for someone who is excited to build out PDL’s growth path alongside their own.

The Opportunity

• Report directly to the VP, Growth and build out your dream marketing role
• Work with a team of similarly motivated marketers (product marketer, email marketer, paid ads marketer)
• Work with companies of all sizes, this is data, a two-person startup building on top of our data can easily outspend an enterprise customer
• Design and run new experiments that unlock our next phase of growth

Roles & Responsibilities
As you design your dream marketing role with our VP, Growth, some of these areas of responsibility could become a larger or smaller part of your role based on what you discover:
Find our Next Big Channel

• Work with your fellow marketing specialists to uncover the next big DaaS channel for PDL
• Run discovery and mini-experiments across new channels, balancing spend and ROI

Drive Full-Funnel Engagement

• Work closely with our Sr. Paid Ads Specialist to execute on Target Lists and ABM campaigns
• Create and collaborate on designs for Display Ads across various channels

Connect with our Customers

• Work closely with our Email Marketing Specialist to generate fresh demand generation campaign ideas
• Collaborate on ongoing customer marketing email efforts and optimizations

Foster our DaaS Community

• Drive case studies, recipes, press releases, reports, webinars, and other co-marketing initiatives alongside our Product Marketing Specialist

Create Events as Unique as we are

• Work directly with our GTM team on our Conferences, Events, and Customer Advisory Board initiatives
• Design events as varied and unique as our customer base (we have a lot of use cases)

Required Skills & Experience

We are open to many different marketing backgrounds. In general, we are looking to hire someone with:

• 3-5+ years of Marketing experience, both generalists and specialists welcome to apply
• The ability to tell their marketing story and background in a highly compelling way
• A willingness to make data-driven decisions that emphasize quality over quantity
• Strong interpersonal skills such as communication, cross-functional collaboration, and the ability to lean into learning from both successes and failures

How to Land this Role

• Break through the noise. We highly recommend that all candidates for this role lead with a personalized pitch around why they’d be an excellent fit for such a unique opportunity.

Benefits

Great people make great teams. We believe in building highly functional, energetic, and engaging teams to serve our customers. People, Customers, Shareholders, in that order, sets us up for success and delivering on our promises.

• Stock
• Competitive Salaries
• Unlimited paid time off
• Medical, dental, & vision insurance
• Health, fitness, and office stipends
• The permanent ability to work wherever and however you want

Salary: $140K - $160K

Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

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