Marketing Expert (360)

Company Description

Roland Berger, founded in 1967, is the world's only leading management consultancy with European origins and German roots. We support major international industrial and service companies as well as public institutions in all aspects of corporate management - from strategic alignment to the introduction of new business processes and organizational structures. From the very beginning we have worked in different languages and cultures. We value different perspectives and approaches and rely on the diversity of our employees. We seek and encourage authentic personalities with an entrepreneurial spirit. If you like to take the initiative and make a difference as part of a team, you've come to the right place.

With more than 50 offices across the globe and a track record of more than 50 years, Roland Berger is a leading management consulting firm with successful operations in all major international markets. Our key values, entrepreneurship, excellence, and empathy, are firmly rooted in our culture. We deeply value unique and diverse personalities and strongly encourage entrepreneurial spirit and novel ideas.

Job Description

We’re seeking a skilled and versatile marketer to take charge of our end-to-end marketing efforts. The ideal candidate is a consulting industry generalist who can craft impactful campaigns, drive thought leadership initiatives, execute seamless events, manage agency relationships, and deliver engaging content.

Key Responsibilities:

• Campaign Management: Plan, execute, and analyze integrated marketing campaigns that align with business goals and drive brand awareness and lead generation.
• Thought Leadership: Collaborate with internal experts to create and promote industry-leading white papers, blogs, reports, and other content that reinforces our brand authority.
• Event Management: Lead the planning and execution of events, webinars, and workshops, ensuring they resonate with our target audience and enhance our market presence.
• Content Strategy: Structure and oversee the creation of compelling content, including case studies, newsletters, social media, and website copy, that engages and informs our audience.
• Agency Management: Work closely with external agencies to ensure brand consistency, quality deliverables, and optimal ROI on outsourced projects.
• Analytics and Reporting: Monitor performance metrics across campaigns and initiatives, providing actionable insights and recommendations to improve outcomes.

Qualifications

• Proven experience in a 360 marketing role, preferably within the consulting or professional services industry.
• Expertise in running integrated marketing campaigns across digital and traditional channels.
• Essential - B2B marketing experience.
• Desirable - Professional services / consulting experience.
• Strong experience in event planning and execution.
• Exceptional writing and storytelling skills, with the ability to structure and oversee diverse content projects.
• Demonstrated ability to manage agencies and external vendors effectively.
• Data-driven mindset with the ability to interpret marketing analytics and adapt strategies accordingly.
• Excellent project management skills, with the ability to juggle multiple priorities and deadlines.

Additional Information

Please apply online by submitting your cover letter and CV. 

Are you a next-generation thinker bursting with new ideas? Then, we would love to hear from you! If you have any questions, don't hesitate to contact us.