Marketing Executive

Posted 2 Days Ago
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Burton-on-Trent, Staffordshire, England, GBR
In-Office
Mid level
Food • Retail • Hospitality
The Role
Support delivery of brand and marketing activity plans, execute promotional campaigns, coordinate with digital, operations and agencies, manage brand administration and budgets, monitor competitors, and liaise with Guest Services to drive sales and guest experience.
Summary Generated by Built In
Company Description

As a Marketing Executive you will support the team to drive profitable sales growth and grow market share within the sector through opportunity identification and delivery of marketing project streams aligned to the brand proposition, vision and financial targets.  

You’ll be expected to support the Marketing Manager to scope, design, deliver and evaluate short and medium-term marketing plans with the goal of creating and delivering a compelling pub experience for the guest while generating incremental sales through customer acquisition, repeat visits and increased spend per head.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

Job Description

Your role as Marketing Executive

  • To support the delivery of the annual brand plan & the marketing activity plan - working to deliver tactical promotional campaigns and engaging with the Operations team and other key business areas to successfully launch all activity  
  • To work alongside the internal digital marketing team to deliver the brand’s digital activation including working on brand social media and email activity 
  • To work alongside internal and external colleagues such as marketing & print agencies / food development / purchasing / drinks category teams – managing a range of projects effectively to ensure key activity is executed to plan and on time  
  • Know the competition, with regular reviews and visits to competitors’ sites, reporting back on learnings and any actions to be taken 
  • Stretch to assist other brands within the Division as part of the teams flexible working to ensure key priorities are met when required 
  • Manage brand administration including budgeting, purchase orders & stock management  
  • Key liaison with our Guests Services team for the brand queries and enquiries from Guests

What you’ll bring…

  • Experience working in a client-side Marketing role.
  • High level of passion for the Hospitality industry, commercially aware and able to integrate company agenda into thinking
  • Good communication and presenting skills with the ability to engage the business
  • Forward thinking with strong planning & process skills
  • Analytical ability to identify key issues and opportunities

Additional Information

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

  • The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
  • Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
  • Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
  • Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
  • Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
  • Wagestream – access your wage before payday for when life happens.
  • Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

Skills Required

  • Experience working in a client-side Marketing role
  • Passion for the Hospitality industry and commercial awareness
  • Good communication and presenting skills
  • Strong planning and process skills
  • Analytical ability to identify key issues and opportunities
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The Company
40,550 Employees
Year Founded: 1799

What We Do

Greene King is the United Kingdom's leading pub retailer and brewer, operating a network of approximately 2,700 pubs, restaurants, and hotels across England, Wales, and Scotland. With over 200 years of heritage, the company focuses on delivering exceptional hospitality experiences and brewing renowned ales at its historic breweries in Bury St Edmunds and Dunbar.

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