Marketing Executive

At XTM, we build technology that helps enterprises connect with global audiences faster and more efficiently. Our Translation Management platform enables organizations to automate and streamline every stage of the localization process.

We believe exceptional digital experiences and operationally strong marketing execution are essential to how modern B2B marketing performs. That’s why we foster a collaborative, fast-moving, and inclusive culture where innovation, experimentation, and execution excellence are encouraged. Our mission is to become the leading enterprise Translation Management System — and we’re looking for AI-first marketers who want to help scale that journey.

Hybrid working requirement: Candidates should be able to attend our Marousi, Athens office at least once every two weeks. Please note that travel or commuting expenses will not be covered for candidates residing outside Attiki or outside a reasonable commuting distance.

We’re looking for a Marketing Executive to support the execution and optimization of global marketing campaigns through AI-assisted workflows, digital marketing operations, and content-driven campaign execution.

This is a highly hands-on role designed for someone who actively uses AI tools to improve execution speed, campaign efficiency, content production, and operational scalability. You’ll work closely with growth, content, product marketing, and customer-facing teams to help launch campaigns, optimize digital experiences, support product marketing initiatives, and strengthen XTM’s brand presence across global markets.

AI tools are central to how this role operates. We’re looking for someone who already integrates AI-assisted workflows into their daily work across campaign creation, reporting, optimization, research, and operational execution.

This is not a strategy-only marketing role. You’ll be actively building, executing, optimizing, coordinating, and supporting the systems and campaigns that power marketing performance.

• Build and support end-to-end marketing campaign assets including email copy, ad variations, landing page content, and promotional materials
• Use AI-assisted workflows to accelerate campaign ideation, copy creation, testing, and optimization
• Support execution across multiple concurrent marketing initiatives and campaigns

• Generate and maintain campaign performance reporting including lead generation, engagement, conversion, and traffic metrics
• Use AI-assisted analysis workflows to identify trends, opportunities, and optimization recommendations
• Support ongoing campaign performance reviews and reporting processes

• Manage, edit, and maintain website content to ensure alignment with campaign messaging, product positioning, and brand standards
• Collaborate with marketing stakeholders to update web pages and support campaign launches

• Support implementation of on-page SEO best practices to improve organic search visibility and discoverability
• Identify opportunities to improve website usability, content structure, and user experience
• Collaborate with growth and marketing teams to implement optimization recommendations

• Assist with execution of product launches, feature announcements, and customer engagement campaigns
• Support cross-sell and upsell marketing initiatives through coordinated campaign execution
• Collaborate with internal stakeholders to improve campaign engagement and lifecycle marketing performance

• Support campaign coordination across multiple teams and channels
• Help maintain organized marketing workflows, timelines, and operational processes

• Support execution of user review and engagement campaigns across platforms such as G2, Capterra, Reddit, and relevant industry communities
• Develop supporting campaign assets including outreach copy, social content, email communications, and engagement materials
• Collaborate with Customer Success teams to support advocacy and customer engagement initiatives

• Assist in amplifying brand visibility through coordinated digital marketing and awareness activities
• Support content distribution and campaign promotion across owned and external channels

• Use generative AI tools to improve execution speed, content production, workflow automation, research, and reporting efficiency
• Continuously explore new AI-assisted workflows and emerging technologies to improve marketing scalability and operational performance
• Apply AI thoughtfully while maintaining quality, consistency, and accuracy across deliverables

• 3+ years of experience in digital marketing, growth marketing, campaign execution, or related marketing roles
• Experience working in B2B, SaaS, technology, or fast-paced growth environments preferred
• Familiarity with website CMS platforms such as HubSpot, WordPress, or similar systems
• Understanding of digital marketing channels, campaign execution, and marketing performance metrics
• Basic familiarity with SEO and website optimization principles

• Active daily user of AI-assisted tools and workflows
• Strong hands-on experience using generative AI tools such as ChatGPT, Claude, Gemini, or similar platforms
• Comfortable using AI to accelerate content creation, research, reporting, ideation, and operational workflows
• Strong understanding of where AI workflows add value while maintaining quality and accuracy

• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
• Excellent written and verbal English communication skills
• High attention to detail with strong follow-through and operational discipline
• Comfortable working in a fast-paced, collaborative environment with evolving priorities

• Experience working with marketing automation or CRM platforms
• Familiarity with analytics and reporting tools
• Experience supporting review generation, community engagement, or customer advocacy programs
• Exposure to localization, AI, SaaS, or enterprise technology industries

We’re looking for someone who combines execution excellence with curiosity, ownership, and operational discipline.

You move quickly, manage competing priorities effectively, and consistently deliver reliable, high-quality work.

You care deeply about accuracy, quality, consistency, and execution standards across everything you deliver.

You stay current with evolving AI tools, digital marketing trends, and operational best practices.

You think beyond one-off tasks and contribute to scalable, repeatable marketing workflows and processes.

You work effectively across marketing, growth, customer success, and leadership teams in a collaborative, feedback-driven environment.

We want people to do meaningful work, experiment with modern technologies, and help shape how AI-powered marketing evolves.

Here’s what you can expect at XTM:

• Work at the intersection of AI, automation, and global B2B marketing
• Help shape how AI-assisted marketing workflows scale within a global SaaS company
• Collaborate with talented marketing, growth, product, and customer-facing teams
• Gain exposure to international campaigns, enterprise customers, and global markets
• Experiment with modern workflows, automation, and emerging marketing technologies
• Grow your career through continuous learning and development opportunities
• Competitive compensation & benefits designed to support your professional and personal growth

Benefits may vary depending on location and employment type. Your Talent Partner will provide additional details during the hiring process.

At XTM, we believe diverse perspectives lead to stronger ideas, better experiences, and more innovative products. We’re committed to creating a workplace where everyone feels respected, supported, and empowered to succeed.

If you require accommodations during any stage of the recruitment process, we encourage you to let us know — we’re happy to support you.

We aim to create a hiring experience that is transparent, collaborative, and respectful of your time.

Our Talent Acquisition team will carefully review your application and experience.

If your experience aligns with the role, you’ll meet with a Talent Partner to discuss your background, AI-assisted workflows, campaign execution experience, and career goals.

You’ll connect with hiring managers and team members to explore your marketing execution experience, operational thinking, collaboration style, and approach to AI-assisted workflows.

Depending on the process, there may be a final conversation focused on growth opportunities, collaboration style, and long-term impact.

Successful candidates will receive a tailored offer and onboarding support to help them succeed from day one.

Please be aware of fraudulent recruitment activity. Official communications from XTM will only come from email domains ending in:

• @xtm-intl.com
• @xtm.ai
• @xtm.cloud
• @transifex.com