The Role
The Marketing Executive will develop and implement strategies to attract borrowers, manage marketing campaigns, conduct research, and maintain stakeholder relationships.
Summary Generated by Built In
Our client is a leading investment banking and financial advisory firm with expertise in mergers & acquisitions, capital raising, project and structured finance, and rating advisory services in Nigeria and Africa looking to hire a Marketing Executive.
Job Summary
As a Marketing Executive, you will play a key role in driving the sales and marketing activities to attract potential borrowers and expand customer base. You will be responsible for developing and implementing effective marketing strategies, campaigns, and
initiatives to increase brand awareness, customer acquisition, and loan portfolio growth. This position requires a dynamic individual with strong communication and interpersonal skills, a deep
understanding of the microfinance industry, and the ability to work collaboratively with cross-functional teams.
Job Responsibilities
- Develop and execute marketing strategies to promote micro-lending services and products.
- Lead generation and sales of loan products.
- Conduct market research to identify opportunities and trends in the microfinance industry.
- Create and manage marketing campaigns across various channels, including digital, social media, and
traditional channels.
- Build and maintain relationships with key stakeholders, including clients, partners, and community
organizations.
- Monitor and analyze the performance of marketing initiatives, providing regular reports and
recommendations for improvement.
- Stay informed about industry trends, competitors, and regulatory changes to adapt marketing
strategies accordingly.
- Assist in the development of marketing collateral, such as brochures, presentations, and promotional
materials.
- Participate in events, conferences, and networking opportunities to enhance the company's visibility.
Education and Experience:
- Bachelor’s degree in marketing, Business, or a related field.
- Minimumof 4 years’ experience as a Marketing Executive, preferably in the financial or microfinance
sector.
- Familiarity with micro-lending products and services.
Skills and Abilities:
- Strong communication and interpersonal skills.
- Creativity and ability to think outside the box.
- Proficient in digital marketing tools and platforms.
- Analytical skills to interpret data and make informed decisions.
- Results-oriented with a focus on achieving targets.
- Knowledge of microfinance industry trends and regulations
Skills Required
- Bachelor's degree in marketing, Business, or a related field
- Minimum of 4 years' experience as a Marketing Executive, preferably in the financial or microfinance sector
- Familiarity with micro-lending products and services
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The Company
What We Do
eRecruiter Nigeria is a recruitment consultancy that helps employers find candidates by offering services in talent acquisition, recruitment, outsourcing, and payroll, aiming to reduce cost-per-hire.
