Marketing Executive

Posted An Hour Ago
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Petaling Jaya, Petaling, Selangor, MYS
In-Office
Junior
Financial Services
The Role
Support the execution of marketing campaigns, manage social media operations, drive community engagement, assist in content creation, coordinate partnerships, handle marketing events, conduct research, prepare reports, and collaborate with cross-functional teams.
Summary Generated by Built In

YouTrip is the leading and fastest-growing multi-currency payment platform in Asia Pacific. In 2018, we pioneered the region's first multi-currency digital wallet. Now, YouTrip is the #1 multi-currency digital wallet trusted by millions across the region, processing over US$15 billion in total payment value annually. 

Our consumer and business propositions – YouTrip and YouBiz – empower individuals and businesses with inclusive, accessible, and affordable financial solutions. YouTrip has raised over US$110 million to date, including its recent Series B round led by global venture capital firm Lightspeed Venture Partners—underscoring strong investor confidence in its mission to transform digital financial services across the Asia Pacific. 

Recognised as World Economic Forum’s Global Innovator 2025, CNBC’s World’s Top Fintech Companies (2025, 2024), and LinkedIn’s Top Startup (2024, 2023), YouTrip is dedicated to creating the next generation of digital finance services for consumers and businesses.

Valuing an entrepreneurial culture of diversity and inclusion, we are seeking driven individuals to join our fast-growing regional team as we push the boundaries of innovative fintech solutions. 

You will:

  • Support the execution of marketing campaigns, coordinating timelines, tracking deliverables, and ensuring smooth rollout across social, email, website, in-app, offline, and partnership channels.
  • Manage day-to-day social media operations, including content scheduling, caption writing, community management, and monitoring engagement trends.
  • Drive community-building efforts, engaging users across platforms, supporting community conversations, and helping shape a strong user base for YouTrip.
  • Assist in content creation, including drafting copy, coordinating with designers and creators, supporting basic photo/video shoots, and preparing assets for social, EDM, blog, and in-app content.
  • Coordinate influencer and partnership activities, including liaising with creators, managing deliverables, and compiling performance results.
  • Support marketing events and offline activations, handling logistics, vendor coordination, and on-ground execution.
  • Conduct research and insights gathering, including competitor monitoring, trend spotting, and identifying cultural moments relevant to campaigns and community engagement.
  • Prepare performance reports, tracking social analytics, campaign metrics, influencer outputs, and other key KPIs to support decision-making.
  • Collaborate cross-functionally with Product, Data, Customer Support, and regional teams to ensure marketing initiatives remain aligned and well-executed.
  • Support all ad-hoc related marketing tasks required by the Marketing Lead.

Requirements

You are:

  • A Budding Marketing Specialist (2–3 Years Experience): you have hands-on experience supporting marketing campaigns, managing social calendars, coordinating creators, and keeping multiple workstreams moving. You’re hungry to grow in a fast-paced, high-impact environment.
  • Digitally Fluent: you’re comfortable navigating modern marketing tools including:
  • Social & content: Instagram, TikTok, YouTube, Facebook
  • Scheduling: Meta Business Suite, TikTok Ads Manager, or similar tools
  • Creative: Canva (Figma/Adobe Illustrator/Photoshop is a bonus)
  • Analytics: Google Analytics, Meta Insights, TikTok Analytics
  • CRM: Mailchimp, or similar email campaign tools
  • CMS: WordPress or similar website management platforms
  • Community platforms: Telegram, WhatsApp, or similar community platforms
  • A Creative Storyteller: you enjoy crafting content that’s visually engaging, trend-aware and tailored to relevant audiences. You understand what drives engagement and how to communicate with clarity and flair.
  • A Meticulous Executor: you’re organised, detail-oriented, and reliable. You manage timelines well, track deliverables across campaigns, creators, and events, and take pride in getting things done right.
  • A Collaborative Team Player: you work well with cross-functional teams (Product, CS, Data) and communicate clearly, proactively and respectfully.
  • A Self-Starter with Hunger to Learn: you experiment, propose ideas, explore new tools, and never hesitate to roll up your sleeves. You’re excited to help build YouTrip’s presence in the market.

Skills Required

  • 2-3 years experience in marketing campaigns
  • Hands-on experience with digital marketing tools
  • Experience managing social media operations
  • Ability to craft engaging content
  • Organized and detail-oriented
  • Collaborating with cross-functional teams
  • Ability to analyze marketing metrics
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The Company
200 Employees
Year Founded: 2016

What We Do

YouTrip is a multi-currency mobile wallet with a prepaid Mastercard that enables you to shop online and offline worldwide like a true globetrotter. As Singapore’s favourite multi-currency wallet, it's our thing to ensure that you pay hassle-free overseas with the best rates. Whenever, wherever, we got you • Pay with the best rates in 150+ countries • Enjoy our in-app exchange with our 10 popular wallet currencies Goodbye hidden fees • Travel and shop freely with zero FX fees & no hidden charges • Withdraw cash fee-less* from overseas ATMs (only available for Singapore app users in foreign currency for the first S$400 per calendar month, 2% fees apply thereafter) It can’t get any safer than this • Lock and secure your card instantly with just one tap • Stay on top of your transactions with push notifications for every payment Apply for an account now to get the best rates at your fingertips! Our Story Launched in 2018, YouTrip is a regional financial technology startup with a bold vision to empower everyone with a smarter and most convenient way to pay in foreign currency. As the trailblazers of fintech in Asia, we hail from Singapore, Thailand, Hong Kong, and the rest of Southeast Asia, and we are dedicated to being a trusted companion for all travellers and digital-savvy consumers. Powered by Mastercard®, YouTrip is a holder of the Remittance License issued by the Monetary Authority of Singapore. In Thailand, YouTrip is jointly issued and powered by Kasikornbank PCL.

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