Company Description
A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.
Job Description
As a Marketing Executive, you will play a key role in promoting the resort’s brand, services, and offerings to attract high-end clientele. You will work closely with the marketing team to create and execute targeted marketing campaigns, manage digital platforms, and maintain relationships with key partners to ensure the resort’s visibility and competitive edge in the hospitality industry.
Key Responsibilities:
- Develop and implement marketing strategies to enhance brand awareness, increase bookings, and drive revenue for the resort.
- Conduct market research to identify target audiences, trends, competitor strategies, and guest preferences.
- Manage and update the resort's website, social media platforms, and email marketing campaigns to ensure they are aligned with the brand's voice and goals.
- Collaborate with the sales team to create promotional materials and packages that attract guests for seasonal offers, events, and special programs.
- Coordinate and assist in organizing resort events, PR campaigns, and influencer collaborations to enhance the resort’s visibility.
- Monitor and analyze the performance of marketing campaigns through analytics tools and provide insights for improvements.
- Assist in managing the resort’s reputation online by responding to reviews and maintaining a positive presence on various review platforms.
Qualifications
- Bachelor’s degree in Marketing, Hospitality Management, Communications, or a related field.
- Proven experience in a marketing role, preferably in the luxury hospitality industry or tourism sector.
- Strong knowledge of digital marketing tools and platforms (e.g., Google Analytics, SEO, SEM, email marketing).
- Excellent communication, presentation, and organizational skills.
- Creativity and a passion for the luxury hospitality market.
- Ability to work under pressure in a fast-paced environment while maintaining attention to detail.
- Proficient in Microsoft Office and Adobe Creative Suite (Photoshop, Illustrator) is a plus.
What We Do
Minor International Public Company (MINT) is one of the largest hospitality and leisure companies in Asia Pacific Region. With over 535 hotels and resorts, 2,200 restaurants and 400 retails trading outlets, MINT meets the growing needs of consumers in 62 markets from Africa to Australia including South America and Europe. MINT is a hotel owner, operator and investor with a portfolio of more than 535 hotels, resorts and serviced suites under the Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI. Through Minor Food Group Pcl, MINT operates over 2,200 outlets under The Pizza Company, Swensen’s, Sizzler, Dairy Queen, Burger King, Thai Express and The Coffee Club brands. The latest addition to the restaurant portfolio being Bonchon brand. MINT is also one of Thailand’s largest distributors of lifestyle brands with over 400 points of sale focusing primarily on fashion, cosmetics and contract manufacturing.
