Company Description
LGC ASSURE is a business unit within LGC Group, bound together by the core purpose of “Science for a Safer World”. Our mission within LGC Assure is to provide intelligent assurance for our customers and their supply network, primarily in the global food and beverage sector. We achieve this through three primary product and service offerings: certification and standards, digital and data, and testing and science-based services.
LGC Assure brand BRCGS is a market-leading global brand that helps build confidence in the supply chain through third-party certification. BRCGS Global Standards have evolved to cover food and non-food categories and set the benchmark for good manufacturing practice, providing assurance to customers that products are safe, legal and of high quality.
Job Description
Ready to join an outstanding global brand that helps build confidence in the supply chain?
We're look for a marketing professional who has experience within global B2B markets, a passion for certification, and enjoys a fast paced hands on environment. Does this sound like you?
As a Marketing Executive you will reinforce a brand presence through consistent messaging, visual identity, and brand positioning. You will lead generation efforts through targeted campaigns, optimising conversion rates, using various channels, such as digital advertising, content marketing, SEO, social media, and partnerships.
You will produce and develop researched, well-written, and relevant content for marketing campaigns and build, and launch digital assets for promotional, lifecycle, and transactional marketing campaigns.
Implement initiatives that engage existing customers, drive upsells, and champion long-term customer dedication. This includes customer communication, encouraging programs, customer advocacy initiatives, and capturing feedback for continuous improvement.
Write and edit marketing content including presentations, fact sheets, brochures, case studies, web pages, and thought leadership that aligns to the LGC Assure customer journey, and advise on customer / audience segmentation strategies to incorporate available demographic and lead information within technology platforms to optimise personalization, messaging, and relevance to increase engagement.
You'll lead all aspects of the effective presence at company events and 3rd party industry events, conferences, and trade shows to ensure a strong brand presence and return on investment, plus much more.
Qualifications
- Marketing Degree or equivalent experience.
- Minimum of 2 years’ marketing experience.
- A track record of success in implementing marketing plans in sophisticated multi-channel sectors.
- Good knowledge and experience in operating and running CRM systems (Pardot/Salesforce).
- Results oriented, with excellent time management and interpersonal skills.
- Experience of briefing agencies and internal resources.
Additional Information
The Marketing Executive will be able to demonstrate the following behaviours in line with LGC’s Core Values:
- Passion: Pride in our achievements engenders passion for our work and it translates into our ambition to make the world a safer place.
- Curiosity: We constantly look forward to what's next: our curiosity for today's discoveries makes tomorrow's innovations possible.
- Integrity: A commitment to high ethical standards has been at the heart of LGC since we started testing the integrity of products in 1842.
- Brilliance: We strive to be the very best in everything we say and do. We exceed customers' expectations through innovation and pioneering science.
- Respect: We respect gender, age, nationality, religion and individuality – our diversity is our strength.
What We Do
LGC is a leading, global life science tools company, providing mission-critical components and solutions into high-growth application areas across the human healthcare and applied market segments. Its high quality product portfolio is comprised of mission-critical tools for genomic analysis and for quality assurance applications, which are typically embedded and recurring within our customers’ products and workflows and are valued for their performance, quality and range.
LGC’s tools play a key role in customer workflows from discovery applications through to commercial manufacture and enable its customers to: bring new diagnostics and therapies to market; progress research and development; optimise food production; and continuously monitor and enhance the quality of food, the environment and consumer products.
LGC’s 175+ years of scientific heritage, combined with a track record of innovation and value-enhancing acquisitions, has enabled the company to build its product portfolio and expertise, and develop deep relationships with customers, industry partners and the global scientific community.
LGC’s core purpose of Science for a safer world and its core values of passion, curiosity, integrity, brilliance and respect, drive its culture. As of 30 June 2021, it employs 4,350 employees, of which over 1,175 employees hold PhD and/or master’s degrees. Its products and services are delivered by highly qualified and experienced teams, operating from a global network of accredited sites that showcase its scientific and manufacturing capabilities.
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