The Role
Drive pharmacy growth through local marketing, clinic and business partnerships, catchment-area development, community outreach, health campaigns, wellness events, and promotional activities. Monitor competitors and market opportunities, maintain brand compliance, track campaign performance, and submit reports. The role focuses on increasing customer footfall, prescription referrals, brand awareness, and community engagement through field-based relationship management and marketing initiatives.
Summary Generated by Built In
Position Summary
The Marketing Executive is responsible for driving business growth by strengthening the pharmacy's presence within its catchment area, building strategic partnerships, executing local marketing initiatives, and identifying opportunities to increase customer footfall, prescriptions, and brand awareness.
Key Responsibilities:
- Business Development & Catchment Expansion
- Visit critical or underperforming pharmacies regularly to identify performance gaps and implement action plans for improvement.
- Analyze and continuously update the pharmacy catchment area, identifying opportunities for business growth and new partnerships.
- Achieve a minimum target of 5 clinic tie-ups per month to increase prescription referrals and customer traffic.
- Establish partnerships with nearby retail businesses such as laundries, grocery stores, supermarkets, and other local establishments to enhance brand visibility and generate referrals.
- Visit residential buildings within the catchment area to promote the pharmacy's products and services.
- Obtain necessary approvals from building management for promotional activities whenever required.
Marketing & Promotional Activities
- Ensure the availability, proper placement, and effective utilization of marketing materials, including:
- Roll-up stands
- Flyers
- Door hangers
- Home delivery acrylic stands
- Business cards
- Plan and execute a minimum of 4 health check-up campaigns per month within the assigned catchment area.
- Organize and conduct at least 2 gym or wellness events per month to promote health awareness and Medon's pharmacy services.
- Ensure all branding and promotional activities comply with company standards and brand guidelines.
Relationship Management
- Build and maintain strong professional relationships with:
- Clinics and healthcare providers
- Fitness centers and gyms
- Residential communities
- Community groups
- Local business partners
Market Intelligence
- Collect, monitor, and regularly update market intelligence, including:
- New clinics and healthcare providers
- Competitor activities, promotions, and pricing
- Local market trends and developments
- Business opportunities within the assigned territory
Reporting & Performance Monitoring
- Submit regular reports on catchment area updates, marketing activities, partnerships, and field insights to the Store Manager and Management.
- Track and evaluate the effectiveness of marketing campaigns and promotional activities.
- Recommend improvements and new initiatives based on campaign performance and market feedback.
Key Performance Indicators (KPIs)
- Minimum 5 clinic tie-ups per month.
- Minimum 4 health check-up campaigns per month.
- Minimum 2 gym/wellness events per month.
- Timely submission of catchment and market intelligence reports.
- Increased customer footfall, prescription referrals, and community engagement within the assigned catchment area.
- Compliance with company branding and marketing standards.
Qualifications & Skills
- Bachelor's degree or diploma in Marketing, Business Administration, or a related field is preferred.
- Previous experience in marketing, business development, or healthcare/pharmacy marketing is an advantage.
- Strong communication, interpersonal, and relationship-building skills.
- Excellent planning, organizational, and presentation abilities.
- Ability to work independently and manage multiple field activities.
- Valid UAE driving license is an added advantage.
Skills Required
- Bachelor’s degree or diploma in Marketing, Business Administration, or a related field
- Previous experience in marketing, business development, or healthcare/pharmacy marketing
- Strong communication, interpersonal, and relationship-building skills
- Excellent planning, organizational, and presentation abilities
- Ability to work independently and manage multiple field activities
- Valid UAE driving license
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The Company
What We Do
Medon Pharmacy Group is a UAE-based pharmacy and healthcare retailer serving customers through a network of more than 60 branches. The company describes its team as comprising 400+ healthcare professionals and focuses on care, growth, and customer confidence. Its operations and career messaging indicate a mission centered on providing accessible pharmacy services and contributing to the UAE’s healthcare ecosystem for communities across the Emirates.
