Born in exuberant, ebullient Saint Germain, Paris, in 1961, Diptyque is a creator of evocative perfumes for the self and the home, scented skincare products and desirable decorative objects. Striking a balance between reverie, nature and art, Diptyque extends an invitation to step inside a universe replete with creations that set the imagination free to wander.
MAIN PURPOSE AND SCOPE
Join our Hong Kong & Macao marketing team in a dynamic role integrating Digital Marketing & CRM with Trade & Retail Marketing. As Marketing Executive, you will drive local commercial execution and brand growth—translating global strategies into compelling, localized activations and seamless omni-channel campaigns across our 9 boutique networks and digital platform.
This role offers an immersive 360-degree view of luxury retail marketing, combining launch readiness, promotion planning, client activation, retail experience, and performance analytics. It is an ideal growth platform for a motivated, detail-oriented marketer seeking to build strong business acumen, data-driven strategic thinking, and an all-rounded career.
DUTIES & KEY RESPONSIBILITIES
1. Trade & Retail Marketing Optimization
• In-Store Experience & Retail Animations: Localize and execute client animation across boutique networks and counters to elevate brand prestige and drive store foot traffic.
• Channel Promotions & Mall Partnerships: Support the end-to-end execution of brand promotional offers, generosity mechanics, and shopping mall activations. Systematically build centralized reference guides for store teams and track promotional effectiveness across channels.
• Post-Activation Commercial Insights: Conduct post-event client experience evaluations, capturing ROI takeaways and operational learnings to continuously optimize future activations.
2. 360° Campaign Deployment & Marketing Operation
• CRM Communication & Clienteling Setup: Coordinate setup for CRM campaign outreach, including e-newsletter, targeted digital messaging push, and compiling structured clienteling toolkits.
• Visual Merchandising Guideline Adaptation & Rollout: Support in adapting launch guidelines, ensuring clear counter display instructions, and POSM allocations are effectively communicated.
• Digital Media Preparation: Drive the preparation and localization of paid digital media assets across channels, ensuring seamless asset delivery.
• E-Commerce Launch Preparation: Align product launch timelines by preparing product descriptions, and imagery materials to ensure smooth e-commerce rollouts.
3. Business Performance & Data Analytics
• Product Performance Tracking: Monitor weekly animation performance and contribute to monthly category reviews to evaluate product and channel growth momentum.
• Digital & CRM Insights: Extract and analyze cross-channel data across CRM, e-commerce, and digital platforms to monitor owned platform performance metrics.
• Competitor Research & Market Intelligence: Conduct regular tracking of competitor landscapes, including local trade promotions, retail activations, new product launches, digital/social media campaigns, and pricing strategies to inform actionable market insights.
4. Operational Excellence
• Administration & Procurement: Oversee marketing procurement, purchase orders, budget tracking logs, and vendor invoice processing to ensure operational accuracy.
• Cross-Functional Stakeholder Collaboration: Maintain clear, collaborative relationships with both back office and store team to ensure smooth execution.
• Agency & External Partner Liaison: Partner with external production agencies and suppliers to coordinate brief alignment, production schedules, and high-quality material execution.
PROFILE
• Bachelor’s degree in marketing, Business, or a related field
• Minimum of 2-3 years of relevant marketing experience, preferably within luxury industry
• Proficient in both spoken and written English and Chinese
• Self-motivated with an entrepreneurial mindset and proactive approach
• Able to stay flexible and adapt quickly in a fast-paced working environment
• Detail-oriented with strong organizational and project management skills
• Excellent analytical and problem-solving skills
• Collaborative team player with excellent interpersonal communication skills
Diptyque is committed to diversity in all its forms and considers each application carefully.
Skills Required
- Bachelor’s degree in marketing, business, or a related field
- Minimum 2–3 years of relevant marketing experience
- Luxury industry marketing experience
- Proficiency in spoken and written English and Chinese
- Self-motivated, entrepreneurial, and proactive approach
- Flexibility and adaptability in a fast-paced environment
- Strong attention to detail and organizational skills
- Project management skills
- Excellent analytical and problem-solving skills
- Collaborative communication and interpersonal skills
What We Do
Diptyque Paris is a French fragrance maison creating personal and home fragrances, scented candles, body care, and decorative objects. Its product universe combines distinctive scents with refined design and artisanal craftsmanship spanning perfumes, candles, skincare, soaps, and home décor. The company sells through boutiques and online channels and promotes refill, recycling, repair, reuse, and more responsible production practices across its collections.
