About Us:
Network International is the largest Financial Technology company in Middle East and Africa. Payments is our core business where we provide services in more than 50 countries – UAE, Jordan, South Africa, Egypt are some of our key markets. Apart from payments, we provide services on Data and Insights, Lending, Insurance, Risk Solutions, etc. Our core customers are businesses at every scale and segment, though recently we are growing in direct-to-consumer card segment as well.
Our EVP:
At Network International, we always stay ahead. In the fast-paced world of financial services, we thrive on innovation, agility, and purposeful collaboration. We invest first in our people, empowering you to make bold decisions, learn fast, and grow your expertise alongside industry leaders. Here, solving complex problems means more than using cutting-edge technology; it’s about creating meaningful value for our customers, together. We foster a culture where trust, accountability, and achievement go hand in hand—because success isn’t just a goal; it’s how we work, every day, as one team.
About The Role:
The incumbent will support scalable and data-driven marketing growth by assisting with account-based marketing campaigns, day-to-day campaign management, and performance tracking across web, app, and onboarding journeys. The role is responsible for helping maintain accurate tracking and reporting, and supporting the analysis of funnel performance to identify opportunities for improvement. By supporting consistent data tracking and reporting standards, this role helps give demand generation and business teams the visibility needed to improve conversion, enhance customer journeys, and support marketing efficiency across the group.
Key Responsibilities:
Account-Based Marketing (ABM):
- Support execution of ABM campaigns across the group, working with regional teams to keep targeting and messaging aligned.
Campaign Management:
- Manage day-to-day campaign setup, tracking (UTMs, GA4, GTM), and platform coordination across GA4, AppsFlyer, and HubSpot.
- Ensure campaigns are tagged and tracked consistently across website and app.
Conversion Management (Sales, Tracking & Reporting, Funnel Analysis):
- Track leads end-to-end from source through onboarding to conversion, and coordinate with Sales on lead visibility.
- Maintain dashboards and deliver regular performance reports across acquisition and conversion metrics.
- Monitor funnel performance, flag drop-offs, and support recommendations to improve conversion rate.
Funnel Performance & Conversion Insights:
- Monitor and analyze end-to-end funnel performance.
- Identify key friction points and provide data-backed recommendations to improve conversion rates.
Cross-Functional Collaboration:
- Partner with:
- Demand Generation team (campaign tracking & performance measurement).
- Product & Tech teams (implementation & integrations).
- Sales teams (lead tracking & funnel visibility).
- Act as the single point of contact for all marketing data, tracking, and attribution queries.
Automation & Innovation:
- Identify and implement AI-driven tools and automation opportunities to improve efficiency and insights.
- Evaluate emerging technologies and trends to enhance marketing performance and scalability.
- Drive continuous improvement in reporting, analysis, and decision-making through automation
Key Requirements:
- Bachelor's degree in Marketing, Business, Information Technology or a related field.
- Excellent written and spoken English is required; Arabic, French and other regional languages are good to have.
- Experience in Banking, Payment and Financial services background is preferred, with relevant knowledge of Fintech products’ value propositions and familiarity with technical content.
- Experience with customer journeys, Add on would be around B2B and SME journeys particularly across onboarding, activation, and transaction lifecycles.
- 5+ years of experience in marketing operations, digital analytics, or performance marketing within a technology-driven or payments environment.
- Familiarity with website management and understanding of marketing automation platforms and CRM.
- Experience with analytics and attribution tools such as GA4, AppsFlyer, Google Ads, Campaign Manager, and GTM.
- Excellent analytical and problem-solving skills, with a focus on data-driven decision-making.
- Familiarity with running ABM campaigns.
- Ability to work independently and collaboratively in a fast-paced and dynamic environment.
- Exposure to or experience with AI-driven tools, automation, and advanced analytics techniques.
- Proactive in identifying opportunities to enhance efficiency, reporting, and decision-making through technology
- Passionate about digital platforms.
- Creative and strategic thinking skills.
- Ability to work under pressure and meet deadlines.
- Familiarity with the industry and the target audience of the organization.
- Attention to detail and quality standards.
Skills Required
- Bachelor's degree in Marketing, Business, Information Technology or related field
- Excellent written and spoken English
- 5+ years' experience in marketing operations, digital analytics, or performance marketing
- Experience with analytics and attribution tools (GA4, AppsFlyer, Google Ads, Campaign Manager, GTM)
- Familiarity with website management, marketing automation platforms and CRM
- Experience managing campaign setup, tracking (UTMs, GA4, GTM) and platform coordination
- Experience tracking leads end-to-end and maintaining performance dashboards and reports
- Familiarity with running Account-Based Marketing (ABM) campaigns
- Excellent analytical and problem-solving skills with data-driven decision making
- Ability to work independently and collaboratively in a fast-paced environment
- Exposure to or experience with AI-driven tools, automation, and advanced analytics techniques
- Experience in Banking, Payments or Financial Services (preferred)
- Arabic, French or other regional languages (preferred)
- Experience with B2B and SME customer journeys (onboarding, activation, transaction lifecycles) (preferred)
- Attention to detail and ability to meet deadlines
Network International Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Network International and has not been reviewed or approved by Network International.
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Strong & Reliable Incentives — Pay is considered decent in some roles and is often paired with bonuses. Phrases like 'salary plus bonuses' indicate variable pay is a meaningful component for certain positions.
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Healthcare Strength — Medical coverage extends to employees, spouses, and up to three children, alongside life insurance. This breadth signals a robust healthcare baseline for the region.
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Retirement Support — Retirement and termination benefits align with UAE/GCC norms, including pension contributions for nationals and end‑of‑service gratuity for expatriates. Such provisions indicate structured, region‑appropriate retirement support.
Network International Insights
What We Do
Over the past 30 years, we have built a business based on long-standing and trusted relationships with many of the leading merchants, financial institutions and payment networks operating in the Middle East and Africa. Such relationships are based on our comprehensive capabilities, scale, local presence in the multiple markets in which we operate, alongside our trusted reputation. This gives us significant scale and leadership in the region, where we operate in more than 50 countries, serve over 130,000 merchants and 250 financial institutions and fintech customers, whilst managing more than 16 million customer credentials. We have a diversified business model and operate across the entire consumer payments value chain. We do this with a growth-focused strategy through two business lines: • That enables our merchant customers to ‘take payments’, by providing them with various payment acceptance methods, both online and offline. • Which supports our financial institution, fintech and other payment issuing institution customers in enabling consumers ‘make payments’, by managing and processing their consumer payment credentials and transactions.
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