JOB DESCRIPTION – MARKETING EXECUTIVE (AREA)
Role Objective
The Marketing Executive plays an important role in supporting sustainable student growth through structured planning, disciplined execution, and continuous improvement.
Drive revenue growth through strategic event execution, partnership development, and performance-driven marketing initiatives.
This role contributes directly to company growth by delivering measurable results from marketing initiatives to New Student growth.
Key Responsibilities
1️. Event Management (End-to-End Ownership)
- Serve as the marketing focal point for the assigned area.
- Identify and source potential events through active canvassing (schools, malls, communities, and other relevant partners).
- Develop event concepts aligned with acquisition and student growth objectives.
- Plan and execute events end-to-end: ideation, budgeting, stakeholder coordination (internal & external), logistics, and on-site execution.
- Ensure all events follow SOP, timeline, and allocated budget.
- Support on-ground engagement and pitching to maximize the conversion opportunities.
- Conduct structured post-event evaluation and propose improvement plans.
2. Partnership Development
- Build and maintain strong relationships with schools, malls, communities, and other relevant partners.
- Conduct active canvassing and pitching to open new collaboration opportunities.
- Negotiate and coordinate partnership activities that support lead generation and brand visibility.
- Maintain ongoing partner engagement to secure recurring and sustainable collaboration opportunities
3. Campaign & Budget Coordination
- Support execution of local marketing initiatives aligned with company strategy.
- Monitor and manage marketing expenses within the allocated budget.
- Provide data-based recommendations to improve acquisition efficiency and event effectiveness.
Skills Required
- End-to-end event planning and execution (ideation, budgeting, logistics, on-site)
- Partnership development and canvassing with schools, malls, and communities
- On-ground engagement and pitching to convert leads
- Campaign coordination and local marketing execution
- Budget monitoring and cost management within allocated budgets
- Use data to evaluate event effectiveness and recommend improvements
- Stakeholder coordination across internal and external teams
What We Do
In 2020, Seven Retail was established as a House of Brands, integrating multiple business units under one cohesive strategy for lifestyle, F&B and education. Each new venture is meticulously crafted to become a leader in its category, maintaining the company's commitment to quality, accessibility, and aggressive innovation. We are on a mission to make high-quality, exceptional lifestyle experiences accessible, helping people get more out of their paycheck so everybody can experience a higher standard of living. Over 200 outlets to date with +1 new store added every other day. Creating several new brands into new categories every single year. We rapidly iterate, constantly reinvent, and obsessively experiment when it comes to product innovation and consumer experience. Check out our website and come experience our brands for yourself!
