We are looking for a bright, dedicated, and commercially minded Marketing Executive to join Mintel's Marketing team in Seoul.
Reporting to the VP of Marketing, APAC, this role will be responsible for driving marketing, PR, content, and lead generation initiatives across South Korea. Working closely with local commercial stakeholders as well as regional and global marketing teams, the successful candidate will play a key role in strengthening Mintel's brand presence, generating demand, and supporting business growth in the market.
What You Will Be Doing:
- Marketing Campaigns & Demand Generation
- Plan and execute marketing initiatives including webinars, workshops, trade shows, and lead generation campaigns to drive brand awareness and business growth in South Korea.
- Build and manage Korean-language marketing assets and landing pages to support campaign execution and lead generation activities.
- Support the implementation and localization of APAC and global marketing campaigns within the South Korean market.
- Content & Digital Marketing
- Develop and execute content marketing initiatives leveraging SEO/GEO best practices, search insights, and audience engagement data to enhance brand visibility and reach.
- Support digital marketing activities, including keyword management and campaign optimization across relevant local platforms.
- PR, Communications & Industry Engagement
- Develop and distribute local communications materials, including press releases, media content, and marketing collateral.
- Build and maintain relationships with media, industry partners, and key stakeholders to support brand visibility, speaking opportunities, and thought leadership initiatives.
- Cross-Functional Collaboration & Market Support
- Collaborate closely with commercial and regional stakeholders to deliver integrated marketing initiatives that support business objectives in South Korea.
- Support administrative and operational marketing activities, including relevant industry or government programs (KOTRA Voucher Program), ensuring timely execution and compliance with requirements.
Who We are Looking for:
- Qualifications & Experience
- Bachelor’s degree required.
- 2–4 years of experience in marketing and/or PR. Experience in B2B marketing, consulting, professional services, or market research is a plus.
- Experience supporting and executing marketing initiatives within the South Korean market preferred.
- Communication & Collaboration
- Excellent written and verbal communication skills in Korean and English.
- Strong presentation, interpersonal, and stakeholder management skills, with the ability to work effectively across local, regional, and global teams.
- Personal Effectiveness
- Self-motivated, organized, and proactive, with strong ownership, attention to detail, and the ability to manage multiple priorities and deadlines.
- Marketing & Digital Capabilities
- Interest or experience in digital marketing, content marketing, marketing analytics, and campaign performance measurement.
- Proficiency in Microsoft Office and common marketing tools. Experience with CRM systems, content management platforms, paid search, or generative AI tools is a plus.
#LI-MY
Skills Required
- Bachelor's degree
- Minimum 2-4 years or above experience in marketing and PR functions
- Proven recent track record planning and executing marketing and PR campaigns within South Korea
- Excellent verbal and written communication skills in Korean and English
- Fluent English as the working language
- Confident communicator and presenter
- Self-driven with strong ownership and ability to work under own initiative
- Ability to manage time, prioritize work, and meet deadlines with quality outcomes
- Strong organizational skills, attention to detail, results-driven work ethic
- Proficient use of Word, Excel, PowerPoint and social media networks
- Working knowledge of generative AI tools for video production, content generation and webpage building/editing (WordPress)
- Understanding of corporate approval processes
- Proven strategic planning and multitasking skills
- Track record as a high performer under pressure
- Overseas educational background
- Background in B2B or market research industry
- Familiarity with data analysis
- Experience with MS Dynamics
What We Do
Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it. So what goes into the market intelligence mix? MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future. MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide. PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers. COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge. The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge. That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
