Marketing Executive, Europe

About Us

Let’s go on an adventure together!

Hey there, we’re G Adventures. We’re one of the world’s leading small group travel companies, and we’ve always believed that travel isn’t just about where you go — it’s about how it changes you.

For the last 35 years, we’ve set out to do things differently. No cookie-cutter tours. No giant buses or cruise ships. And not to mention, as few selfie sticks as possible. Just real humans, travelling your heart out across the world with open minds and a non-stop desire to make our planet better, simply by exploring it. 

At G Adventures, our DNA (or GNA, if you will) is built on belonging — where bringing your authentic self to work every day isn’t just accepted, it’s downright celebrated. For our office crew — you wanna rock a t-shirt with your dog’s face on it? We say go for it. For our Chief Experience Officers —  you wanna hit the road and call some of the most epic places on Earth your home office? We love that — and we’ve got you. Wanna spend your days with people you genuinely like? Us too — and we’re pretty sure you’ll fit right in, wherever that is. 

Now about that career of yours — this is the kind of place where you can spread your wings and truly grow into your role. The best part? You get to do it all alongside a passionate, freakishly talented, one-of-a-kind bunch excited to produce top-notch work and spread a ridiculous amount of goodness at the same time. 

Feel like this could be the right fit? We think so too, and we’re already way too excited to meet you. 

About the Role
 

We’re looking for a forward-thinking, experienced Marketing Executive to join the award-winning G Adventures team in London or Germany to support the continued growth of our European market. This role will be pivotal in strengthening our relationships with travel trade partners, developing effective trade marketing strategies, and maximising our brand presence to achieve our goals and objectives in Europe. Your work will create opportunity, and deliver real impact on G Adventures’ mission at an exciting time for the organisation, and the wider travel industry.

This is a key B2B role focused on developing and executing trade marketing plans across Europe, with a primary focus on the DACH region. You will work closely with our travel agent partners and other key stakeholders, creating and implementing impactful campaigns, developing trade-specific tools and resources, and ensuring our partners are equipped to effectively promote and sell G Adventures' exciting range of tour products. Working closely with regional sales and marketing teams, our internal and external creative agencies, and key industry partners across Europe, you will be instrumental in elevating our trade marketing efforts to drive business growth and achieve our mission to change lives through travel.
 

The role reports to the Director of Marketing, and currently benefits from hybrid work in London, UK (EC1V), or for the right candidate, remote work in Germany.  Please note, this is not a digital marketing role - it is powered by humans, and run by relationships. 
 

What you’ll be doing

• Develop and implement the trade marketing strategy for the European market, aligned with overall business objectives.

• Build and maintain strong relationships with key travel partners across Europe, including travel agencies, tour operators, and consortia.

• Create and execute trade marketing campaigns and initiatives to drive sales and increase brand visibility within the European travel trade.

• Develop and manage trade-specific marketing materials, tools, and resources, such as brochures, content, merchandise, and incentive programs.

• Organise and participate in trade events, workshops, and roadshows to promote G Adventures and engage with travel partners.

• Monitor and analyse the effectiveness of trade marketing activities, track key metrics, and provide regular reports and recommendations for optimisation.

• Manage the trade marketing budget for Europe, ensuring efficient allocation of resources and maximising ROI.

• Collaborate with the sales team to identify opportunities for growth and support the achievement of sales targets in the European market.

• Conduct market research and competitor analysis to identify trends and opportunities in the European travel trade.

• Ensure all trade marketing activities are consistent with brand guidelines and messaging.

This role forms part of a tight and agile team, and it’s important to understand that while our mission remains our key focus, the responsibilities within this role may evolve over time, including changes and additions, and you will be expected to adapt at pace with those changes. 

What you’ll need

• Fluent English speaker

• Strong alignment with G Adventures' Core Values and a passion for our mission to change lives through travel

• 3+ years of experience in a trade marketing or B2B marketing role, with a proven track record of success in developing and executing effective trade marketing strategies.

• Excellent project management skills and experience in managing multiple campaigns and initiatives simultaneously.

• Strong interpersonal and communication skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders.

• Strong analytical skills and experience in measuring the effectiveness of marketing activities, setting KPIs, and providing data-driven insights and recommendations.

• Lives within a commutable distance to our offices in east London (EC1V)

• Willingness to travel within Europe as required.

• The right attitude - agile, honest, positive and compassionate, with the ease to collaborate in person or virtually, either in written or spoken formats 

• Complete understanding of basic marketing principles, and modern marketing techniques

• Curiosity to keep up to date and share relevant industry and touring sector news

• Able to maximise project management software to work efficiently with a variety of stakeholders around the globe

• Knowledge of the travel industry and G Adventures' products and destinations is highly desirable.

• Able to see the big picture, and plan, produce, and execute solutions via go-to-market plans that deliver growth

• Fantastic, consistent, and effective communicator - someone who people genuinely love working with 

• Advanced skills in Google Workspace, especially Google Sheets, and Google Slides

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Nice to have

• Fluent German language skills would be a major advantage, alongside understanding cultural nuances in different European markets 

• A ‘yes’ person, able to consistently lead with service and maintain a positive attitude during even the most challenging times

• Hands on experience with business intelligence tools

• Be process-driven, with recent experience using collaborative project management tools

What Do We Offer You?

• Competitive Total Rewards Package, including exclusive travel perks!

• Additional days off, including on your birthday!

• Vacation time for you to recharge

• Enhanced Parental Leave

• Meaningful Employee Recognition Program

• Learning and Growth Opportunities

• Employee Resource Groups

*Applicable based on location*

Please note that Artificial Intelligence (AI) is used in the selection or interview process.

G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.