Marketing Executive - ED Innovation

Posted 20 Days Ago
Be an Early Applicant
Hua Mak, Bang Kapi, Bangkok, THA
In-Office
Entry level
Food • Retail • Pharmaceutical • Manufacturing
The Role
Lead brand and innovation projects to drive growth: develop consumer and category insights, manage product innovation aligned to brand strategy, identify communication channels, coordinate with Brand Building, and help monitor budgets and marketing KPIs.
Summary Generated by Built In

It's fun to work in a company where people truly BELIEVE in what they are doing!

We're committed to bringing passion and customer focus to the business.

Job Summary

Support brand growth by leading project & brand activities including budget to achieve brand KPI

Job Description:

1.) Establish a holistic understanding of consumers and category related trends, together with consumer market insight and R&D, in developing the right insight for innovation and identify growth opportunities for the brand. 2.) Manage innovation projects to ensure delivery of outstanding, insightful and differentiated innovation products. Ensure they are aligned to company category strategy, brand DNA and brand vision plan. 3.) Identify communications channels that adhere to consumer media behavior and help to deliver on objective for brand. 4.) Work closely with Brand Building team to ensure good team alignment and deployment of mixes in each campaigns/product 5.) Assist in monitoring budget spend and key marketing KPIs 6.)

Qualification:

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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The Company

What We Do

Osotspa Public Company Limited is a Thai consumer goods company established in 1891, originally starting as a pharmacy. It is now a leading producer and distributor of beverages, including energy drinks like M-150 and Shark Energy, as well as personal care and healthcare products. The company operates multiple production facilities in Thailand and Myanmar, focusing on enhancing quality of life for society.

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