Marketing Executive - based in Frankfurt

About Columbia Threadneedle Investments

Working at Columbia Threadneedle Investments you'll find growth and career opportunities across all of our businesses.

We're intentionally built to help you succeed. Our reach is expansive with a global team of 2,300 people working together. Our capability is diverse with more than 550 investment professionals sharing global perspectives across all major asset classes and markets. Our clients have access to a broad array of investment strategies, and we have the capability to create bespoke solutions matched to clients' specific requirements. Our unwavering focus on our clients and strong financial foundation connects each of our enterprise businesses — Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities.

Job Description

The Marketing Executive (DACH) is responsible for supporting the delivery of strategic, integrated, compelling and competitive marketing plans specifically for the DACH region, across both the Intermediary and Institutional channels, and helping to ensure clear alignment to the broader marketing strategy and corporate messaging, as well as contributing directly to the business objectives. The role is part of the EMEA B2B Channel & Product Marketing team and plays a key part in working closely with the wider Marketing team as required to help ensure marketing activities are delivered on time, on budget and in line with business objectives.

How you'll spend your time

•    Support the delivery of local marketing strategy for the DACH region.

•    Support the development and implementation of marketing plans and activities, and drive measurable results, that support the local business objectives. Helping to ensure appropriate buy-in, awareness and understanding within the wider marketing team, as well as across the business, to enable successful delivery externally as well as in line with Columbia Threadneedle risk appetite and policies.

•    Support the Senior Marketing Manager (Northern & Pan Euro.) in ensuring an integrated and consistent approach, where possible, across the region. 

•    Work with Marketing Campaigns and Product Marketing functions to ensure the timely delivery of campaign assets and product marketing materials for the region.

•    Proactively assess emerging and evolving marketing needs to ensure the brand is on or ahead of relevant marketing trends as well as overall positioning with key target audiences, and aligned to our broader data driven, digital-first marketing approach, focused on deepening engagement with our various B2B target audiences, as well as clearly supporting the commercial objectives of the business.

•    Build, manage, and maintain strong working relationships with key internal stakeholders across marketing, distribution, investments, communications, compliance, and legal, acting as a central point of coordination to effectively translate business needs into marketing activity.

•    Proactively manage senior stakeholder expectations, balancing commercial objectives with regulatory, risk, and brand considerations, and addressing issues and dependencies in a timely and constructive manner.

•    Support broader EMEA B2B Channel & Product Marketing team in successfully managing stakeholder relationships, including providing regular marketing updates, reports and providing marketing support as required. 

•    Proactively collaborate with wider marketing team, to help deliver on the broader marketing strategy, key initiatives, etc.  

•    Constructively challenge the norm to deliver significant step changes in client experience and commercial results. 

•    Serve as an advocate for EMEA B2B marketing activities within marketing, and across the broader business.  

•    Serve as an expert and advocate for appropriate use of our brand in accordance with broader corporate messaging, positioning and brand guidelines. 

To be successful in this role you will have
•    Prior marketing experience in financial services. 
•    Demonstrable experience and understanding of marketing tools and systems. 
•    Unapologetically client focussed yet commercially driven with keen interest in understanding of financial drivers / business requirements, and strong budget management skills.
•    Relevant experience as demonstrated through past results.
•    Good understanding of core project management skills.
•    “Student of the game”; stays up to date on Marketing and industry trends. 
•    Fluent (written and verbal) in German and English.
•    A good eye for detail.
•    Proactive and prepared to take ownership. 
•    Good written and verbal skills.

In Office Collaboration

We are a client-centric, relationship-based business. Working together, in-person, is foundational to how we achieve results. By fostering a culture of face-to-face collaboration, idea sharing, productivity and personal connection, we deliver for our stakeholders - clients, advisors, employees and shareholders. Our employees work in the office at least four (4) days per week, with flexibility to work from home one (1) day per week. Some roles may require additional in-office time or different in-office expectations, and specific requirements will be discussed during the hiring process.

Full timePermanentMarketing/Product Management

Columbia Threadneedle is a people business, and we recognise that our success is due to our talented people, who bring diversity of thought, complementary skills and capabilities. We are committed to fostering an inclusive and performance-based culture where everyone can belong, grow, contribute and realise their potential.

We appreciate that work-life balance is an important factor for many when considering their next move so please discuss any flexible working requirements directly with your recruiter.

Columbia Threadneedle Investments is an equal opportunity employer. We consider all qualified applicants without regard to racial or ethnic background, religion or belief, sex or gender, nationality, genetic information, age, sexual orientation, gender identity, disability, marital status, pregnancy or maternity or any other basis prohibited by law.

We are committed to fostering an inclusive and accessible recruitment process for individuals with disabilities. If you require a reasonable accommodation to aid your participation in the application or interview process, speak to your recruiter to discuss how we can support you.