Marketing Events Manager

Posted Yesterday
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8 Locations
In-Office
Expert/Leader
Professional Services • Real Estate • Consulting • Financial Services
The Role
Lead strategy and execution for firm events including webinars, conferences, sponsorships and client-facing programs. Manage end-to-end planning, budgets, vendors, logistics, speaker sourcing, post-event analysis, and cross-team collaboration to drive ROI and business development.
Summary Generated by Built In

Cohen & Co is seeking an experienced Events Planning Professional to join our Growth team. Reporting to the Chief Marketing Officer, this professional will lead the firm’s event management strategy and execution approach in support of various relationship-building and business development objectives. The firm’s events span national and local interests, a wide variety of sizes and duration, and encompass Webinars, firm hosted in-person conferences, seminars and roundtables, and third-party sponsorships. If you are a self-starter and an organized individual with the ability to operate effectively in a team-oriented, fast-paced, and collaborative environment – we’d love to meet you! 

Roles & Responsibilities:

  • Develop, promote, produce and analyze the effectiveness of market-facing events, including: branded and co-branded programs; webinars, CPE and other thought leadership programs; sponsorships; client entertainment, networking and appreciation events; and other events tied to the firm’s strategic initiatives.
  • Provide advanced meeting and event planning expertise from event concept to goal setting, working with internal Steering Committees and firm leadership. Organize activities related to agenda setting, sourcing and securing internal and external speakers, budget management, venue sourcing and contract negotiation, logistics management and seeing every event through to flawless execution.
  • Serve as event planning lead for the firm’s signature annual Investment Industry CPE event, a multi-day event for 400+ clients, prospects, and internal attendees.  Foster collaborative relationships with various individuals and teams at various levels across the firm and with external stakeholders. 
  • Analyze event operations and suggest areas for improvement, including providing expertise on the utilization of technology tools and advanced automation and efficiency capabilities.
  • Provide post event analysis, budget recaps, internal and attendee feedback, and incorporate learning into future event plans.
  • Collaborate with Industry Marketing Leads and other Marketing Team members on event related content, social media, email marketing, list management and ROI/lead tracking. 

Education & Requirements:

  • 10 years of progressive experience in events and meeting planning. Experience in a Professional Services firm is a plus.
  • Bachelor’s degree from an accredited college or university. CMP Certification is preferred.
  • Experience managing complex projects, developing project budgets, negotiating contracts, prioritizing multiple projects and working with other team members to meet deadlines in a high volume, fast-paced environment.
  • Proficiency with technology platforms including webinar, CRM, marketing automation and event marketing tools. Specific experience with Salesforce, Pardot and Cvent is a plus.
  • Proficiency with MS Office (Word, PowerPoint, Outlook and Excel).
  • A strong, proactive client service mindset and work ethic.
  • Attention to detail.
  • Ability to travel up to 30% to support events across the US. Occasional work on evenings and weekends to support events as needed.
     

Who We Are

#LifeatCohen


Sure, we like numbers. (But we’ll never treat you like one.)


At Cohen & Co our foundational principles offer insight into how we achieve an inclusive, growth-oriented culture that fuels the success of our firm, our clients and our people. In particular, we honor our foundational principle of “great people first” by:

  • Championing the importance of diversity, equity and inclusion by embracing the unique stories, backgrounds, perspectives and ideas that come from our people; and
  • Offering a comprehensive and competitive Total Rewards package, which allows each employee to use the benefits that best suits their needs. Our offerings go beyond standard options, including time off outside of your standard PTO to give back to the community, annual discretionary merit increases and bonuses, talent development resources to tap into growth opportunities, and so much more! 

Learn More About Us!
  • Discover our Passion, Purpose & Expertise
  • Learn more about our Firm's culture

Estimated Base Range: $

*Base compensation offered to candidates are determined based on factors such as candidate's relevant skillset, experience, licensure, and certifications, as well as job responsibilities, geography, market considerations, and organizational needs. At Cohen & Co, we don't stop at setting ourselves apart by offering competitive base compensation. As part of our 'great people first' foundational principle, our firm offers a comprehensive and competitive Total Rewards package that allows each employee to design a package that best suits their needs and goes beyond standard options, including time off outside of your standard PTO to recharge and give back to the community, annual discretionary merit increases and bonuses, talent development resources to tap into growth opportunities.

We are an equal opportunity employer and value diversity of thought and background to build an inclusive and energized culture and better meet the needs of our clients.

Agency recruiters may not submit unsolicited candidate information or resumes to any Cohen & Co employee without a recruiting services contract first being entered into with the Cohen & Co Talent Acquisition Team; see policy here.

Skills Required

  • 10 years of progressive experience in events and meeting planning
  • Bachelor's degree from an accredited college or university
  • CMP Certification
  • Experience managing complex projects, developing project budgets, and negotiating contracts
  • Proficiency with webinar platforms, CRM, marketing automation and event marketing tools
  • Specific experience with Salesforce, Pardot and Cvent
  • Proficiency with Microsoft Office (Word, PowerPoint, Outlook, Excel)
  • Strong, proactive client service mindset and work ethic
  • Attention to detail
  • Ability to travel up to 30% and work occasional evenings and weekends
  • Experience in a Professional Services firm
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The Company
900 Employees
Year Founded: 1977

What We Do

Founded in 1977, Cohen & Co is a top tax and accounting firm recognized by USA TODAY. The company provides top-tier tax, assurance, and advisory services to a diverse range of clients, including privately held companies, public and private funds, fund service providers within the asset management industry, and Fortune 1000 multinational enterprises across the United States and internationally.

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