Marketing Events Coordinator

Posted Yesterday
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New York City, NY, USA
In-Office
70K-80K Annually
Mid level
Legal Tech
The Role
Coordinate and execute in-person and virtual client events and sponsorships, handling venue sourcing, vendor coordination, budgeting, registrations, CLE coordination, attendee experience, program materials, post-event follow-up, and client entertainment ticket inventory and reporting. Collaborate with cross-functional teams and use firm tools to track results.
Summary Generated by Built In

THE FIRM

As a leading international law firm, we are dedicated to excellence through impactful communication, collaboration, and community involvement. Our company culture has earned us one of the "100 Best Companies to Work For" for 27 consecutive years. This honor, along with many others, highlights our commitment to innovation and professional development. At Alston & Bird LLP, our foundation is made of trust, reliability, and compassion.

JOB DESCRIPTION

Title: Marketing Events Coordinator

Location: New York City

Work Arrangement: Hybrid

Classification: Non-exempt

GENERAL SUMMARY

Alston & Bird is seeking a dynamic and detail-oriented Marketing Events Coordinator to join our Marketing & Business Development team. This role is instrumental in delivering high-quality client events and experiences—both in-person and virtual—that strengthen relationships and support the firm’s strategic initiatives.

The ideal candidate thrives in a fast-paced professional services environment, brings strong event execution experience, and is passionate about delivering exceptional client service. This position offers the opportunity to work across offices, collaborate with cross-functional teams, and support a wide range of client-facing programs and sponsorships.

ESSENTIAL DUTIES

Event Planning & Execution

  • Coordinate and execute client programs, including seminars, webinars, receptions, dinners, and special events

  • Manage event logistics from start to finish, including venue sourcing and negotiation, vendor coordination, technology platform selection,

  • budgeting, and on-site execution

  • Support the development of program materials, multimedia elements, and communications

  • Oversee registration, attendee experience, CLE coordination (as applicable), and post-event follow-up

Client Entertainment Season Ticket Program

  • Maintain the client entertainment ticket program for the NYC office, which involves a highly organized system of inventory management, establishing relationships with vendors, on-going internal communications to attorneys, evaluating and determining best-use allocation of tickets, electronic transfer of tickets, detailed recording, tracking and reporting of usage, and research on new opportunities

 

Programs & Operations

  • Coordinate the firm’s client gift and holiday programs, including sourcing and logistics

  • Maintain accurate records and reporting across marketing systems and tools

Sponsorships & Client Engagement

  • Manage firm sponsorships, including negotiating benefits, coordinating deliverables, and ensuring alignment with firm objectives

  • Support client engagement initiatives, including event-related communications and follow-up

Collaboration & Stakeholder Engagement

  • Serve as a key point of contact with vendors, venues, and industry partners

  • Collaborate with marketing, practice groups, and cross-functional teams across offices

  • Partner with internal departments including Conference Services, CLE, IT, and Communications

Technology & Systems

  • Utilize firm tools and platforms such as Microsoft Office, Teams, Zoom, CRM systems, and marketing automation tools to manage programs and track results

SKILLS NEEDED TO BE SUCCESSFUL

  • Positive, high-energy approach with a commitment to exceptional service

  • Strong attention to detail and ability to execute seamlessly under pressure

  • Creativity and innovation in designing engaging client experiences

  • Ability to work collaboratively with professionals at all levels of the organization

  • Flexibility and adaptability in a dynamic, fast-paced environment

EDUCATION & EXPERIENCE

  • Bachelor’s degree in Marketing, Communications, Hospitality, or a related field

  • 3+ years of experience in event planning within a law firm or professional services environment

  • Strong project management and organizational skills with the ability to manage multiple priorities

  • Excellent communication and interpersonal skills, with a client-focused mindset

  • Proficiency in Microsoft Office (Word, Excel, PowerPoint) and virtual event platforms (Teams, Zoom)

  • Willingness to travel (primarily domestic, occasional international) and support occasional evening/weekend events

  • Knowledge of the New York restaurant and hospitality scene, including experience sourcing venues for client-facing events

The salary range for this position in New York City is $70,000 - $80,000 and represents the Firm's good faith minimum and maximum range for this role at this time of posting. The actual compensation offered to a candidate will be dependent on a variety of factors including, but not limited to, the candidate's experience, qualifications, and locations.

EQUAL OPPORTUNITY EMPLOYER

Alston & Bird LLP is an Equal Opportunity Employer does not discriminate on the bases of any status protected under federal, state, or local law. Applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition (associated with cancer, a history of cancer, or genetic characteristics), HIV/AIDS status, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military and veteran status, or other protected category under the law on the basis of race, color, religion, sex, age, sexual orientation, gender identity and/or expression, national origin, veteran status or disability in relation to our recruiting, hiring, and promoting practices.

The statements contained in this position description are not necessarily all-inclusive, additional duties and responsibilities may be assigned, and requirements may vary from time to time.

Professional business references and a background screening will be required for all final applicants selected for a position.

If you need assistance or an accommodation due to a disability you may contact [email protected].

Alston & Bird is not currently accepting resumes from agencies for this position. If you are a recruiter, search firm, or employment agency, you will not be compensated in any way for your referral of a candidate even if Alston & Bird hires the candidate. 

Skills Required

  • Bachelor's degree in Marketing, Communications, Hospitality, or related field
  • 3+ years of event planning experience within a law firm or professional services environment
  • Strong project management and organizational skills; ability to manage multiple priorities
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint) and virtual event platforms (Teams, Zoom)
  • Experience with CRM systems and marketing automation tools
  • Willingness to travel (primarily domestic, occasional international) and support occasional evening/weekend events
  • Knowledge of the New York restaurant and hospitality scene, including venue sourcing experience
  • Excellent communication and interpersonal skills and client-focused mindset
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The Company
HQ: Atlanta, GA
2,261 Employees
Year Founded: 1893

What We Do

At Alston & Bird, a leading international firm, our people trust the people they work for, take pride in what they do, enjoy the people they work with and serve the communities in which they live. Our workplace culture has been praised as one of the most open and receptive in the United States, not only among law firms, but also among all businesses. Alston & Bird has been ranked on FORTUNE magazine’s "100 Best Companies to work for"​ list for 24 consecutive years. We have offices in Atlanta, Beijing, Brussels, Charlotte, Dallas, Fort Worth, London, Los Angeles, New York, Raleigh, San Francisco, Silicon Valley and Washington, D.C.

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