Marketing & Enrollment Specialist

Posted 22 Days Ago
Be an Early Applicant
Seattle, WA, USA
In-Office
22-22 Hourly
Entry level
Edtech
The Role
Execute local community marketing and outreach to generate and convert leads into enrolled students. Represent the campus at events, manage CRM and email outreach, follow up with parents, schedule assessments and trials, recommend courses, and coordinate enrollment with academic staff to meet conversion targets.
Summary Generated by Built In

Job Opportunity: Marketing & Enrollment Specialist

Location: In Person

Job type: Full Time (30 - 40 hours per week)

Intended Start Date: ASAP

Pay Range: $22/hr + conversion bonus

About Us

Think Academy is a leading K-12 education company dedicated to helping students build strong academic foundations and develop lifelong learning abilities. We are looking for energetic, outgoing, and execution-oriented team members to join our Bellevue campus and help us connect with more local families.

Job Responsibilities

As a Marketing & Enrollment Specialist, you will play an important role in expanding our local community presence and converting prospective families into enrolled students. Your responsibilities include:

  • Community Marketing
    • Participate in local community events, school events, and marketing campaigns.
    • Represent Think Academy professionally at booths and outreach activities.
    • Introduce our programs to both Chinese-speaking and non-Chinese-speaking families.
    • Distribute promotional materials and answer basic questions from parents.
  • Market Exploration
    • Explore new marketing opportunities, partnerships, and community resources.
    • Collect market feedback and competitor information.
    • Support campus marketing initiatives and promotional projects.
  • Lead Generation & Conversion
    • Proactively engage with prospective families and collect qualified leads.
    • Follow up with potential customers through phone calls, text messages, and emails.
    • Schedule placement tests, consultations, and trial classes.
    • Maintain accurate lead records and improve conversion rates.
  • Email & CRM Operations
    • Conduct email outreach campaigns.
    • Manage customer information in CRM systems.
    • Track enrollment progress and maintain communication with prospective families.
  • Parent Follow-up
    • Follow up after diagnostic assessments or trial classes.
    • Recommend appropriate courses based on student needs.
    • Coordinate with academic advisors and teachers to complete the enrollment process.

Qualifications

  • Bachelor's degree preferred.
  • Excellent communication and interpersonal skills.
  • Outgoing, confident, and comfortable speaking with parents.
  • Strong execution and follow-up ability.
  • Able to work independently while collaborating with a team.
  • Detail-oriented and organized.
  • Willing to work outdoors and participate in weekend community events.

Preferred Qualifications

  • Experience in education, sales, customer service, marketing, or community outreach.
  • Experience attending events, exhibitions, or promotional activities.
  • Familiarity with CRM systems or email marketing tools is a plus.
  • Bilingual in Mandarin is strongly preferred.

What You'll Gain

  • Competitive compensation
  • Performance-based bonuses
  • Professional sales and marketing training
  • Career growth opportunities
  • Friendly and supportive team environment
  • Opportunity to make a meaningful impact on students and families

Think Academy's Commitment to DEI

Think Academy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Diversity, Equity, and Inclusion (DEI) are fundamental values at Think Academy. We believe that a diverse workforce brings different perspectives and ideas, fostering creativity and innovation. Our commitment to DEI extends to all aspects of employment, including hiring, advancement, and development opportunities

At Think Academy, we strive to create a workplace where everyone feels valued and included. We are dedicated to providing equal opportunities for employment and advancement, regardless of race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability, or any other protected status.

If you require accommodations to participate in the job application process, please let us know once you have received an update about your application moving forward with the company. We are committed to providing reasonable accommodations to individuals with disabilities throughout the recruitment process.


Skills Required

  • Bachelor's degree
  • Excellent communication and interpersonal skills
  • Outgoing, confident, comfortable speaking with parents
  • Strong execution and follow-up ability
  • Able to work independently while collaborating with a team
  • Detail-oriented and organized
  • Willing to work outdoors and participate in weekend community events
  • Experience in education, sales, customer service, marketing, or community outreach
  • Experience attending events, exhibitions, or promotional activities
  • Familiarity with CRM systems or email marketing tools
  • Bilingual in Mandarin
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The Company
HQ: Singapore
29 Employees
Year Founded: 2019

What We Do

AL Education Group (NYSE: TAL) is an education technology (Ed-Tech) company that operates based on smart education that provides an open platform for quality education and extra-curricular learning. It serves public education, powers private education and explores new education models for the future on a global scale. Our mission is Advancing Education Through Science and Technology. Currently there are more than 4 million students per week on TAL’s online and offline education platforms. Think Academy (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group, is recently established to provide K-9 extra-curricular learning services through technology in the US. Offering accelerated learning in math, Think Academy fosters the children’s ability to think critically, strengthens their logic skills, and helps them fulfill their goals through innovative teaching techniques. Currently Think Academy is located in San Jose, California, offering various K-9 Math and Chinese live online courses across the nation.

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