Marketing Engineer

Posted 6 Days Ago
Hiring Remotely in Irvine, CA, USA
In-Office or Remote
Mid level
Computer Vision
The Role
Own and operate the company web surface: develop and optimize marketing sites, documentation, partner minisites, and online store; ensure site health, performance, SEO, and analytics; implement HubSpot integrations and dynamic, personalized content; translate Figma designs to pixel-perfect responsive pages; lead Webflow migrations and AI-assisted development workflows.
Summary Generated by Built In
About Us

ZeroTier leads the world in next-generation connectivity and cybersecurity. Our platforms, ZeroTier One and ZeroTier Quantum, provide highly secure, peer-to-peer virtual networks, relied upon by millions of users and businesses - from individual users and startups to mid-scale enterprises and Fortune 500 companies. We’re backed by awesome investors including Battery Ventures, Bonfire Ventures, and Anorak Ventures.

The Role

We're looking for a Marketing Engineer who can own the full lifecycle of our web surface. You will act as both the architect and the operator: maintaining the stability and performance of our existing web infrastructure while engineering the dynamic systems, integrations, and high-performance landing pages that drive growth. We need a developer who is equally comfortable debugging a WordPress plugin or setting up a HubSpot integration or translating a complex Figma prototype into high-fidelity, production-ready code and pages leveraging Claude.

This is a hands-on development role. You will own execution of responsive, performant web pages, the tactical aspects of SEO, AEO, and GEO, and refine user experience within our current and future technology stacks. Additionally, experience architecting and managing an online store and expertise in Webflow (or Framer) is an essential requirement. Comfort or experience working with marketing tooling with lightweight or visual programming are also desired. We’re looking for candidates who are also AI-fluent and ready to lead those transitions, not new tooling on the job.

While any design direction will be provided, we’re looking for a developer who respects design intent, catches inconsistencies, and makes sound judgment calls when a spec doesn't cover every case. You don't need to create the design, but you should care about getting it right and maintaining a high standard of execution.

You'll work closely with the Director of Visual Design and the Marketing team to ensure that what we ship matches what was designed, stays true to ZeroTier's visual identity, branding, and performs well for users. Cross-functionally you will also work with Sales, Product, and Engineering teams. This is an IC role, with potential for small team management.

What You'll Do

  • Develop, manage, and optimize our core web properties, including the marketing main site, documentation and technical site, partner mini-sites and ingestion sites

  • Proactively monitor health, security, and ongoing performance for our web properties

  • Engineer the framework for an online store, ensuring scalability, security, and user-friendly functionality

  • Architect and deploy dynamic content experiences that personalize user journeys based on CRM data

  • Support HubSpot automation and integration setup and maintenance

  • Bridge the gap between design and development by translating high-fidelity Figma mockups into pixel-perfect, accessible, and responsive components and pages, using AI or directly working where appropriate

  • Oversee the migration of our technology stack (e.g., WordPress to Webflow), ensuring platform stability and continuity during transitions

  • Support cross-team AI implementations, including agentic workflows, co-working tools, and common data pools

What We're Looking For

  • Experience building and shipping websites, with a portfolio or body of work demonstrating faithful execution of designs

  • Front-end engineering skills: front-end frameworks (React, Vue), build tooling, APIs, or working alongside a product engineering team

  • Fluency in the current stack (WordPress/Elementor) with a focus on stability and performance

  • Proficient in modern engineering practices (APIs, dynamic content, build tools) required to “build the engine”

  • Required fluency in modern web platforms (e.g., Webflow)

  • Experience managing the operational side of the web (SEO/AEO/GEO, analytics, tracking, site health)

  • Real world experience with AI-assisted development and production workflows

  • Ability to read and execute from Figma designs and prototypes with high fidelity

  • A design lens: strong grasp of layout, typography, visual hierarchy, responsive design, and an instinct for when something looks "off"

  • Strong communication skills, especially in async/remote environments

Nice to Have

  • Experience in SaaS, technology, or developer-focused B2B organizations, specifically within enterprise networking and cybersecurity

  • Experience contributing to and translating design systems, component libraries, or reusable templates to code

  • Experience with motion, interaction, or lightweight animation on the web

  • Computer science or equivalent degree/experience

Benefits

  •  Hybrid office / remote work environment

  •  Competitive salary and available equity compensation

  •  Generous employer-paid health insurance, including preventative dental care for adults

  •  401K Plan with employer matching

  •  Flexible PTO policy

  •  Flexible work hours (subject to management approval)

  •  Career enhancement funds

  •  Employee Referral Bonus

Skills Required

  • Proven experience building and shipping websites with a portfolio demonstrating faithful execution of designs
  • Fluency with WordPress and Elementor focusing on stability and performance
  • Required fluency and hands-on experience with Webflow (or Framer)
  • Front-end engineering skills with frameworks such as React or Vue and related build tooling
  • Experience architecting and managing an online store (e-commerce architecture, scalability, and security)
  • Experience with HubSpot automation and integration setup and maintenance
  • Proficiency with APIs, dynamic content, analytics, tracking, and site health monitoring
  • Experience with SEO/AEO/GEO and tactical SEO operational work
  • Real-world experience with AI-assisted development and production workflows (comfortable leading AI transitions)
  • Ability to translate high-fidelity Figma designs into accessible, responsive, pixel-perfect implementations
  • Strong design sensibility (layout, typography, visual hierarchy) and strong async/remote communication skills
  • Comfort with lightweight or visual programming marketing tooling
  • Experience in SaaS, developer-focused B2B, or cybersecurity companies
  • Experience contributing to design systems, component libraries, or reusable templates
  • Experience with motion, interaction, or lightweight web animation
  • Computer science degree or equivalent experience
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The Company
HQ: Irvine, CA
14 Employees
Year Founded: 2015

What We Do

ZeroTier delivers secure software defined networking that works seamlessly and identically across both local and wide area networks. We are radically simplifying networking by treating the entire planet as a single data center.

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