Marketing Engagement Lead

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• Own the local customer engagement strategy for assigned brand(s), translating Takeda's central brand strategy and modular content into a locally executable plan.
• Design the customer journey and orchestrate omnichannel engagement across field and non-personal channels, managing local investment on an ROI basis.
• Feed performance, market and customer insights back to Marketing & Customer Excellence (MCE) to shape future brand strategy and content.
• Deliver local brand performance — market competitiveness

• Local situational analysis and customer insight — understand local customer needs, barriers, journey and competitive context to ground the engagement strategy (engagement-focused, not brand re-strategizing).
• Own the Local Engagement Plan — the core deliverable: an all-channel, all-tactic plan covering audiences / segments, objectives, channel mix and sequencing, module selection rationale, budget allocation, enablement needs, measurement plan and learning agenda. Develop it with cross-functional input and buy-in.
• Design the local customer journey and experience — own the local HCP / customer journey across touchpoints within the overall journey framework set centrally by Marketing Execution, and optimize engagement quality, not just channel activity.
• Set engagement objectives across channels — define goals, target audiences, key messages and content needs across face-to-face 1:1 (field / KAM), face-to-face many-to-many (meetings, congresses, events, advisory boards) and digital / non-personal channels.
• Brief and train field teams on brand messaging — equip field / KAM teams with the brand messaging and narrative and train them on message delivery; the Sales Lead owns the rest of field-team management, coaching and delivery.
• Sustain key-customer engagement and market proximity — act as a visible local point of contact for priority customers, maintain direct personal contact, and keep a first-hand read on the local market, competitor activity and unmet needs to inform engagement and MCE-developed strategy.
• Orchestrate cross-functional engagement — convene and direct commercial, medical and access partners around the engagement plan; lead or co-lead (with Medical) the local cross-functional engagement team to drive buy-in, shared processes and commitment, coordinating cadence and sequencing while respecting compliance processes and SOPs.
• Reuse-first modular content — brief for modular components rather than full campaigns, trust central content as the foundation, localize only where required within approved claims and business rules, and run efficient local MLR; provide clear requirements to the MCE Campaign Design Lead (Marketing Execution).
• Data, analytics and AI-enabled orchestration — interpret omnichannel performance data; work with next-best-action / decision engines and CRM; use AI to support content adaptation and personalization.
• Manage and optimize local engagement investment — own the local activity budget (meetings, congresses, events) and allocate it on an ROI basis across channels toward the highest-impact engagement.
• Hand off to MCE Campaign Activation Lead (Marketing Execution) provide a deployment-ready package (success metrics, timelines, owners, approvals) and align readiness gates and monitoring.
• Close the loop — convert performance data into next-wave optimization and feed structured insight, content / module gaps and recommendations back to MCE.
• Work within Marketing Excellence and Commercial Capabilities — apply the engagement methods, frameworks, playbooks and process standards they set.

• Relevant degree (e.g., life sciences, marketing or business); advanced qualification an advantage.
• Extensive pharmaceutical/healthcare marketing, customer engagement or omnichannel activation.
• Experience localizing central strategy and content and orchestrating cross-functional, omnichannel engagement.
• Data, analytics and AI fluency; modular-content and MLR literacy with a reuse-first mindset.
• Experience managing activity budgets within compliance/MLR processes; agile, test-and-learn ways of working.
• Role-models Takeda's six culture pillars: Patient-Centric, People-Minded, Respectful & Collaborative, Decision Effectiveness, Performance Culture and Enterprise Orientation.

• Competitive salary + annual performance bonus
• Monthly restaurant and meal vouchers
• Flexible work arrangements
• Comprehensive Healthcare: Medical, Dental, and Vision
• Among other benefits

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, or any other characteristic protected by law.

Work Location: Mexico City – Santa Fe.