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Job DescriptionPurpose of the role: Own the local customer engagement strategy for assigned brand(s). Translate Takeda’s central brand strategy and modular content into a locally executable plan. Design the customer journey, orchestrate omnichannel engagement, and manage local investment. Deliver better patient outcomes and business results — shifting from bespoke local assets to insight-led engagement. Ultimately, the role is responsible for local brand performance — market competitiveness and financial results — anchored in Takeda's values of Patient, Trust, Reputation and Business.
Responsibilities:
1. Lead end-to-end consumer campaigns
Lead end-to-end consumer awareness and vaccination campaigns across digital, social media, point-of-care, events, and partnerships.
Translate consumer insights into innovative campaigns that drive awareness and preventive health behaviors.
Build and manage partnerships with healthcare institutions, agencies, digital partners, insurers, and external stakeholders.
Develop media strategies and optimize campaign performance through data-driven decision-making.
Track campaign KPIs, generate actionable insights, and continuously improve future activation programs
2. Develop strategic campaign plans
Analyze consumer insights, epidemiology trends, and market landscape.
Define target audiences, key messages, and campaign approach to motivate preventive action.
Translate strategy into practical, executable plans aligned with internal stakeholders and approvers.
3. Partnership & stakeholder management
Build and maintain strong relationships with hospitals, external agencies, digital partners, insurance partners, and internal cross-functional teams.
Provide key initiatives and recommendations across all channels to ensure a holistic execution of omnichannel engagement.
Ensure alignment with approvers, internal guidelines, and rules & regulations for smooth and compliant campaign delivery.
4. Media planning & optimization
Work with global, finance and media agencies to plan and execute media strategy.
Optimize reach, frequency, and engagement across channels to maximize campaign effectiveness.
Ensure media investments comply with company and regulatory rules.
5. Performance tracking & reporting
Monitor campaign KPIs, generate post-campaign analysis, and provide actionable insights.
Recommend optimizations for future campaigns based on results and learnings.
Manage agency bidding processes in collaboration with Procurement and Legal to finalize agreements.
Ensure all reporting and documentation comply with internal standards and guidelines.
5 years of experience in pharmaceutical, nutrition, FMCG companies / healthcare marketing, consumer engagement or omnichannel activation.
Experience localizing central strategy and content and orchestrating cross-functional, omnichannel engagement.
Experience managing activity budgets and working within compliance / MLR processes.
Proven track record in designing and executing omnichannel campaigns across digital, social, and offline channels
Proven experience in managing creative consumer projects within a marketing agency or similar environment
Experience in data-driven marketing, including segmentation, targeting, and personalization strategies
Strong cross-functional collaboration skills, working with sales, brand, and external agencies
Strong communication and interpersonal skills to effectively collaborate with cross-functional teams and agencies
Creative mindset with the ability to think outside the box and generate innovative ideas
Deep therapy area, product and local customer knowledge.
Omnichannel orchestration and customer-journey / experience design.
Data, analytics and AI fluency — interpreting omnichannel performance and working with NBA / decision engines and CRM.
Modular-content and MLR literacy; reuse-first mindset.
Budget and ROI management for local engagement activities.
Agile, test-and-learn ways of working.
Relevant degree (e.g., life sciences, marketing or business); advanced qualification an advantage. Specific requirements to be confirmed locally.
Skills Required
- At least 5 years of experience in pharmaceutical, nutrition, FMCG, healthcare marketing, consumer engagement, or omnichannel activation
- Experience localizing central strategy and content and orchestrating cross-functional omnichannel engagement
- Experience managing activity budgets and working within compliance or MLR processes
- Proven experience designing and executing omnichannel campaigns across digital, social, and offline channels
- Experience managing creative consumer projects within a marketing agency or similar environment
- Experience in data-driven marketing, including segmentation, targeting, and personalization strategies
- Strong cross-functional collaboration skills with sales, brand, and external agencies
- Strong communication and interpersonal skills
- Creative mindset and ability to generate innovative ideas
- Relevant degree in life sciences, marketing, business, or a related field
- Advanced qualification
Takeda Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Takeda and has not been reviewed or approved by Takeda.
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Retirement Support — Employer-funded retirement is described as notably strong, combining a dollar-for-dollar 401(k) match with an additional company contribution that scales with age and service. Access to an employee stock purchase plan further supports long-term wealth building.
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Parental & Family Support — Paid bonding leave for all parents, substantial adoption/surrogacy reimbursement, and robust caregiver resources (backup care and Maven family-forming support) are emphasized as core strengths. These offerings create a comprehensive safety net for a range of family situations.
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Healthcare Strength — Multiple medical plan options (nationwide PPO/HSA and regional HMOs), employer HSA funding, and integrated mental-health and well-being programs signal depth in coverage. Preventive care is covered in-network, and plan choices by state expand access.
Takeda Insights
What We Do
For over 240 years, Takeda’s propensity to evolve has driven the next generation of innovation, and as a future-focused organization, we’re continuing to drive forward with endurance in our steadfast pursuit to achieve the best outcomes for our patients in a rapidly changing world. We have been preparing for this period of value creation by investing in data, digital and technology, and we’re proud of our employees and their commitment to turning groundbreaking ideas into life-changing impacts. Since our founding in Japan, integrity and putting patients first have been at the heart of our identity, and we will emerge ready for our future as one of the most trusted and science-driven digital biopharmaceutical companies. Join a team where your innovation impacts lives. Together, we’ll realize improved outcomes by improving data quality, enhancing launch execution and improving the patient journey. You’ll play a critical role in accelerating data collection and increasing accuracy across all parts of the business. Patients across the globe will benefit from access to treatments afforded by greater opportunities and efficiency in our research and development.
Why Work With Us
We connect to our history and Japanese heritage through everything we do to bring our purpose, values, vision, and imperatives to life. We are committed to bringing better health and a brighter future to patients. Being a part of Takeda means having the opportunity to be a part of something bigger than yourself.
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