The Role
ABOUT MAPLE
Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers.
We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I"). With a growing network of 2,000+ healthcare providers and nearly 4 million Canadians with access to our services, Maple is one of Canada’s fastest-growing virtual care companies.
We have established an entrepreneurial culture centered around our purpose to support people’s health and well-being and to strengthen the healthcare system. We attribute our success to our team, who has helped us achieve numerous noteworthy awards including: LinkedIn's Top 10 Startups, Deloitte Canada’s Technology Fast 50, Globe & Mail's Top Growing Companies in Canada, North America’s Inspiring Workplaces, and Glory Professional’s The Power 50: Canada’s Most Impactful Companies.
THE POSITION
As our Marketing Enablement Specialist, you’ll be the connector across our marketing team — supporting the planning, coordination, and execution of integrated campaigns and marketing initiatives. You’ll own the systems and workflows that keep our team organized, on track, and operating efficiently while helping ensure every marketing deliverable launches smoothly and on time.
YOUR IMPACT
- Optimize campaign workflows and execution: develop and support workflows, processes, and frameworks to ensure seamless campaign execution across all channels. Identify inefficiencies in marketing operations and implement process improvements to enhance speed, collaboration, and effectiveness. Develop and maintain a consolidated view of marketing team capacity and output.
- Enable seamless cross-functional execution: act as a central point of contact for enablement, gathering project requirements, identifying resources required, and working with cross-functional partners to drive business results. Coordinate campaign execution, ensuring timelines, objectives, and deliverables are met with efficiency.
- Expand marketing’s external influence: deepen integration with external partners by developing co-marketing and enablement materials. Work with cross-functional partners to identify and capture opportunities to deepen Maple’s relationship with key partners.
- Empower teams with the right tools & resources: equip stakeholders with the tools and workflows needed to deliver campaigns efficiently and effectively. Act as a marketing operations champion, ensuring teams have the right enablement frameworks to drive performance.
12-18 MONTH DELIVERABLES
In your first 90 days, you will conduct a full audit of existing marketing processes, workflows, and tools, identifying gaps and friction points that slow down campaign execution. You’ll establish strong working relationships with key stakeholders across marketing, creative, and cross-functional teams, ensuring there is clear alignment on roles, responsibilities, and expectations. During this time, you’ll also create a roadmap for process improvements and begin rolling out immediate changes to improve visibility, collaboration, and speed to market.
Over the next 12 to 18 months, you will support the implementation of scalable, standardized enablement processes that improve how marketing initiatives are planned, tracked, and executed. You’ll introduce new techniques to ensure marketing activities run smoothly from intake to execution. You will also play a key role in the day-to-day coordination of high-priority campaigns, ensuring all deliverables meet timelines and business objectives. Throughout, you will monitor and refine processes to drive continuous improvement, ensuring the marketing team operates with increasing efficiency and clarity, without reliance on the insights function.
CANDIDATE PROFILE
- Experience: 3+ years in marketing operations, marketing project management, or campaign enablement roles, preferably in a SaaS or tech environment.
- Process-driven: proven experience creating project plans, workflows, trackers, and templates that help teams stay organized and deliver on time.
- Collaboration skills: strong ability to coordinate and align cross-functional teams, ensuring clear communication and efficient execution.
- Project management: expertise in managing multiple campaigns and deadlines simultaneously in a fast-paced environment.
- Detail-oriented and organized: able to track the small details without losing sight of the bigger picture.
- Analytical approach: comfortable leveraging insights and data to refine campaigns and improve performance.
- Adaptability: quick to spot risks and blockers, with the confidence to escalate or propose solutions when needed.
- Passionate: we believe deeply in our company’s purpose and what we’re trying to accomplish as a team. We want all colleagues to feel passionate about improving access to high-quality healthcare through the power of technology, and to make a positive impact with the work we do, where we work, and in the community.
- Supportive: we’re a diverse community that recognizes and embraces the individual differences of our people. We have fun coming to work and bringing the best out of each other. We value and encourage different and diverse perspectives from all parts of the organization.
- United: we leave our egos at the door and act with humility. We work collaboratively to overcome obstacles that arise, and we’re united in our purpose and bringing our ambitious goals to life.
- Creative: we challenge the status quo of what we think is possible with how we approach our work and projects, celebrating bold thinking. We’re focused on our priorities yet remain agile in how we deliver on our goals.
- Competitive benefits package: health, dental, counselling, and life insurance coverage to care for you and your loved ones.
- Health spending account: extra funds for wellness essentials like eyeglasses, therapy, and more.
- Wellness budget: recharge with activities that fuel your well-being—fitness classes, mindfulness tools, and beyond.
- Maple access: virtual healthcare for you and your family, including general practitioners, pediatrics, and therapy consultations.
- Paid health Days: 10 extra days for when life happens—rest, appointments, or caregiving included.
- Destination5: work internationally in eligible countries for up to 5 days per year. Adventure, uninterrupted.
- Retirement savings plan: invest in your future with our group retirement savings plan.
- Branch out budget: $1,000 annually to pursue professional development and fuel your growth.
- Job type: Full-time
- Hiring manager: Director, Marketing Enablement
- Location: Hybrid, 225 Richmond St W #201, Toronto, ON M5V 1W2
- Start date: May 2025
Not checking every box? Please apply anyway. We understand that candidates have different experiences that may make them a fantastic fit for this position, and for Maple. We value equity, diversity, and inclusion, and we’re committed to providing fair and equal opportunities to all applicants. We also want to provide an accessible interview process, so if there’s any accommodations that would make your experience more comfortable, please let us know.
CULTURE AND ORGANIZATIONAL FIT
The Maple team is:
WORKING AT MAPLE
We want you to love working at Maple—feeling challenged, supported, and cared for. Just as we strive to grow and improve, we encourage you to embrace the same mindset as you work toward your personal best. Together, we can learn, develop, and power the future of healthcare. At Maple, your success is our success.
We care about your health and well-being. Here’s how we’ve got you covered:
OTHER
Please note that any offer of employment may be subject to verification of employment and education background checks, including a criminal record check.
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The Company
What We Do
About Maple Maple is a virtual care platform that allows Canadians to see a doctor online within minutes — 24 hours a day, seven days a week. Patients can securely text, audio, or video chat with a Canadian-licensed doctor for diagnosis, treatment, and prescriptions. We also offer a wide variety of specialties such as dermatology, endocrinology, and mental health therapy, which can be booked in under 72 hours. Incorporated in 2015, Maple has been operating in Canada since late 2016. We initially launched in Ontario and now offer services in every province and territory of Canada. About our vision Maple is defined by three words — simple, connected, and human. It should be simple to access healthcare. That’s why we created a platform that’s easy to use for Canadians of all ages, abilities, and technology education levels. Healthcare should be connected. We believe that in the future, the majority of wellness and medical care interactions will occur digitally. Our vision is to have Maple be the primary vehicle for healthcare providers to deliver patient care. Maple is on its way to becoming an open-source system to facilitate wellness and care encounters. Maple boasts a streamlined user experience, integrated digital health record keeping, and tools for continuity of care within Canada’s broader healthcare system. The human aspect of medicine should never be forgotten. Our healthcare providers are passionate about what they do, and are dedicated to improving patients’ lives with each virtual care visit. About our team We’re a tightly-knit group of people who are committed to improving the lives of others. We have an ambitious vision, and we’re excited for our team to continue growing.
