Marketing Enablement Manager

Position Summary

The Marketing Enablement Team (MET) exists to clear the path for our marketers to do what they do best: build emotional connections that inspire consumers to always reach for our brands. We build and refine the capabilities, processes, and practices that make great marketing possible — now and into the future.

As the Marketing Enablement Manager, you are at the center of how Beer Marketing operates. You will own and drive critical cross-functional processes — from things like commercial planning and budget management to integrated team ways of working, learning & development, and risk management. You'll partner with leaders across Brand Marketing, Brand Activation, Sales Enablement, Finance, IT, and Strategy to connect the dots, reduce friction, and accelerate the impact of a ~100-person marketing organization behind some of the most iconic brands in the industry.

This is a highly visible, high-impact role for someone who thrives on solving complex operational challenges, influencing the organization, and building the infrastructure that makes a world-class marketing team run.

Responsibilities include:

Strategic Initiatives:

• Lead cross-commercial strategic projects such as Local Market Strategy — including data model refinement, playbook development, and integration into the commercial planning process.
• Partner with IT to identify and prioritize technology solutions that improve marketing operations (e.g., budget tools, reporting dashboards, collaboration platforms).
• Support the socialization and activation of portfolio-level strategies across the marketing organization.

Planning Initiatives and Ways of Working

Commercial Planning & Collaboration

• Own the end-to-end Commercial Collaboration process — from kickoff through summer BU meetings and CAP — including deck development, content guidance, feedback tracking, and cross-functional coordination between Marketing and Sales/SET.
• Develop and manage the integrated commercial planning calendar, defining ownership, timing, and key accountabilities across Marketing, Sales, Finance, and Strategy.

Budget & Financial Process Management

• Support the annual budget planning process, including timelines, templates, governance structures, and decision rights — partnering closely with Finance, Strategy, and Marketing leadership.
• Drive day-to-day budget process improvements in partnership with IT and Finance, including tools assessment, taxonomy standardization, and systems-driven upgrades.

Integrated Team Ways of Working

• Support and evolve integrated team structures (brand pods and integrated brand teams), including roles, responsibilities, decision rights, meeting cadences, and communication practices.
• Create frameworks, tools, and training materials that empower brand directors and cross-functional teams to operate with clarity and accountability.

Communication & Team Culture

• Lead change management efforts informed by stakeholder listening tours, surveys, and cross-functional collaboration to simplify how teams work together.
• Contribute to Marketing Town Halls, Beer Marketing Summit planning and broader team engagement initiatives.

Learning & Enablement

Capability Support

• Build and maintain onboarding and transition guides that ensure new marketing talent is set up for success from day one.
• Develop the Beer Marketing learning calendar and coordinate training initiatives with cross-functional partners (SET, HR/Talent Development, IT).
• Partner with Global HR, Subject Matter Experts and key vendors to design and deliver learning programs across the marketing organization — including data analysis training, commercial planning education, and functional capability building — through live, virtual, and on-demand formats.

Compliance

Risk Management

• Lead the monthly Risk Committee process, maintaining guidance and documentation while partnering with Communications and Enterprise Risk Management to align, train, and continuously improve risk practices.

Other responsibilities as required

Physical Requirements/Work Environment

• Must be at least 21 years of age.
• Must be able to sit and/or stand for long periods and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
• Role is based in Chicago

Minimum Qualifications

• 5+ years of marketing, marketing adjacent, or enablement experience
• Ability to influence without authority
• Ability to navigate a matrixed environment
• Works well in fast-paced environments; adaptable to changing business dynamics
• High EQ for building cross-functional relationships with expert communication skills
• Resilient, can-do attitude that can accept and apply feedback for organizational improvement
• Understanding of 3 Tier system including Distributor/Commercial priorities