Marketing Director

Posted One Month Ago
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Longview, TX, USA
In-Office
Senior level
Healthtech • Other
The Role
Lead community-focused marketing for a freestanding ER: plan and execute outreach and events, build local partnerships, manage marketing team and inventory, train staff, oversee social media and branding to drive patient volume and community presence.
Summary Generated by Built In


About Hospitality Health ER

Hospitality Health ER is a freestanding ER in Longview, TX that provides personal attention to all patients with first-class care. We pride ourselves on providing exceptional hospitality and customer service to everyone that enters our facility, going above and beyond the call of duty. We encourage a strong team environment, where our staff will step up to the plate during the busiest of times and lend a hand in whatever direction is needed.

If you are looking to make a change in your career and be part of an exciting team, with endless possibilities for career growth, apply today! We are looking to fill positions immediately!

Overview

A freestanding ER in Longview, TX is seeking a Marketing Director to join their team. The Marketing Director will strive to provide proficient, competent care while maintaining the patient’s sense of comfort and dignity.

Creativity | Strong Communication Skills | Event Planning & Execution | Leadership | Networking | Organization & Prioritization | Time Management | Branding | Social Media

Responsibilities for the Marketing Director

  1. Creating and maintaining a patient centered focus by engaging in a positive working relationship with all community members, not limited to physicians, educators, and emergency responders.
  2.  Adhering to Company values and exhibiting sensitivity to Company ethics and compliance principles in daily activities.
  3.  Prioritizing outreach events and meetings to establish and maintain presence in the community.
  4.  Identifying, organizing, and executing local events and marketing, both internally and externally of the facility.
  5.  Seeking and building relationships to funnel patients to the facility.
  6.  Partnering with local schools and sports teams.
  7.  Engaging in local fundraising events.
  8.  Networking throughout the community in various groups including the local Chamber.
  9.  Assisting with social media marketing to include organization and execution of internal events and initiatives.
  10.  Preparing for and participating in local events; ordering marketing items and gifts, identifying participant need and scheduling volunteers, and performing setup/tear‐down at events.
  11.  Training all staff related to the preparation and execution of all marketing and/or events – this is not a task that may be delegated to any other staff, including the Marketing Assistant.
  12.  Maintaining inventory of all patient and marketing gifts; ordering gifts and replenishment as needed.
  13.  Leading the marketing team and setting a schedule for the department to ensure all marketing tasks are completed, the Marketing Director will be responsible for all duties that the assistant is unable to fulfill.
  14.  Working alongside the marketing team to observe, train, and coach the staff as needed to ensure that our delegated duties are fulfilled completely.
  15.  Utilizing all resources in the most efficient way, including but not limited to time/scheduling, supply/gift ordering, and staff involvement.

Requirements and Qualifications for the Marketing Director

  • Marketing Director accepts the position and responsibilities as primary job and does not engage in any activity, business, or employment, either during or after working hours, that would conflict with HHER’s interests or diminish the ability of the Marketing Director to render to the company the full, loyal, and undivided service which is contemplated in his or her employment by HHER; prior to accepting additional employment, paid monetarily or in exchange of services, must have prior approval by the VP of Business Development.
  •  Marketing experience in the local community.
  •  Membership with local chambers and business to business networks.
  •  Critical thinking skills: ability to work autonomously and make efficient use of time and resources.
  •  Integrity and responsibility; will have access to company credit card and petty cash, and the company vehicle.
  • Current driver’s license with no restrictions.
  •  Flexibility to meet scheduling demands of department.
  • High School Diploma or GED.
  • Previous Direct Marketing experience.

    Pay & Benefits

  • Pay is commensurate with experience
  • 401K with company match
  • Additional benefits for full-time employees

Job description statements are intended to describe the general nature and level of work being performed by employees assigned to this job title. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. Hospitality Health ER is an equal opportunity employer inclusive of female, minority, disability and veterans, (M/F/D/V). Hiring, promotion, transfer, compensation, benefits, discipline, termination and all other employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, age, disability, national origin, citizenship/immigration status, veteran status or any other protected status.

Skills Required

  • Marketing experience in the local community.
  • Membership with local chambers and business-to-business networks.
  • Critical thinking and ability to work autonomously.
  • Integrity and responsibility (access to company credit card, petty cash, and company vehicle).
  • Current driver's license with no restrictions.
  • Flexibility to meet scheduling demands of department.
  • High School Diploma or GED.
  • Previous direct marketing experience.
  • Agreement not to engage in conflicting outside employment without prior approval.
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