Marketing Director

Posted Yesterday
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Hiring Remotely in United States
Remote
Senior level
Information Technology • Cybersecurity
The Role
The Marketing Director will lead and execute marketing strategies, oversee demand generation and partner marketing, manage budgets, and mentor teams to drive pipeline growth and brand consistency.
Summary Generated by Built In
Job Title: Marketing Director
Location: Alpharetta, GA (Preferred) | Open to Remote
Reporting to: Chief Commercial Officer

Simeio is seeking a strategic and hands-on Marketing Director to lead marketing execution and go-to-market strategy across the organization. This role is responsible for owning and rolling out Simeio’s marketing strategy end-to-end, with direct oversight of Demand Generation, Partner Marketing, and Graphic Design.

The ideal candidate brings a strong balance of strategy, execution, and people leadership, with proven experience managing marketing budgets and driving measurable business impact. This role will work closely with Sales, Partners, and Executive Leadership to fuel pipeline growth and brand consistency.

Key Responsibilities

Marketing Strategy & Execution

  • Own overall marketing strategy, planning, and execution, ensuring alignment with Simeio’s growth objectives
  • Lead the rollout of integrated marketing campaigns across digital, events, partners, and sales enablement
  • Ensure consistent brand messaging and visual identity across all channels

Demand Generation

  • Design and execute demand generation programs to drive qualified pipeline and revenue
  • Own campaign strategy across inbound, outbound, ABM, digital, email, and events
  • Measure performance using key marketing and revenue metrics (pipeline, CAC, conversion rates, ROI)

Partner Marketing

  • Develop and execute joint marketing initiatives with strategic technology and channel partners
  • Collaborate with partner teams on co-branded campaigns, events, webinars, and content
  • Maximize MDF and partner-funded marketing investments

Creative & Brand Management

  • Oversee graphic design and creative execution across all marketing assets
  • Ensure brand standards, messaging, and visual consistency across internal and external materials
  • Guide the development of sales collateral, presentations, web assets, and thought leadership

Budget & Performance Management

  • Own and manage the marketing budget, including forecasting, allocation, and ROI analysis
  • Prioritize spend across campaigns, tools, agencies, and partners
  • Report regularly on marketing performance, insights, and recommendations to leadership

Team & Cross‑Functional Leadership

  • Lead, mentor, and develop internal marketing resources and external agencies
  • Partner closely with Sales, Revenue Operations, and Leadership to align messaging and execution
  • Serve as a trusted marketing advisor to the executive team
Qualifications

Required

  • Proven ownership of marketing budgets and performance accountability
  • Strong experience leading Demand Generation and Partner Marketing
  • Demonstrated ability to translate strategy into execution
  • Data-driven mindset with experience measuring marketing impact on pipeline and revenue
  • Excellent communication, leadership, and stakeholder management skills

Preferred

  • Experience in technology, SaaS, cybersecurity, IAM, or professional services
  • Experience working closely with sales and revenue teams
  • Familiarity with enterprise buyers and long sales cycles
  • Location in or near Alpharetta, GA (remote candidates will be considered)
About Simeio

Simeio is a global provider of Identity and Access Management (IAM) services and solutions, helping organizations secure and manage digital identities at scale. We partner with leading identity platforms to deliver strategy, implementation, and managed services for complex enterprise environments.

Top Skills

Demand Generation
Graphic Design
Partner Marketing
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The Company
Atlanta, GA
719 Employees

What We Do

Customers of all sizes globally rely on Simeio to help secure their organizations. An innovative and industry leader, Simeio offers professional services, Identity and Access Management (IAM) managed services and Identity as a Service (IDaaS). Its full range of services is powered by an industry-first IAM Virtualization Platform delivered via Simeio's Identity SOC. Simeio's Identity SOC is the first and only solution of its kind designed specifically to operate, monitor, and defend complex multi-vendor IAM infrastructures and deliver actionable business intelligence. Simeio's client base is expanding as interest in identity and access management and IT governance, risk and compliance grows across all sectors. Headquartered in Atlanta, Georgia, Simeio has operations in India, the United Kingdom, Europe, across North America, South America and Canada. We are a cutting-edge growing company with a strong dedication to our employees and their opportunity for growth and success. Simeio offers a state-of-the-art technology office with plans for continued growth and expansion. Our company culture is crucial to those driven for success with an entrepreneurial spirit, solution oriented, and individual contributors, as well as, team players.

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