Marketing Director

Key Accountabilities

• Marketing Strategy & Content Leadership
• Lead execution of the annual marketing operating plan (AOP) and support budget adherence.
• Lead the development and execution of integrated marketing strategies aligned to key audiences and business objectives.
• Translate business priorities into clear, actionable marketing plans and campaigns.
• Conduct client and competitor research to inform strategy, positioning, and messaging.
• Define content themes, messaging frameworks, positioning, and SEO/web strategy.
• Ensure consistency and quality across all content and channels.


• Campaign & Channel Management
• Oversee planning, execution, and optimization of marketing campaigns across digital, social, PR, and paid media.
• Ensure campaigns align with brand standards, strategic objectives, and performance goals.
• Oversee social media and web content strategy, ensuring consistent voice, message, and visual identity and strong SEO performance.


• Client Marketing, Sales Support & Proposals
• Lead development of client‑specific marketing and sales support materials, including pitch decks, brochures, case studies, and supporting collateral.
• Support pursuits and major proposal efforts by providing strategic guidance on positioning, messaging, and presentation quality.
• Lead marketing participation in relevant conferences and trade shows, including development of supporting materials.


• Performance Measurement & Marketing Insights
• Own marketing KPIs, measurement, and reporting across channels.
• Analyze performance data and translate insights into actionable recommendations.
• Apply analytics to support both short-term optimization and long-term marketing decision-making.
• Continuously improve marketing effectiveness, prioritization, and processes through data-driven insight.


• Team Leadership, Agency Collaboration, & Cross Functional Alignment
• Provide direction, mentorship, and feedback to internal marketing team members. Ensure team members are being developed.
• Guide and review the work of the Marketing Coordinator to ensure quality, consistency, and alignment with objectives.
• Manage relationships with external agencies, including briefings, reviews, approvals, and performance management.
• Partner with HR, Business Development, MSLs, Project Delivery, and other teams to align marketing initiatives with business goals.

Success In This Role Looks Like

• Marketing efforts are clearly aligned to business priorities and deliver measurable impact.
• Content, campaigns, and client materials are strategic, polished, and consistent with Nexus branding.
• Marketing is viewed as a strong partner in supporting talent acquisition and client pursuits, proposals, and business development.
• Data and insights actively guide decisions and resource allocation.

Core Skills & Competencies

• Marketing Operations & Function Building: Demonstrated capability to establish and scale a standalone marketing function, including development of workflows, processes, standards, reporting, and governance. Comfortable building structure where it does not yet exist.
• Strategic Marketing Leadership: Ability to translate business strategy into integrated, actionable marketing plans that drive growth, strengthen brand positioning, and support client engagement, recruiting, and sales enablement. Demonstrates sound judgment in prioritization, sequencing, and resource allocation.
• Content, SEO & Channel Expertise: Strong working knowledge of content strategy, SEO, social media, PR, events, and paid media, with the ability to guide execution, evaluate quality, and ensure consistency across channels.
• Client Marketing & Sales Enablement Support: Ability to support business development through high‑quality client‑facing materials, including pitches, proposals, brochures, and case studies. Skilled in shaping messaging, positioning, and presentation quality for competitive pursuits.
• Data‑Driven Decision Making: Demonstrated ability to define marketing KPIs, analyze performance data, and translate insights into actionable recommendations. Uses analytics to inform both short‑term optimization and long‑term strategic direction.
• Campaign & Performance Management: Strong capability to plan, oversee, and optimize integrated marketing campaigns, ensuring alignment with brand standards, strategic objectives, timelines, and performance goals.
• Cross‑Functional Collaboration & Influence: Proven ability to partner effectively with leadership, Market Sector Leaders (MSLs), HR, Business Development, Project Delivery, and other stakeholders. Able to influence without authority and align diverse priorities and strong opinions toward shared goals.
• Team Leadership & Talent Development: Ability to lead, mentor, and develop marketing team members through clear expectations, feedback, and coaching. Ensures quality, consistency, and professional growth within the team.
• Agency & Vendor Management: Experience managing external agencies and vendors, including briefing, review, approval, and performance management, to ensure timely delivery and alignment with marketing objectives.
• Communication & Executive Presence: Clear, confident communicator capable of articulating marketing strategy, insights, and recommendations to senior leaders and stakeholders. Maintains professionalism, credibility, and clarity in both written and verbal communication.

Education & Experience

• Education: Bachelor’s degree in marketing, business, communications, or a related field required; MBA or advanced degree preferred. Ongoing professional development in marketing strategy, analytics, and leadership strongly valued.


• Professional Experience: 10+ years of total work experience in Marketing or Communications for a service-based company such as an Accounting Firm, Law Firm, Business Consultancy, Engineering or AEC firm, etc. Needs experience leading cross-functional teams and leading with influence without direct authority.