The Cardiometabolic Endocrine & Wellness (CMEW) Marketing Director will serve as the Marketing lead for the CMEW product team. This individual will develop marketing insights and strategic marketing plans to fulfill franchise priorities, drive execution through collaboration with customer marketing teams, and liaise with Commercial sales, franchise product leaders, and medical teams.
This position may be based remotely within the U.S.
Responsibilities- Lead the strategy, execution, and delivery of CMEW marketing.
- Develop strategic marketing plans that guide promotional strategy for products/portfolio; intentionally incorporating total enterprise and cross-portfolio approaches.
- Architect and communicate strategic value propositions through compelling positioning frameworks and customer-focused materials while working in partnership with customer and regional teams for effective messaging/strategy pull-through.
- Collaborate cross-functionally to lead promotion of product launches and growth initiatives for prioritized products/portfolios.
- Champion marketing excellence, including engaging/leading shared promotional approaches.
- Drive a variety of organic and paid acquisition strategies, including but not limited to content creation, product launch campaigns, event management, social media, lead generation campaigns, and campaign performance analysis.
- Build relationships and partner with internal and external (key industry players, agencies, and vendors) stakeholders.
- Serve as the subject matter expert for CMEW marketing.
- 10+ years of Marketing experience, 5+ years of healthcare experience
- 3+ years of Cardiometabolic experience is preferred
- Bachelor's degree is required; MBA is preferred
- Team oriented – ability to collaborate in diverse, cross functional teams and in a matrix environment
- Excellent project leadership skills to ensure execution
- Superior communication skills including ability to deliver formal business presentations to executive leadership
- Initiative – ability to independently problem solve and find resolutions
- Superior strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities; Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
- Superior marketing capabilities to design marketing strategies and tactics to maximize opportunities
Competencies
- Creativity; Decision Quality; Dealing with Ambiguity; Perspective; Strategic Agility
- Priority Setting; Planning; Directing Others; Delegation
- Command; Managerial Courage; Conflict Management
- Perseverance; Action-Oriented; Drive for Results
- Presentation Skills; Comfort around higher management; Political Savvy
- Customer Focus; Motivating Others; Negotiating; Composure; Dealing with Paradox
While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume.
Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.
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What We Do
Quest Diagnostics (NYSE: DGX) empowers people to take action to improve health outcomes. Derived from the world's largest database of clinical lab results, our diagnostic insights reveal new avenues to identify and treat disease, inspire healthy behaviors and improve health care management. Quest annually serves one in three adult Americans and half the physicians and hospitals in the United States, and our 47,000 employees understand that, in the right hands and with the right context, our diagnostic insights can inspire actions that transform lives. The company offers physicians the broadest test menu (3,000+ tests), is a pioneer in developing innovative new tests, is the leader in cancer diagnostics, provides anatomic pathology (AP) services, & interpretive consultation through its medical & scientific staff of about 900 M.D.s & Ph.D.s. The company reported 2020 revenues of $9.44 billion. Quest Diagnostics offers the most extensive clinical testing network in the U.S., with laboratories in most major metropolitan areas, & in Mexico, the UK & India. The company also operates four esoteric laboratories, 40 outpatient AP laboratories, & 160 smaller, rapid-response laboratories. Patients may have specimens collected in any of the company’s approximately 2,250 patient service centers. On a typical workday, testing is performed for about 550,000 patients. Quest Diagnostics empowers healthcare organizations & clinicians with state-of-the-art connectivity solutions. The company is the leading provider of pre-employment drugs-of-abuse screening for employers & risk assessment services for the life insurance industry. It is the world’s 2nd largest provider of clinical trials testing for new pharmaceuticals. More information is available at www.questdiagnostics.com. Language Assistance / Non-Discrimination Notice Asistencia de Idiomas / Aviso de no Discriminación 語言協助 / 不歧視通知 www.QuestDiagnostics.com/home/nondiscrimination
