Cochlear’s mission is to help people hear and be heard. As the global leader in implantable hearing solutions, Cochlear is dedicated to helping people with moderate to profound hearing loss experience a world full of sound. We aim to transform the way people understand and treat hearing loss and innovate to connect people with future technologies. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people’s lives. Learn and grow with us as we tackle the most complex challenges in helping more people to experience a lifetime of hearing.
About the Role
We are seeking a dynamic Marketing Director to lead the strategic and operational marketing agenda for Korea. This is a newly created role at an exciting time of growth, offering a unique opportunity to help shape our culture and set the foundation for future success.
As Marketing Director, you will champion a customer-centric approach, lead a high-performing team, and partner with regional and global stakeholders to deliver sustainable business outcomes.
The Marketing Director, Korea is responsible for leading the strategic and operational marketing agenda across Korea. This role drives market growth, customer engagement, and brand leadership through integrated marketing strategies, digital innovation, and cross-functional collaboration.
Key Responsibilities
Strategic Marketing Leadership: Define and execute Korea’s short, mid, and long-term marketing strategies aligned with APAC/global priorities. Identify growth opportunities through customer insights, market analysis, and competitive intelligence.
Consumer Awareness & Demand Generation: Build and manage Korea’s end-to-end funnel from awareness to activation. Develop growth plans with clear funnel targets and conversion metrics. Drive campaigns across digital and traditional channels.
Product & Services Marketing: Oversee product lifecycle management, pricing strategy, launches, and marketing collateral. Serve as product champion with strong technical and commercial acumen.
Professional & Stakeholder Engagement: Build strategic relationships with healthcare professionals, KOLs, and advocacy groups. Partner with Government Affairs and Medical Affairs to influence reimbursement and regulatory priorities.
Marketing Effectiveness & Performance: Establish KPIs and ROI tracking for campaigns. Use data insights to optimise strategies and resource allocation.
People Leadership: Attract, develop, and retain top talent. Provide coaching, feedback, and ensure a culture of performance and engagement
What makes this role Unique?
Be part of a new leadership role shaping the future culture and growth of our Korea business.
Influence corporate strategy and customer experience transformation.
High visibility with regional and global leadership.
Opportunity to deliver life-changing technology and make a real impact.
Work across B2B, B2C, and B2B2C models in a dynamic, innovative environment.
What You Bring
10+ years of marketing experience, including leadership roles.
Background in medical devices or consumer/digital marketing (preferred).
Proven ability to lead end-to-end consumer and patient funnels and market development strategies.
Skilled in campaign management and agency collaboration.
Strong relationship-building skills with healthcare professionals and government bodies.
Fluent in Korean and English.
How we recognise your contribution
We want Cochlear to be a place where our people enjoy coming to work. Through our internal programs and employee benefits we aim to create an environment where our people will feel valued and supported. Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.
How to apply.
If you are excited about what you have read and would like to be considered for this role then please submit your resume and a covering letter detailing your suitability for this role.
At Cochlear we value and welcome the unique contributions, perspectives, experiences, and backgrounds of our employees and aim to build a culture that celebrates and leverages these differences, creating a sense of belonging and enabling our people to realise their full potential. We offer flexible working arrangements, and we understand flexibility is not the same for everyone. We're open to a conversation about what flexibility means for you.
If you feel that you have the skills and experience to be successful in this role and take on new challenges to build your career with Cochlear, please start your application by clicking the apply button below.
#CochlearCareers
How we recognise your contribution
At Cochlear we value and welcome the unique contributions, perspectives, experiences, and backgrounds of our employees and aim to build a culture that celebrates and leverages these differences, creating a sense of belonging and enabling our people to realise their full potential. Through our internal programs and employee benefits, we aim to create an environment where our people will feel value and supported. Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.
For more information about Life at Cochlear, visit www.cochlearcareers.com
What We Do
Hear now. And always
As the global leader in implantable hearing solutions, at Cochlear (ASX: COH) we are committed to our mission to help people hear and be heard. Our story started more than four decades ago when Professor Graeme Clark pioneered the world's first multi-channel cochlear implant and created an entirely new treatment for hearing loss.
Since our formation in 1981, we continue Professor Clark’s work to help people with moderate to profound hearing loss experience a life full of hearing.
We have provided more than 650,000 implantable devices. Each recipient helps form a global community of millions, through families, friends, colleagues, teachers and more. And they’re not just connected to their own community — each shares a link with each other and to Professor Clark’s childhood desire to help people hear.
We aim to give people the best lifelong hearing experience and access to innovative future technologies. We understand the privilege of connecting people to a life lived with hearing. And we listen, respond and move with the times – to continue to bring hearing within reach of all those who need it.
That's how we live our mission every day. Our global workforce of more than 4,000 people shares a collective determination to give more people the opportunity to enjoy a life of hearing.
Cochlear’s global headquarters are on the campus of Macquarie University in Sydney, Australia with regional headquarters in Asia Pacific, Europe and the Americas. Through our offices in over 180 countries we help people of all ages to hear.
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