Marketing Director

About Pratt Miller, an Oshkosh company

Pratt Miller is a product development company in motorsports, defense, and mobility industries providing clients with product engineering and low-volume production solutions. Our range of research & development, engineering, prototype manufacturing, test & validation, and low-rate production capability help our customers bring their high-quality products to market faster.

Pratt Miller is a groundbreaking engineering and product development company. Our winning roots in motorsports enable us to deliver ingenious solutions to our clients' most challenging problems — and wildest ideas. That history enables our team of highly adaptive innovators to apply speed, agility and engineering expertise to every project, swiftly transforming what's possible in our clients' industries — taking what they do to the next level and changing their world for the better.

OVERVIEW:  We are currently seeking a highly talented and accomplished Marketing Director to lead the overall marketing, communication and company strategy cycle for our organization.  The Marketing Director will be responsible for providing vision, leadership, and execution of the Pratt Miller Marketing Plan, internal and external communications, creative materials, and execution of the Pratt Miller strategy cycle. The Director will lead the building and maintenance of the Pratt Miller brand and Business Unit identities through cross-functional marketing initiatives and work closely with our Executive Leadership team to drive the desired results.
 

ESSENTIAL FUNCTIONS & SKILLS: 

To perform this job successfully, an individual must be able to perform each essential job duty. Essential job functions and duties include, but are not limited to the following:

• Develop marketing strategy and oversee implementation and execution to establish pathways for growth for Pratt Miller Defense, Mobility, and Motorsports core markets.
• Develop Marketing KPI's and provide visibility into the ROI and success of marketing initiatives and efforts.
• Work closely with and engage with cross-functional, technical teams and Leadership to create and develop content for internal/external consumption and position our brand as a provider of choice through company highlights, recognition, and industry accolades.
• Develop and oversee the plans and respective budgets for marketing, social media, creative, events, media relations and collaborative marketing projects with external stakeholders.
• Manage the marketing program manager and all outside creative, communications, and creative resources.
• Oversee company website content development, which includes content refresh, frequency around updates, and improving overall site performance within industry best practices.
• Work with events planning and business development to support a world-class customer experience for events such as trade shows, facility visits, and program milestone events; ensuring communication content development, application and flawless execution.
• Coordinate multiple projects with competing and conflicting timelines and priorities including but not limited to branding, communications, advertising and functional support.
• Collaborate with other functional groups and consultants to support overall business and department creative and marketing objectives. 
• Serve as the company’s final editor/proof-writer for all external communications, ensuring consistency of voice, branding, and tone. Edit internal and external communications such as speaking points, press releases, employee memos, and social media posts.
• Collaborate with Human Resources and Culture team on marketing initiatives such as team events, marketing collateral for career fairs, industry events, etc.
• Coordinate company Summit including vision, theme calendar, presentation material, AV resources, planning, and execution.
• Lead the execution of the Pratt Miller Strategy cycle including summer and winter offsite plans, market intelligence data inputs to shape business strategy, annual operating plan development and communication, and updates to the strategy plan.

EDUCATION/CERTIFICATION/YEARS OF EXPERIENCE:

• Bachelor's degree in Marketing, Communications, Business or related field
• Fifteen plus years of professional experience in marketing or related field
• Five years of people leadership experience

DESIRED SPECIALIZED SKILLS AND KNOWLEDGE:

• Experience with digital marketing, analytical tools and social media marketing
• Experience marketing in engineering and highly technical fields
• Knowledge of key markets including Motorsports, Defense, Automotive, Commercial Truck and Off-Highway

ADDITIONAL REQUIREMENTS: In addition to the responsibilities mentioned above, the ideal candidate will possess but not limited to all the following:

• Ability to work full time from the Pratt Miller facilities in New Hudson, MI
• Demonstrated ability to think and manage strategically with a strong tendency towards analytics
• Must have experience developing, implementing, managing and executing a business to business marketing strategy
• Excellent communication, writing, organizational and analytical skills
• Strong interpersonal skills with a focus on teamwork and the ability to foster/maintain relationships across multiple business lines
• Excellent project management and time management skills
• Proficiency using business software including Microsoft Office Suite
• Familiarity and some skill with marketing and creative software like Adobe InDesign, Photoshop, XD, Illustrator, WordPress, marketing automation tools, Google Analytics, Google Tag Manager, and SEMRush
• Travel up to 15% will be required as necessary

Pay Range:

Oshkosh is committed to working with and offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability for any part of the recruitment process, please contact our talent acquisition team by email [email protected].

Oshkosh Corporation is a merit-based Equal Opportunity Employer. Job opportunities are open for application to all qualified individuals and selection decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or other protected characteristic. To the extent that information is provided or collected regarding categories as provided by law it will in no way affect the decision regarding an employment application.

Oshkosh Corporation will not discharge or in any manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Oshkosh Corporation's legal duty to furnish information.

Certain positions with Oshkosh Corporation require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.