As Marketing Director, you’ll lead the strategy, execution, measurement, and scaling of our content-driven demand generation efforts. Your mission is to build brand authority, drive high-quality inbound leads from ideal client profiles (ICPs), and accelerate business growth. You’ll collaborate cross-functionally (sales, service, software, leadership, sponsorships) to make sure there’s internal alignment and CTC’s marketing is an industry leader within ecommerce.
WHAT WE LOOK FOR
This place isn’t for everyone, but it might be for you if…
YOU SET THE STANDARD
- You are committed to making decisions informed by research
- You take pride in arriving to meetings prepared with insight to contribute
- You organize your time and say “no” appropriately so that you can attend to what is most critical
- You are committed to approaching challenge & failure with curiosity about how to improve
- Your word is trustworthy; you do what you say you will
YOU ARE DRIVEN TO INCREASE VALUE
- You are passionate about building content that educates & entertains
- You clearly articulate your expertise so that even a beginner can understand the concept
- You are in the habit of documenting and reporting your work
YOU CREATE AN ENVIRONMENT OF EXCELLENCE
- You seek opportunities to refine your skills without being prompted
- You desire to inspire others with your excellence and expertise
- You are willing to put in the reps to be an expert in your domain
- You resist the temptation to play victim; instead, you take 100% ownership over outcomes
What Success Looks Like
- Define and lead the full content marketing funnel (from awareness to conversion) to drive ICP inbound leads.
- Experience with multi-channel campaign execution including podcasts, blogs, emails, social
- Proven track record designing and scaling content-led demand generation (inbound content that drives qualified leads).
- Build and manage a high-performing marketing team (consisting of full-time employees and contractors).
- Manage content production workflows, editorial calendars, and content operations for scale.
- Oversee AI SEO strategy, technical SEO, content optimization, and organic growth.
- Improve the quality and success of our written, image, and video content over time.
- Collaborate with the sales team to build alignment, feedback loops, and lead nurturing that drives conversions.
- Create and manage CTC’s general marketing strategy across content creation and distribution, events, and paid advertising efforts with the objective of attracting a target set of leads per month.
- Lead brand narrative, positioning, messaging frameworks, and thought leadership in the e‑commerce growth space.
- Skilled storyteller and communicator—capable of writing, editing, and articulating narratives at a high level.
- Mentor and develop direct reports, cultivating a culture of experimentation, excellence, and data-driven decision-making.
- Work closely with the service team to generate POV’s and public facing content that educates and entertains our ideal customer profiles.
WHAT’S IN IT FOR ME?
SALARY RANGE
- $125,000 - $150,000 base salary, annually
- This is prior to any benefits (see the “ABOUT US” Section for additional details
- Bonus Structure | 25%
At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them.
To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.
We recognize these values aren't for everyone. They're challenging.
In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.
For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive.
- We Set the Standard
- We Are Driven To Increase Value
- We Create an Environment of Excellence
We’ll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees:
- 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
- TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
- MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
- WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually
CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.
Common Thread Collective provides this Privacy Notice for California Consumers/Employees only to individuals residing in the State of California who are considered “Consumers” under the CCPA and from whom we collect “Personal Information” as described in the CCPA (“Consumers”). This CCPA Employee Privacy Notice sets forth our privacy practices as required by the California Consumer Privacy Act of 2018 (“CCPA”). We provide you this notice because, under the CCPA, California Residents who are employees, employee applicants, or contractors qualify as Consumers. For purposes of this CCPA Employee Privacy Notice, when we refer to Consumers, we mean you to the extent you are a California employee, employee applicant, or contractor. To see our full policy, please click here.
Top Skills
What We Do
Common Thread Collective is an ecommerce growth agency. We help businesses break through to their next tier of revenue by leveraging our formula: (Visitors x Conversion Rate x LTV) - Variable Costs = Profit.
As entrepreneurs ourselves, we know what it’s like to watch a business grow and thrive against the odds.
The “common thread” we’ve found between successful brands is simple: they have a clear business goal and they know how to set targets that ladder up to that goal.
With teams dedicated to growing and scaling brands — across paid media, retention, and strategy — we’re in the business of translating big-picture goals into concrete steps and transforming those steps into real-world outcomes.
Here’s another way of putting it:
We know how to turn a dream into a reality. Whether the dream is to grow year-over-year, sell the business, or change the world, that shared dream is the common thread that unites us.
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