Marketing Director

Posted 12 Days Ago
Be an Early Applicant
4 Locations
In-Office or Remote
Senior level
Cloud • Information Technology • Software
The Role
As Marketing Director, lead demand generation, oversee marketing operations, build partner strategies, and collaborate across teams to elevate the brand while managing a talented marketing team.
Summary Generated by Built In

Join Sangoma, a leader in business communications, as our Marekting Director! Sangoma is committed to Empowering Businesses with Essential Communications through our cutting-edge Unified Communications, UCaaS, CCaaS, VOIP, and Hybrid solutions, enhancing connectivity and streamlining communication for organizations of all sizes. In this role, you lead demand generation, marketing operations, PR, and channel partner success, while elevating our brand and accelerating growth in the SMB and midmarket segments.  In this high-impact role, you will lead a talented marketing team while collaborating closely with sales and product teams to hit pipeline and revenue goals. While this is a remote position, we are seeking candidates in the eastern time zone.
 
Your Role:

  • Demand Generation & Growth Marketing: Build and execute strategies across all growth marketing channels: paid media, email/lifecycle, marketing operations, content, and website optimization to drive leads and revenue. 
  • Channel Partner Acquisition: Develop partner-led acquisition strategies in collaboration with Sales, delivering qualified leads to partners and supporting upsell strategies with our Customer Success team. 
  • Marketing Operations & Analytics: Oversee martech tools, lead routing, and campaign measurement; define and report on full-funnel KPIs, working closely with our CRM, Rev Ops and data science team. 
  • PR, Communications & Brand Elevation: Lead PR efforts, media relations, and thought leadership initiatives to strengthen Sangoma’s market presence and brand credibility, working closely with our Design team. 
  • Cross-Functional Leadership: Build strong relationships with sales, customer success, design, product, and engineering to align on growth strategies and ensure market impact. 
  • Team Leadership: Mentor and develop marketers, manage agencies, and foster a culture of experimentation, agility, and performance. 

Requirements

Your Background: 

    • 6–11+ years of progressive marketing experience, with at least 3–5 years in a leadership/management role.
    • Proven success in developing and executing marketing strategies that drive measurable revenue growth.
    • Experience managing cross-functional teams (digital, brand, content, product, events, etc.).
    • Experience working in a channel sales environment, supporting resellers, distributors, VARs, master agents, or technology partners.
    • Track record of building partner marketing programs (co-branded campaigns, MDF management, joint GTM planning).
    • Strong background in B2B technology/SaaS marketing (UCaaS, CCaaS, cloud, or related industries a must).
    • Experience managing marketing budgets and optimizing ROI across multiple demand generation channels.
  • Skills & Competencies
    • Strategic leadership: Ability to define long-term marketing vision while executing short-term goals.
    • Channel marketing expertise: Partner recruitment, enablement, lead sharing, and co-marketing strategies.
    • Sales alignment: Skilled at collaborating with direct and indirect sales teams to accelerate pipeline.
    • Digital marketing: Proficiency in SEO/SEM, content marketing, email automation, paid media, and analytics.
    • Brand & messaging consistency: Ensures alignment across partner and direct channels.
    • Analytical mindset: Comfortable with KPIs, funnel metrics, and partner performance tracking.
    • Communication skills: Excellent at presenting to executive leadership, partners, and industry events.
    • Leadership: Proven ability to develop and inspire high-performing marketing teams.

Benefits

What We Offer:

  • Extensive Benefit Options (Health, Vision, Dental, Long & Short term Disability) effective after a short waiting period
  • Matching 401K program - 100% match on 4%.
  • Employee Stock Purchase Plan after one year of service.
  • Flexible Time Off & Company Holidays
  • Entrepreneurial work environment partnered with high growth career opportunities

Are you ready to make a direct impact on the company and be rewarded for your performance?  Are you ready to take on a new challenge?

 Must be authorized to work in the United States on a full-time basis for any employer. No agencies or third-party resumes, please.

 Equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

Top Skills

Ccaas
Figma
Hubspot
JIRA
Salesforce
Ucaas
Unified Communications
Voip
Wordpress
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The Company
HQ: Markham, ON
621 Employees
Year Founded: 1984

What We Do

With over 40 years in the industry, Sangoma (TSX: STC; Nasdaq: SANG) is a trusted communications platform leader specializing in UCaaS, CCaaS, CPaaS, and SIP trunking and faxing.

We provide secure communications platforms for cloud, hybrid, and on-prem deployments, all built in-house. Our integrated approach combines voice, video, networking, and security technologies for an exceptional experience.

Sangoma proudly supports more than 2.7 million UC seats across 100,000 customers. Our ongoing commitment to innovation is evident through our leadership in the Asterisk and FreePBX open-source projects and our ten-year streak in the Gartner UCaaS Magic Quadrant.

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