Marketing Director

Job Summary 

The Marketing Director will be immersed in the business and responsible for the development of brand marketing and promotional strategies in collaboration with the Marketing COE teams. This position will direct the team in creating actionable marketing plans based on business strategy and demonstrate how marketing contributes to business growth. The Marketing Director will oversee efforts to allocate resources and prioritize projects across the COEs in partnership with Marketing Operations, will have Brand Marketing budget accountability and responsibility across multiple Enterprise P&L’s. The Marketing Director will build a high performing marketing team through the management of multiple Portfolio Managers. 

Job Duties 

• Accountable for the creation and execution of integrated brand and consumer driven promotional plans via partnership with the Marketing COE’s.  

• Ensure that the brand plans are aligned to deliver against the business strategies 

• Owns collaboration and provides thought leadership across business and Marketing COE teams to ensure brand safety, brand governance, brand growth, strategies, policies, and processes are effectively employed; works across teams to ensure delivery against agreed upon expectations 

• Champion consumer and customer first thinking 

• Develops a deep understanding of market dynamics, business, competition, brand landscape, customers, consumers and industry 

• Establishes and monitors marketing KPIs to track progress and ensure alignment with business objectives, leveraging subject matter expertise and guidance from Marketing COE’s 

• Partners closely with BU and Marketing COE teams to ensure proper resource allocation  

• Manages direct team of Managers. Coaches, develops and identifies career pathing for team across the organization 

Required Experience and Education 

• 12+ years of marketing related experience including experience leading people 

• Strong strategic mindset with ability to translate organizational objectives into actionable marketing strategies  

• Strong communication and collaboration skills 

• Proficiency in aligning brand initiatives with broader business goals and priorities 

• Strong analytical skills and data proficiency  

• Business Unit experience (preferred) 

• MBA degree (optional) 

The salary range for this role is $159,520 - $299,100