Marketing Director

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $150,000-$175,000, long-term incentive and bonus eligible

COMPANY:  
Michelob ULTRA. Cutwater Spirits. Budweiser. Karbach Brewery. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? 

ROLE SUMMARY:  

Reporting to the General Manager of the Brewery, the Marketing Director for Karbach Brewing Company will be responsible for leading all marketing efforts for the brand. The ideal candidate will be a problem solver with a proven track record of developing and implementing innovative marketing campaigns that drive brand growth and market share. They will be responsible overseeing all aspects of the brand's marketing, including brand positioning, advertising, digital marketing, social media, and experiential marketing. The responsibility spans from commercial strategy conception to leading a multitude of partners through to a robust and measurable execution in-store, e-commerce, and with wholesalers.

JOB RESPONSIBILITIES: 

• Develop and implement a marketing strategy that aligns with AB's overall business objectives and drives brand growth.

• Manage and lead a versatile team of marketing professionals skilled in brand management, advertising, digital marketing, social media, and experiential marketing.

• Build and implement brand new marketing strategies that stand out and connect with consumers.

• Lead brand reputation and ensure that all marketing communications are consistent with the brand’s values and positioning.

• Stay current on the latest marketing trends and technologies to use them to our advantage.

• Identifies and cultivate partners that deliver critical sales drivers.

• Comprehensive interaction with internal CFX partner: retail sales, wholesaler, regional field sales, category, shopper, trade marketing, sports marketing, XM.

• Comprehensive interaction with the following agency partners: Trade marketing, shopper marketing, sports marketing, e-commerce.

• Campaign performance reporting, analysis, and optimization.

• Active ambassador or team engagement initiatives on immediate brand team.

JOB QUALIFICATIONS: 

• Bachelor’s degree in marketing, business or a related analytical field.

• 5+ years of business experience in marketing, sales or general management, with a proven track record of success in developing and driving innovative marketing campaigns.

• Deep understanding of consumer behavior and the ability to develop insights that drive effective marketing strategies.

• Excited to work in a constantly evolving and ambiguous environment.

• Ability to work collaboratively and cross functionally within a large organization.

• Driven by achieving goals with a proven history of implementing efficient processes and driving lasting transformation.

WHY ANHEUSER-BUSCH:  
Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers. 

BENEFITS: 

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts 

• Life Insurance and Disability Income Protection 

• Generous Parental Leave and FMLA policies 

• 401(k) Retirement Savings options with a company matching contribution 

• Chance to work in a fast-paced environment among a company of owners 

• Free Beer!  

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