About the Role
Since launching Cloudflare Workers in 2017, Cloudflare has become a serious player in the developer ecosystem, providing a full-stack platform that combines compute, storage, security, and networking. As we scale, we need a senior leader to drive awareness, activation, and adoption across the developer audience.
This role is more than just product marketing-it's about creating and executing a full-funnel, go-to-market strategy that drives developer engagement, pipeline, and revenue. You will lead a team responsible for developer-focused product marketing, demand generation, and field marketing.
What You'll Do
- Develop and execute a developer marketing strategy that spans awareness, activation, and conversion, ensuring measurable business impact.
- Own and scale developer demand generation, creating high-performing campaigns, content, and digital experiences to drive developer acquisition and growth.
- Lead field marketing strategy to ensure a strong Cloudflare presence at industry events, developer conferences, and technical workshops.
- Build and manage a high-performing team of developer marketers, demand generation experts, and field marketers.
- Refine our messaging and positioning to better communicate Cloudflare's value to developers across different segments (from individual devs to enterprise engineering teams).
- Develop a high-impact content strategy, ensuring our blog, documentation, and community resources align with developer needs and discovery patterns.
- Drive end-to-end go-to-market (GTM) strategy for new developer-focused products, features, and launches.
- Collaborate with Product, Engineering, and Sales to ensure developer marketing efforts align with company priorities and revenue goals.
- Partner with technology analysts, positioning Cloudflare as a leader in edge computing and modern cloud infrastructure.
- Measure and optimize performance across all developer marketing efforts using data and experimentation.
- Proven leadership experience in developer marketing, growth marketing, or demand generation for a developer-focused product.
- Strong team leadership skills-experience hiring, managing, and scaling high-performing teams.
- Deep understanding of developers-how they discover, evaluate, and adopt new technologies.
- Track record of executing full-funnel marketing strategies-from awareness to engagement to revenue impact.
- Experience driving measurable impact through campaigns, community engagement, and product-led growth.
- Technical fluency-you understand modern software development practices and can speak credibly with engineers.
- Excellent storytelling and positioning skills, with the ability to refine messaging for different developer segments.
Compensation
Compensation may be adjusted depending on work location.
Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
Financial Benefits
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Time Off
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
What We Do
Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company on a mission to help build a better Internet. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business.
Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.
Why Work With Us
Cloudflare employees come from all walks of life. We are mission-driven, and our team is energized by a collaborative, creative environment that celebrates our differences and fosters new ways to grow together.
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Cloudflare Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are committed to developing a global team that is distributed with a flexible working approach. Doing this equitably and inclusively is essential to our success. Visit our careers site for more on 'How & Where We Work.'
