Marketing Director

This position is not remote; we’re seeking a candidate to work onsite at our corporate office in Missoula, MT. Local candidates or those willing to relocate are strongly preferred.
 

We are seeking a dynamic and skilled Marketing Director to join our expanding team. This pivotal role is designed to bridge our marketing initiatives with our customer relationship management systems, ensuring a seamless integration of efforts that drive our dealership group’s growth. The successful candidate will be instrumental in directing customers to our dealerships, enhancing our market presence, and ensuring consistent engagement throughout the customer journey, from initial contact through the entire ownership experience.

Responsibilities: 

• Develop and implement strategic marketing and CRM integration plans to enhance customer acquisition, retention, and engagement.
• Collaborate with Sales, Operations, and IT departments to ensure alignment of goals, strategies, and tactics.
• Drive the generation and conversion of leads, with a particular focus on expanding our reach to out-of-market prospects.
• Create innovative content and campaigns, crafting compelling marketing narratives and strategies that resonate with target audiences, drive brand engagement, and amplify lead generation efforts across multiple platforms.
• Manage and optimize marketing budgets to support volume growth and market share expansion across all dealership locations.
• Utilize business analytics tools to identify sales opportunities, market trends, and areas for enhancing customer experience.
• Spearhead projects that align with the company’s growth objectives, ensuring timely and effective execution.
• Maintain continuous communication with the Sales Director, IT Director, and Operations Director, providing regular updates and reports.

Management Requirements | Leadership and Team Development:

You will play a crucial role in leading, managing, and developing a high-performing team to achieve exceptional results. This individual will be responsible for cultivating a culture of excellence, innovation, and continuous improvement within the team. Key responsibilities in this domain include:

• Team Leadership and Empowerment: Inspire and motivate the team by setting a clear vision and direction, aligning individual goals with the company’s strategic objectives.
• Foster a culture where team members are empowered to take initiative, contribute ideas, and drive their projects forward.
• Talent Development: Actively engage in the professional growth of team members, identifying and nurturing their strengths, and providing them with opportunities for skill enhancement and career advancement. Implement regular feedback mechanisms and tailor coaching sessions to address individual development needs.
• Collaborative Environment: Encourage a collaborative team environment that promotes open communication, mutual respect, and constructive feedback. Facilitate cross- functional collaboration to ensure marketing strategies and CRM integrations are effectively aligned with overall business goals.
• Performance Management: Establish and monitor key performance indicators to evaluate the team’s progress and impact on broader business objectives. Conduct regular performance reviews, providing constructive feedback and recognizing achievements to maintain high levels of motivation and performance.
• Recruitment and Team Building: Play an integral role in the recruitment process by identifying and attracting top talent to the organization. Build a cohesive team that reflects the company’s values and is equipped to meet the evolving challenges of the market.
• Change Management: Lead the team through change, ensuring they are supported, informed, and equipped to adapt to new systems, processes, or strategies. Drive the adoption of innovative practices and technologies that enhance efficiency and effectiveness.

Experience and Qualifications

• Proven experience in marketing, CRM systems, and project management, preferably in the automotive, RV, or boating industries.
• Demonstrated ability to strategize, implement, and maintain marketing and system integration initiatives that drive business growth.
• Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable strategies.
• Excellent organizational, communication, and leadership skills, with a track record of managing budgets and completing projects on time.
• The ability to embody our Ideal Team Player attributes: Humble, Hungry, and Smart.
• Creative and tenacious problem-solving skills, with a keen attention to detail.
• Possess extensive knowledge and proficiency in implementing advanced SEO/SEM tactics and strategies to drive optimal results and enhance online visibility.
• A bachelor’s degree in marketing, business, or a related field is preferred. However, significant relevant experience and a demonstrated track record of success may substitute for the degree requirement.

Compensation and Benefits

• Salary + Performance Bonus ($120,000-$150,000 total compensation)
• Excellent earning potential and advancement opportunities
• Medical benefits package with multiple plan options from which to choose, including vision and dental
• 401(k) retirement plan with employer match
• Holiday pay and vacation time
• Employee discounts
• Employee borrow program (take a camper and GO CAMPING)
• Profit sharing

Bretz RV’s Commitment to You

• A challenging and rewarding role in a rapidly growing company.
• Opportunities to lead and innovate in a collaborative environment.
• A supportive team that values hard work, creativity, and results.
• Competitive compensation, including incentives for performance excellence.
• This role is a unique opportunity for a motivated individual who has a passion for marketing, technology integration, and driving business growth. If you are eager to contribute to a team and help shape the future of our company, we would love to hear from you.

About Our Dealership
Bretz RV Camp; Marine opened for business in Missoula, Montana, in 1967. Until then, Frank and Vi Bretz had been operating a service station and renting U-Hauls in central Missoula. Searching for a new camping trailer turned into a new business opportunity. Not only did the Bretz family get a new camper, they decided to get into the business of selling and renting small travel trailers.

Today Bretz RV Camp; Marine is still a family-owned and operated business with six dealerships across Montana and Idaho. We are fortunate to have grown from just over 100 employees to nearly 400 employees in the last five years. We do all we can to offer our teams an excellent place to work and advance in our company. We start by finding great people with high energy and then find the best place for them to be successful in our dealerships.

Throughout the year, you will see Bretz RV Camp; Marine sponsoring events from local school functions to veterans’ associations, Toys-4-Tots, Make-A-Wish, and many more. It’s important to contribute to the communities in which we do business.

Relocation
Montana has become the spot to be. Kevin Costner and his Yellowstone and 1883 have single-handedly helped Montana become a destination for individuals and growing families. If you want to move here, please know that we have stoplights, hitching posts still exist in some small towns, and the church is still the busiest place to go on Sundays. It’s a safe place to live and a great place to raise a family looking for adventure. The cost of living is far lower than in other parts of the country. If you’ve ever dreamed of moving to the northwest, now may be the time to turn a dream into reality!
 

EEOC
Our company maintains a firm policy of equal employment opportunity for all associates. We hire, train, promote and compensate associates based on personal and professional competence and potential for advancement without regard for race, color, religion, sex, national origin, age, marital status, disability, or citizenship, as well as other classifications protected by applicable federal, state or local laws.

Products and Brands:
RV Manufacturers: Airstream, Coachmen, Dutchmen, Entegra Coach, Forest River, Grand Design, Heartland, Keystone RV, KZ RV, NuCamp, Thor, Tiffin, Ember RV, Brinkley RV, Oliver Trailers.

Boat Manufacturers:
Barletta, Sea-Doo, Bayliner, Chaparral, Crownline, Smokercraft, Lowe, Starcraft, Sun Chaser, Yamaha Outboards, Honda Outboards, Mercury/Mercruiser, Volvo Marine, Hewescraft, Thunderjet, Sylvan Boats.