Marketing Director

Posted 3 Days Ago
Be an Early Applicant
Roanoke, VA, USA
In-Office
55K-65K Annually
Entry level
Kids + Family • Real Estate • Social Impact
The Role
Leads marketing strategies to increase center visibility, support enrollment, and strengthen family and community connections. Manages the CRM system, social media presence, marketing content, communications, and promotional events. Coordinates with center teams to maintain consistent messaging, tracks marketing performance, and identifies outreach opportunities.
Summary Generated by Built In
Marketing Director

HoneyTree Early Learning Centers | Roanoke, Virginia

HoneyTree Early Learning Centers is seeking a Marketing Director to lead marketing efforts that strengthen the centers’ visibility, support enrollment, and build connections with families and the community.

What you’ll do
  • Plan and carry out marketing strategies that support the centers’ goals and enrollment efforts.
  • Manage the customer relationship management (CRM) system, keeping records organized and supporting timely communication and follow-up with prospective and current families.
  • Plan, coordinate, and promote marketing events for families and the local community.
  • Manage the centers’ social media presence, including creating and scheduling engaging content, responding to messages and comments, and maintaining a consistent, welcoming brand voice.
  • Create and coordinate marketing materials and communications across relevant channels.
  • Work with center teams to gather information, maintain consistent messaging, and support outreach.
  • Track marketing activities and share updates on results and opportunities.
What we’re looking for
  • Experience in marketing, communications, or a related role.
  • Hands-on experience with CRM systems and contact or lead management.
  • Experience managing social media accounts and creating content.
  • Experience planning or coordinating marketing events.
  • Childcare or early childhood education industry experience.
  • Strong written, verbal, organizational, and project-coordination skills.
  • Ability to manage multiple priorities and work collaboratively with a team.

Compensation and benefits commensurate  with experience 

Forward resume for consideration

EOE

Drug Free Work Place

Skills Required

  • Experience in marketing, communications, or a related role
  • Hands-on experience with CRM systems and contact or lead management
  • Experience managing social media accounts and creating content
  • Experience planning or coordinating marketing events
  • Childcare or early childhood education industry experience
  • Strong written and verbal communication skills
  • Strong organizational and project-coordination skills
  • Ability to manage multiple priorities and collaborate with a team
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The Company
HQ: Roanoke, VA
250 Employees
Year Founded: 1976

What We Do

McLeod Enterprises, LLP is a Roanoke-area organization that operates and manages businesses and community initiatives across child care and education, family recreation, commercial real estate and property management, and philanthropy. Its stated purpose is to invest in families and the community, including by helping families in need and ensuring children can access quality, accredited child care, recreation, and education. It serves communities across southwest Virginia and nearby areas.

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