Marketing Director

Posted Yesterday
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Miami, FL, USA
In-Office
Senior level
Consumer Web
The Role
Leads marketing and communications accounts for federal agency clients, managing scope, budgets, timelines, deliverables, client relationships, campaigns, reporting, and multidisciplinary teams. Develops strategic marketing and communications plans, reviews creative and editorial work, uses KPIs to optimize performance, manages account financials, supports business development, and oversees contract performance documentation.
Summary Generated by Built In
About the roleRed Carrot is hiring a Communications Director to lead client delivery across a portfolio of marketing and communications accounts for federal agency clients.
If you have run accounts at a marketing, PR, advertising, or communications agency, you already have most of what this job takes. You manage scope, budgets, teams, and demanding clients, and you know what great campaign and creative work looks like.What you'll doLead the accounts
  • Own day-to-day delivery across your accounts: scope, timelines, deliverables, and reporting.
  • Serve as the main point of contact for client leads and their teams, running kickoffs, status meetings, and quarterly and annual reviews.
  • Track milestones so campaigns, creative, reports, and other deliverables go out on time and on spec.
  • Own client performance evaluations (on federal contracts these are formal ratings called CPARS), including monthly reports, self-assessments, and responses.
  • Keep account documentation and SOPs organized in Asana, SharePoint, and Teams.
Guide the work
  • Turn client goals into strategic communications and marketing plans.
  • Oversee digital, social, creative, research, and outreach campaigns.
  • Review and approve creative, social content, briefs, and editorial products before they reach the client.
  • Use performance data and KPIs to optimize campaigns and shape strategy.
Lead the team and grow the accounts
  • Manage account staff and project managers, and coordinate creative, digital, subcontractor, and partner teams.
  • Manage account budgets, staff hours, burn rates, and other direct costs; review invoices and timesheets.
  • Spot opportunities to expand scope and propose new solutions; support pricing and estimates for new work and renewals.
  • Contribute to new business proposals, including writing, team resumes, and case studies.
What you bring
  • 8+ years in account management, client services, or program management at a marketing, PR, advertising, or communications agency, or a comparable in-house role.
  • A track record managing client budgets, scopes of work, and multi-disciplinary teams across several accounts at once.
  • Hands-on experience with digital, social, creative production, or integrated campaigns.
  • Comfort with marketing analytics: reading KPIs and turning data into recommendations.
  • Strong writing and presentation skills, and confidence leading conversations with senior clients.
  • Proficiency with project management and collaboration tools such as Asana, SharePoint, Teams, and Microsoft Office.
  • Bachelor's degree in communications, marketing, journalism, or a related field, or equivalent experience.

Skills Required

  • 8+ years of experience in account management, client services, or program management at a marketing, PR, advertising, or communications agency, or comparable in-house experience
  • Experience managing client budgets, scopes of work, and multidisciplinary teams across multiple accounts
  • Hands-on experience with digital, social, creative production, or integrated campaigns
  • Experience interpreting marketing analytics and KPIs to make recommendations
  • Strong writing and presentation skills, including confidence leading conversations with senior clients
  • Proficiency with Asana, SharePoint, Microsoft Teams, and Microsoft Office or comparable collaboration and project management tools
  • Bachelor's degree in communications, marketing, journalism, or a related field, or equivalent experience
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The Company
HQ: Miami, FL
23 Employees
Year Founded: 2011

What We Do

Red Carrot delivers data-inspired, measurable success to fuel your growth. We are consistently responsive and adaptive to the ever-changing market dynamics. Our team is readily available to empower your projects for today’s market. Red Carrot supports clients on projects across many industries. Our team is ready to tackle your biggest Strategic Communications, Customer Experience, Management Consulting, and Human Capital Solutions challenges.

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