Job Title
Marketing DirectorJob Description Summary
The Marketing Director, ABD Hub is responsible for leading a high-performing team of marketing strategists, proposal professionals, and creative designers who support the firm’s most strategic and high-profile pursuits across the Americas. The role oversees the delivery of best-in-class marketing, pursuit strategy, proposal development, presentation support, and creative services that contribute to revenue growth and strengthen Cushman & Wakefield’s competitive position.As a player-coach, the Marketing Director provides leadership, direction, and oversight for complex pursuits while driving operational excellence across the ABD Hub. This position partners closely with Local Markets Marketing, service line marketing, business development leaders, and corporate marketing teams to ensure consistent execution, exceptional quality, and seamless collaboration across markets.
The Marketing Director is responsible for developing talent, optimizing team resources, establishing best practices, and driving continuous improvement initiatives that enhance efficiency, innovation, and service delivery.
Job Description
Responsibilities:
Lead, coach, and develop a team of marketing professionals and creative designers supporting strategic pursuits across all markets and service lines.
Establish team priorities, service standards, and performance expectations to ensure delivery of high-quality, client-focused marketing support.
Serve as a trusted advisor to business development leaders, marketers, and brokerage professionals on pursuit strategy, client messaging, and presentation development.
Provide strategic oversight for the firm’s most visible and complex pursuits, ensuring effective positioning, differentiation, and resource alignment.
Drive proposal and presentation strategy, including:
Pursuit planning and messaging development
Creative strategy and visual storytelling
Competitive positioning and differentiators
Resource allocation and team coordination
Cross-functional collaboration
Executive presentation support
Oversee quality control for proposals, presentations, and client-facing deliverables to ensure consistency with brand standards and pursuit best practices.
Partner with Local Markets Marketing and business leaders to align pursuit resources with business priorities and revenue opportunities.
Develop and implement scalable processes, templates, and tools that improve efficiency, consistency, and overall team effectiveness.
Foster collaboration across marketing, business development, research, service line, and creative teams to deliver integrated solutions for clients.
Monitor team capacity and workload to ensure efficient utilization and effective prioritization of resources.
Leverage performance metrics, operational data, and business feedback to drive continuous improvement and inform strategic decisions.
Identify and implement opportunities to enhance productivity through technology, automation, AI-enabled tools, and process improvements.
Drive innovation and elevate the strategic value, creativity, and impact of pursuit support services.
Establish and share best practices, lessons learned, and success stories across the marketing organization.
Partner with senior marketing leadership on strategic initiatives, organizational planning, and continuous improvement efforts.
Qualifications:
10+ years of experience in marketing, business development, pursuit management, communications, or related professional services environments.
Bachelor’s degree required.
Demonstrated success leading high-performing teams in a fast-paced, client-focused environment.
Proven experience supporting complex pursuits, strategic business development initiatives, and executive-level presentations.
Strong understanding of pursuit strategy, proposal development, business development processes, and client engagement best practices.
Experience managing multiple priorities and stakeholders across a matrixed organization.
Demonstrated success leading operational improvements and implementing scalable processes and solutions.
Commercial Real Estate experience preferred; professional services experience required.
Exceptional project management, organizational, and prioritization skills.
Experience managing resources and balancing workloads across diverse teams and projects.
High level of proficiency in Microsoft Office Suite and collaboration platforms.
Experience leveraging technology and AI-enabled solutions to improve team effectiveness preferred.
Ability to effectively communicate and influence senior leaders and stakeholders.
Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.
The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.
The company will not pay less than minimum wage for this role.
The compensation for the position is: $ 170,000.00 - $200,000.00Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.
In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email [email protected]. Please refer to the job title and job location when you contact us.
INCO: “Cushman & Wakefield”Skills Required
- 10+ years of experience in marketing, business development, pursuit management, communications, or related professional services environments
- Bachelor's degree
- Experience leading high-performing teams in a fast-paced, client-focused environment
- Experience supporting complex pursuits, strategic business development initiatives, and executive-level presentations
- Strong understanding of pursuit strategy, proposal development, business development processes, and client engagement best practices
- Experience managing multiple priorities and stakeholders across a matrixed organization
- Experience leading operational improvements and implementing scalable processes and solutions
- Professional services experience
- Exceptional project management, organizational, and prioritization skills
- Experience managing resources and balancing workloads across diverse teams and projects
- High proficiency in Microsoft Office Suite and collaboration platforms
- Ability to communicate effectively and influence senior leaders and stakeholders
- Commercial real estate experience
- Experience leveraging technology and AI-enabled solutions to improve team effectiveness
Cushman & Wakefield Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cushman & Wakefield and has not been reviewed or approved by Cushman & Wakefield.
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Retirement Support — A 401(k) with company match is consistently referenced as part of the package. Feedback suggests this provides a solid baseline for long‑term savings across many U.S. roles.
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Leave & Time Off Breadth — Paid time off and company holidays are regularly highlighted and described as a meaningful part of the offering. Feedback suggests time‑off benefits add tangible value alongside base pay.
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Parental & Family Support — Paid parental leave for primary and secondary caregivers, plus backup care and wellbeing resources, are described as available. These offerings indicate a supportive approach to family needs in many roles.
Cushman & Wakefield Insights
What We Do
Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms with approximately 53,000 employees in 400 offices and 60 countries. In 2019, the firm had revenue of $8.8 billion across core services of property, facilities and project management, leasing, capital markets, valuation and other services.
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