Marketing Director

Posted 2 Days Ago
Be an Early Applicant
20852, Rockville, MD, USA
Hybrid
100K-175K Annually
Senior level
Greentech • Social Impact • Agriculture
The Role
Lead company-wide marketing strategy and execution to drive high-quality MQLs across commercial, residential, and municipal segments. Build full-funnel demand generation, define brand and messaging, oversee digital and field marketing, develop scalable marketing systems, increase cross-sell performance, support geographic expansion, and manage a small marketing team while delivering measurable improvements in conversion, CAC, and LTV.
Summary Generated by Built In

About the Opportunity

Are you an entrepreneurial marketing leader who wants to connect business growth with meaningful environmental impact? Compost Crew seeks a Marketing Director to lead company-wide marketing strategy for our top-rated composting services/products. As the company’s senior marketing leader, you’ll own the marketing strategy from planning through execution. You’ll shape our brand, drive market education and most importantly generate high‑quality Marketing Qualified Leads (MQLs) across commercial, residential, and municipal segments. This is a high-impact leadership role for someone who thrives in an environment that values accountability, curiosity and respect – someone who is expert in strategy development, hands‑on execution and achievement of measurable results for rapid growth.

Join Compost Crew and be the architect of our marketing function. Build the roadmap to maximize team results, including improvements to LTV and CAC. You’ll start as the personal owner of campaign planning and execution while you develop scalable, cost-effective systems/resources for cross‑selling, geographic expansion and new customer acquisition.

If you’re a creative, action-oriented, collaborative and disciplined builder with comprehensive marketing capabilities, let’s connect. Compost Crew is a nationally-recognized leader in a growing industry that benefits all. We’re open to accomplished candidates from varied backgrounds and industries who are committed to business success and sustainability.

Does This Describe You?

  • At least 6 years of progressive marketing experience, preferably within B2B or B2C services, sustainability, waste management, logistics or a related industry

  • Demonstrated success driving MQL growth, digital marketing performance, and multi‑channel campaigns

  • Experience managing both digital and traditional marketing programs

  • Strong portfolio of marketing collateral development and content leadership

  • Expertise with in‑person marketing, field marketing, or community engagement

  • Expertise in building or scaling a marketing function in a growth‑stage company.

  • Strong strategic thinking paired with willingness to execute hands‑on work

  • Expertise in CRM systems, marketing automation, analytics tools, and digital advertising platforms

  • Exceptional communication, leadership, and cross‑functional collaboration skills

  • Passion for sustainability, circular economy, or environmental services

What You’ll Accomplish

  • Growth in MQL volume and quality across all business lines

  • Improved conversion rates from digital channels, advertising, and campaigns

  • Increased brand awareness and market penetration in target geographies

  • Successful cross‑sell performance between hauling, compost sales, and e‑commerce

  • Scalable marketing systems and processes established

  • High‑performing marketing resource stack built and developed

What You’ll Do

  • Develop and own strategic leadership/marketing vision

  • Build and execute full‑funnel demand generation strategy that drives MQLs

  • Lead small marketing team, manage marketing operations and build out marketing resource stack

  • Directly plan and execute marketing campaigns initially

  • Define brand identity, messaging and education for market segments

  • Analyze market segments for growth opportunities

  • Oversee digital presence, social media presence, marketing content, marketing collateral and engagement strategies

  • Develop marketing strategies to increase cross-sell rates among business lines

  • Support geographic expansion with marketing campaigns/initiatives

  • Collaborate to pilot and launch new offerings

Compensation and Benefits

  • Competitive annualized salary of $100,000–$175,000 (actual compensation will be determined by accomplishments and capabilities)

  • Top-tier medical insurance with a generous company contribution for employees and dependents

  • Dental, vision, life, AD&D, and long-term disability insurance

  • 401(k) retirement plan

  • Paid time off and paid holidays

  • Employee Assistance Program

Schedule/Location

  • Hybrid position based in Rockville, Maryland (at least one in-office day per week) - Must live within daily commutable distance of Rockville, MD

  • Occasional regional travel may be required for events, community engagement and other business needs

Grow Your Career at Compost Crew

Join us at Compost Crew, a locally owned, fast-growing organics recycling company based in Maryland. We inspire people to make food-waste recycling part of everyday life through easy, reliable, and rewarding solutions. We’re rescuing over 30 million pounds of unwanted food scraps from the landfill each year, helping to retain valuable nutrients by converting the food scraps into rich soil amendment—compost.

Compost Crew is the largest organic recycling company in our region, serving over 25,000 homes, businesses, communities, and governments throughout Washington, D.C., Maryland, and Virginia. We’re innovative leaders in eliminating food waste, revitalizing our soil, and supporting sustainability.

At Compost Crew, you’ll enjoy a friendly work environment where you’ll be treated with appreciation and respect. Our values of teamwork, accountability and curiosity will enable you to continuously learn and develop. You’ll make a real difference in the well-being of our community and environment as you help create a world where every scrap of food is rescued or recycled.

EEO Employer

Compost Crew is an equal opportunity employer. Qualified candidates will receive consideration for employment without regard to any characteristic protected by applicable law.

Learn more about Compost Crew at:
https://compostcrew.com

Skills Required

  • At least 6 years of progressive marketing experience
  • Experience within B2B or B2C services, sustainability, waste management, logistics or a related industry
  • Demonstrated success driving MQL growth, digital marketing performance, and multi-channel campaigns
  • Experience managing both digital and traditional marketing programs
  • Strong portfolio of marketing collateral development and content leadership
  • Expertise with in-person marketing, field marketing, or community engagement
  • Experience building or scaling a marketing function in a growth-stage company
  • Expertise in CRM systems, marketing automation, analytics tools, and digital advertising platforms
  • Exceptional communication, leadership, and cross-functional collaboration skills
  • Strong strategic thinking paired with willingness to execute hands-on work
  • Must live within daily commutable distance of Rockville, MD (hybrid role, at least one in-office day per week)
Am I A Good Fit?
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The Company

What We Do

Compost Crew Inc., A Benefit Corporation, is the largest organics recycling company in the mid-Atlantic. The company provides simple and convenient composting solutions trusted by tens of thousands of businesses, organizations, and residential customers throughout Maryland, Northern Virginia, and Washington, D.C. It is dedicated to protecting the planet and creating high-paying jobs for a diverse workforce while operating as a profitable business.

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