Associate Athletic Director, Revenue Marketing & Business Intelligence
Reporting directly to the Deputy Athletics Director / Chief Revenue Officer, this position leverages data-driven insights, pricing strategies, consumer analytics, and CRM management to drive overall revenue growth, maximize attendance, and optimize premium performance. Ability to work non-traditional hours, including evenings, weekends, and assigned gameday/event coverage.
Physical Demands: The position requires prolonged sitting and computer use, as well as the ability to operate standard office equipment with manual dexterity. The role involves occasional standing or walking to attend meetings or conduct orientations and may require lifting light office materials (up to 20 pounds). Visual acuity and effective verbal and auditory communication are essential for reviewing critical data and interacting with employees in person, by phone, or virtually.
Licenses/ Certifications: NAMinimum Qualifications
Education: Bachelor's degree from an accredited college or university.
Experience: Eight (8) years of experience in an athletics or higher education setting. Three (3) years of supervisory experience.
Knowledge, Skills and Abilities:
Knowledge of intercollegiate athletics administrative structure and responsibilities.
Knowledge of best practices in supervision and communication.
Skill in oral and written communication.
Skill in the use of Microsoft Office and Google Suite products.
Ability to multitask and prioritize within unit and department environment as well manage large-scale athletics-related projects.
Preferences
- Experience in Power 4 intercollegiate athletics, professional sports, live entertainment, ticketing, hospitality, or another consumer revenue business, including knowledge of intercollegiate athletics administrative structures.
- Hands-on experience with ticketing systems, CRM platforms, marketing automation tools, digital advertising platforms, and business intelligence/analytics tools.
- Experience developing customer acquisition, segmentation, lifecycle, retention, and direct-to-consumer revenue strategies (ticket sales, premium seating, fundraising, membership).
- Demonstrated experience managing meaningful paid-media budgets and evaluating return on marketing investment (ROMI).
Required Application Materials: Cover letter, Resume, and References (3)
Best Consideration Date: October 2, 2026
Posting Close Date: NA
Open Until Filled: Yes
Job RisksNot Applicable to This PositionFinancial Disclosure RequiredNoFor more information on Financial Disclosure, please visit Maryland's State Ethics Commission website.
For more information on Regular Exempt benefits, select this link.
Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify anyone from employment. Before any adverse decision, the finalist will have an opportunity to provide information to the University regarding disclosable background check information. The University reserves the right to rescind the offer of employment or otherwise decline or terminate employment if the information reported by the background check is deemed incompatible with the position, regardless of when the background check is completed.
Employment EligibilityThe successful candidate must complete employment eligibility verification (on Form I-9) by presenting documents that establish identity and work authorization within the timeframe required by federal immigration law, and where applicable, to demonstrate renewed employment authorization. Failure to complete employment eligibility verification or reverification within the timeframe set forth by law may result in suspension or termination of employment.
EEO StatementThe University of Maryland, College Park is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment. Please read the University’s Equal Employment Opportunity Statement of Policy.
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Skills Required
- Bachelor's degree from an accredited college or university
- Eight years of experience in an athletics or higher education setting
- Three years of supervisory experience
- Knowledge of intercollegiate athletics administrative structure and responsibilities
- Knowledge of supervision and communication best practices
- Oral and written communication skills
- Proficiency with Microsoft Office and Google Suite products
- Ability to multitask and prioritize in a departmental environment
- Ability to manage large-scale athletics-related projects
What We Do
The University of Maryland, College Park offers federal student loans and covers tuition and fees for eligible students.
