Marketing Director at Webster

Posted Yesterday
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77598, Webster, TX, USA
In-Office
Senior level
Healthtech • Professional Services
The Role
Lead marketing and referral development for hospice services: build relationships with physicians and facilities, create and execute marketing plans, monitor ROI, provide education to referral sources, manage territory and admissions compliance.
Summary Generated by Built In

QUALIFICATIONS:

  • Bachelor's Degree of Business Administration or nursing, or equivalent experience and knowledge preferred.
  • Good communication, negotiation, and public relations skills.
  • Professional sales experience, preferably in the health care industry.
  • Demonstrate a history of positive sales results.
  • Ability to market and deal tactfully with customers, referral sources, and the community.
  • Valid driver's license with the maintenance of a good driving record and an automobile that is insured in accordance with state.
  • Self-directed with the ability to work with little supervision.
  • Must be computer literate (MS Office); compliance with accepted professional standards and practices.

 

ESSENTIAL FUNCTIONS:

  • Generate appropriate referrals.
  • Meet growth and development targets and actively establish and maintain market acceptance.
  • Marketing with patient care team is encouraged. Build the team to be used as a selling point.
  • Maintain standards of high-quality customer service and show respect to all customers, both internal and external.
  • Establish and maintain professional relationships with key physicians, nursing home administrators DON's, hospital personnel, etc.
  • Continuously conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary projections.
  • Employ marketing and promotional initiatives as directed.
  • Monitor and report cost-effectiveness of marketing efforts.

 

  • Provide educational in-services to accounts on a regular basis. Become a resource for the customer and the community.
  • Effectively implement a territory management system. Strategically re-assess the territory on an on-going basis and adjust plans and actions accordingly.
  • Identify opportunities for additional or improved services to address unmet customer needs.
  • Convey information regarding referral sources and how they want to be communicated with to the team.
  • Admissions should always be appropriate for hospice care, and informed consent must be obtained.
  • Present thorough, detailed, and individualized reports to DON/Staff after an admission.
  • Participate in evening/weekend call for admissions as required, in a competent and responsive manner.
  • Assure for compliance with local, state, and federal laws, Medicare regulations, and established personnel policies and procedures .

 

 

PHYSICAL REQUIREMENTS:

Have the ability to safely perform movements such as pushing, pulling, lifting, bending, kneeling, reaching and lifting up to 50 pounds with or without reasonable accommodations

WORK SCHEDULE:

As assigned, including some weekends, evenings and holidays; non-exempt position

 AA/EEO/M/F/D/V#MP

Skills Required

  • Bachelor's degree in Business Administration or Nursing or equivalent experience
  • Good communication, negotiation, and public relations skills
  • Professional sales experience
  • Sales experience preferably in the health care industry
  • History of positive sales results
  • Ability to market and deal tactfully with customers, referral sources, and the community
  • Valid driver's license and insured automobile per state requirements; maintain good driving record
  • Self-directed with ability to work with little supervision
  • Computer literate (MS Office)
  • Compliance with accepted professional standards and practices
  • Ability to lift up to 50 pounds with or without accommodation
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The Company
3,000 Employees
Year Founded: 2017

What We Do

Focused Post Acute Care Partners (FPACP) is a dynamic company specializing in the delivery of high-quality, long-term post-acute care. They operate skilled nursing facilities providing a range of clinical services, including Alzheimer's and dementia care, inpatient and outpatient rehabilitation, and respiratory therapy. Their mission emphasizes patient-centered care and interdisciplinary collaboration to make a meaningful impact on the lives of their patients and their families.

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