The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.
The U.S. Consumer Marketing team (USCM) is part of the U.S. Consumer Services Group and is responsible for making membership essential by creating and delivering outstanding marketing for our differentiated products and services that drives demand and inspires engaged Card Members across the customer lifecycle.
The Marketing Director, Paid Media is responsible for leading the paid media and creative strategy to drive strong acquisition results across the U.S. Consumer portfolio. The role will define how American Express shows up across an evolving paid media landscape by expanding into new formats and channels - including video, audio, and social-first experiences - and developing strategies to influence AI- and LLM-driven consumer discovery. This highly visible role partners across Marketing, Brand, Product, Analytics, and agency teams to drive innovation and business growth.
- Define and evolve USCM's paid media strategy, investment approach, and operating model to support enterprise growth priorities across Consumer products and services.
- Own media performance across a broad portfolio, driving efficient customer acquisition through optimization, testing, measurement, and investment management.
- Shape the future of paid media by advancing media creative strategy, expanding into emerging channels and formats, and developing strategies for AI- and LLM-driven consumer discovery.
- Lead strategic partnerships with media and creative agencies, fostering innovation, accountability, and operational excellence.
- Partner closely with Analytics and cross-functional stakeholders to develop robust measurement frameworks, learning agendas, and performance insights that drive continuous improvement.
- Lead, coach, and develop a high-performing team while fostering a culture of collaboration, innovation, and excellence.
- 10+ years of experience leading paid media, performance marketing, or digital marketing strategies with a proven track record of driving business growth.
- Demonstrated success leading high-performing teams, agency partners, and cross-functional stakeholders in a highly matrixed organization.
- Deep expertise in performance marketing, investment management, optimization, measurement, and creative strategy that drives business performance.
- Strong analytical and strategic thinking skills, with the ability to translate complex data into actionable business recommendations and executive narratives.
- Excellent communication and executive influencing skills, with the ability to build alignment across diverse stakeholders.
- Experience within a highly regulated industry preferred.
- Bachelor's Degree required.
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
About UsAt American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
Skills Required
- 10+ years leading paid media, performance marketing, or digital marketing strategies
- Proven track record of driving business growth through paid media
- Experience leading high-performing teams, agency partners, and cross-functional stakeholders in a matrixed organization
- Deep expertise in performance marketing, investment management, optimization, measurement, and creative strategy
- Strong analytical and strategic thinking skills; translate complex data into actionable business recommendations
- Excellent communication and executive influencing skills
- Experience developing measurement frameworks, learning agendas, and performance insights
- Experience within a highly regulated industry
- Bachelor's Degree
- Eligibility to work in the United States without sponsorship (no visa sponsorship)
American Express Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about American Express and has not been reviewed or approved by American Express.
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Healthcare Strength — Pay is often viewed as attractive when combined with comprehensive health, dental, and vision coverage that supports day-to-day needs. The benefits package is also framed as especially helpful for those supporting dependents.
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Retirement Support — Retirement benefits are positioned as a meaningful part of total rewards through a 401(k) plan with company matching. Financial wellness services and coaching are also highlighted as strengthening longer-term financial security.
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Leave & Time Off Breadth — Paid time off is repeatedly characterized as generous and a valued component of the overall package. Time off and flexibility are presented as helping the total rewards feel more complete beyond base salary.
American Express Insights
What We Do
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.
