Marketing Director, MEAWA

The responsibility of the Marketing Director for MEAWA region is to ensure cluster 
•    Have profitable brand P&Ls.
•    Lead local marketing teams and collaborate with region and global marketing.
•    Have strategic development plans in place for local markets.
•    Show market share growth against identified competitive brands.
•    Monitor and manage the category A&P efficiently and effectively.

Scope of the role

• Geographical scope:  MEAWA region with specific focus in South Africa, Middle East, Saudi Arabia, Pakistan, Turkey and India.
• Business Units:  Health and Medical
• Therapy Area:  HM brands and specific focus on Incontinence.

Main accountabilities and responsibilities

• Strategic Leadership:
  • Contribute to global brand strategy and implement it in line with regional/local requirements.
  • Lead strategic planning for the TENA brand and drive local activities planning processes.
  • Secure alignment of local pricing and strategic pricing to improve country gross profit.
  • Formulate marketing plans in collaboration with Marketing Activation Managers and guide them on strategic plans.
  • Drive TENA Incontinence assortment initiatives with global partners (Supply Chain, GMI).
• Brand Management:
  • Optimize and drive brand communication in local markets, ensuring compliance with guidelines.
  • Ensure consistent visual brand identity for each brand and channel.
  • Define brand activation touchpoints consistent with global guidance and channel strategy.
  • Lead brand analysis and own corrective actions for TENA brand.
• Market Insights:
  • Analyze market trends and customer needs to identify new business development opportunities for all HM Brands.
  • Develop and standardize market research data to understand market potential.
  • Provide insights into regional market dynamics such as government health funding, budgeting, and reimbursement policies.

• People Management:
  • Provide ongoing management and coaching to four local Marketing Activation Managers and two Cluster Brand Managers.
  • Establish best practices to maximize marketing business impact.
  • Conduct brand/product training for new entrants and align product content of training material for Inco TENA brands.
• Financial Oversight:
  • Overall responsibility for brand P&L, brand building, and market share development.
  • Manage advertising and promotion spend and activities in collaboration with Marketing Activation Managers.
  • Follow up on regional advertising and promotion budgets.
• Stakeholder Engagement:
  • Secure close and effective communication and cooperation between regional and global teams and internal/external stakeholders.
  • Key contact with GMI Inco, Innovation, and Communication teams.
  • Active participation in global initiatives and development of global innovation.
• Event Management:
  • Set and provide direction for national tradeshows/congresses, including focus products, sponsorships, and speaking engagements.
  • Own strategic planning on how/where to utilize Key Opinion Leaders (KOL).

Experience and qualification requirement

• Must have a university degree in Marketing or with commercial subjects;
• 10 years' experience in Marketing in the same or similar role as in Health/Med Tech industry, ideally within Incontinence (OTC/FMCG) related categories.
• Commercial and business acumen, be able to translate brand visions into effective strategies, propositions and plans that fulfill the vision and are financially viable;
• Relevant experience in Global Marketing management, preferably within a Matrix organisation
• Exposure to both Sales and Marketing role is preferable. Some experience in Sales Management will be an added advantage
• Ability to analyse and map, understand customers operational and purchasing process. Trends etc.
• Own self-drive and able to deal with ambiguity and complexity.
• Excellent Communication and stakeholder management skills.
• Process Driven and systematic.
• Ability to lead and manage teams.
• Result Oriented with a mind set to exceed expectations on consistent basis.
• Must be a self-leader, organized and collaborative in work across functional teams.

Location:-

MEAWA Locations

Application End Date:23 Apr 2025Job Requisition ID:Essity251858