Join PatientPoint to be part of a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.
Job Summary
PatientPoint is looking for a Marketing Director, Life Sciences who will create and execute integrated marketing communications plans to engage life science prospects and current clients. You must have a strong background in digital marketing, media buying, SEO/SEM to generate significant demand for the business; experience leveraging marketing automation tools and CRM platforms. You will be responsible for successfully creating the business unit’s marketing strategy and overseeing its execution for its entire portfolio of offerings. You will design and direct multi-channel campaigns, programs and other initiatives that drive awareness of the point-of-care channel and optimize brand value. You will also be responsible for planning, organizing and equipping sales teams with marketing resources that help generate new prospects and advance existing opportunities.
What You'll Do
- Manage marketing programs aligned to lead generation efforts, ensuring strategies support revenue growth targets
- Monitor campaign performance, identifying optimization opportunities and ensuring marketing programs engage key audience segments
- Execute creative brand campaigns to drive greater awareness of PatientPoint in the market.
- Report on marketing and campaign progress weekly and monthly.
- Leverage new and emerging marketing technologies including AI tools and ABM platforms to optimize marketing efforts and drive efficiencies
- Drive alignment with business leaders on marketing strategies and tactics
- Develop a deep understanding of the needs of the target audience and buying process
- Leverage a wealth of campaign knowledge to select the right channels, design the right touchpoints and the deliver the right messages to prospects and clients
- Interface with sales to determine sales enablement needs; create resources and presentations for key use cases
- Communicate with and educate sales team regarding new and planned marketing activities
- Collaborate with the broader marketing team on content creation and SEO efforts, ensuring keywords are identified and leveraged across all content.
- Liaison with product team to gain full understanding of product roadmap and resulting marketing and sales enablement needs
What We Need
- 7-10 years of direct experience in marketing or communications within a healthcare setting
- Bachelor’s degree in Marketing, Communications, Journalism, Professional Writing or relevant field
Desired Qualifications
- Experience with Salesforce and/or Pardot a plus
- Knowledge of the healthcare industry
What You Will Need to Succeed
- Highly developed training, presentation and written communication skills
- Expert ability to manage projects from concept to completion
- High adaptability and flexibility, including the ability to manage deadline pressure, ambiguity and change
- Ability to communicate effectively with senior management
Base Salary Band: $99,000.00 - $156,250.00
Corporate Bonus Potential up to 10%
Compensation: At PatientPoint We are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including skills, qualifications, geographic location and professional experience, which can cause your compensation to vary. The range listed is just one component of PatientPoint’s total compensation package for employees. For additional details on our total benefits package, please review the section “Why PatientPoint?” at the end of this job description.
About PatientPoint:
PatientPoint is a leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nation’s largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year.
Latest News & Innovations:
- How PatientPoint empowers women to thrive as people & professionals. Read more
- Equipping interns with the skills, knowledge, and confidence to excel. Read more
- Our CEO shares details on our culture, and why it should be on your radar. Read more
What We Offer:
We know you bring your whole self to work every day. That is why we are committed to providing modernized benefits and cultural perks to our teammates. We offer competitive compensation, comprehensive and affordable benefits, flex time off to rest and charge, where applicable, a hybrid work model, mental & emotional wellness resources and coaching, 401K and more.
PatientPoint recognizes that privacy is important to you. Please read the PatientPoint privacy policy, we want you to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V
What the Team is Saying
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What We Do
We build amazing, technology enabled solutions that make every doctor-patient engagement better, so patients can live longer, healthier lives. We provide digital, in-office patient education solutions at no cost to 140,000 physicians by partnering with healthcare brands like Pfizer, P&G, Sanofi, Merck, NatureMade, Bristol Myers Squibb and more.
From the top down, we operate within a culture of collaboration and open-minded thinking. We are in it to win it as a team working together, not competing with each other. Your thoughts and ideas are equally valued by leadership and your colleagues. Our employees embody our company values: they’re trustworthy, driven, innovative and welcoming of diversity. You’ll enjoy being part of our group.
We’re always learning, and we encourage entrepreneurial thinking. We challenge the status quo and are open to new ideas from every corner of the organization. You can help make a difference in the healthcare industry by discovering groundbreaking solutions that provide value to patients, providers, and sponsors.
As a company that is still growing and always evolving, we provide plenty of career and learning potential. Here, you’ll work to advance the industry, develop your career goals and be rewarded for your efforts. It’s all within reach, because playing a key part in our success will enhance yours.
PatientPoint is the trusted and fully established leader in patient engagement platforms. Our employees are proud to include our name on their resumes. Joining us has definite advantages: stability, rewards and benefits, professional growth potential, plus the knowledge you are in the right place to do your best work.
Why Work With Us
We are a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.
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PatientPoint Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our team members span across the United States. We have offices in multiple cities, stay connected virtually, and get together every so often. We encourage those near an office to visit on our anchor days - Monday, Tuesday, & Thursday.
