Marketing Director or Sr. Brand Manager, Infant Nutrition

As a Marketing Director or Sr. Brand Manager, Infant Nutrition, you will lead and/or oversee day-to-day management of brand activities to help build an entirely new business segment within the Munchkin brand. You will play a key role in developing marketing strategy and work cross-functionally to launch a new category, grow market share and achieve financial objectives on this entrepreneurial new team. Specific responsibilities will include category development, new product launches, channel strategy, competitive analysis, and vendor management.
Who We Are:
WHY Brands Inc., a parent company of Munchkin and Curio Home Goods , focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY's vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child's potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.
There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.
What You'll Do:
Strategic Leadership & Brand Ownership• Own and evolve the strategic roadmap for Munchkin's Infant Nutrition category to align with corporate objectives and consumer insights.• Drive annual brand planning, including business reviews, opportunity mapping, and multi-year growth strategies.• Serve as the internal subject matter expert on the Infant Nutrition category-translating trends, data, and competitive activity into strategic actions.• Champion consumer-centric thinking and define a differentiated brand positioning that drives relevance and loyalty.• Lead cross-functional alignment across Product Development, Creative, Finance, Sales, Operations, and Supply Chain to execute on brand goals.
Managerial & Team Leadership• Manage, coach, and develop junior brand team members or cross-functional contributors to ensure timely execution of marketing initiatives and long-term team growth.• Lead cross-functional project teams, setting direction, driving accountability, and fostering collaboration to meet timelines and goals.• Serve as a mentor and thought leader within the broader Marketing team, promoting best practices and knowledge-sharing.
Go-to-Market Execution & Marketing Innovation• Lead the full lifecycle of new product development within Infant Nutrition-from concept through launch-including packaging, pricing, claims, and channel strategy.• Develop and execute integrated marketing plans across digital, retail, and experiential touchpoints.• Partner with external agencies and vendors to drive media campaigns, creative development, and performance marketing.• Oversee brand budget and ensure optimal allocation of resources across campaigns and programs.
Performance & Growth Optimization• Monitor and analyze performance metrics (POS, consumer insights, digital analytics) to optimize strategies and ROI.• Recommend business-building initiatives, including new channel strategies, white space innovation, or portfolio extensions.• Support retail and eCommerce teams with compelling sell-in stories and category-building recommendations.
Bring It! • 7+ plus years of prior marketing brand management experience within CPG• BA degree required, MBA degree highly preferred• Experience managing teams and leading cross-functional teams• Product launch experience• Start Up Experience is a plus• Strong presentation skills for senior management and retailer presentations• Strong organizational, analytical, and writing skills
We Got You Covered!
As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and include competitive salary, bonus, and opportunities to earn equity. We focus on supporting employee development and growth.
We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.
To give our people flexibility, we offer hybrid work environment. Munchkin's Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursday, and remotely from home on Tuesday and Friday. We also provide annual weeklong global office closures giving our people a chance to recharge.
Salary range:
Sr. Brand Manager: $155,000 - $165,000
Marketing Director: $165,000 - $200,000
To learn more, visit us at www.munchkin.com .
Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.
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